Summary
Overview
Work History
Skills
Accomplishments
Additional Information
Interests
Work Availability
Produce and Direct Weekly Live Stream
Quote
Timeline
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Travis Strong

Travis Strong

Creative Director
Playa del Rey,CA

Summary

Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

20
20
years of professional experience

Work History

Creative Director

Elevate / Smith Geiger
Westlake Village , CA
09.2020 - Current
  • Increase advertising impact with evidence based research and data.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed highly informative, data driven creative promotional content for client campaigns from concept to completion.
  • Created strategic communication and marketing plans individually curated for each client.
  • Researched industry trends to keep creative materials fresh and engaging.
  • Designed and implemented cost-effective creative strategies to improve client ROI.
  • Mentored and trained junior designers and editors to help enhance skills and capabilities.


Creative Producer/Senior Copywriter

Stun Creative
Los Angeles, CA
07.2017 - 08.2020
  • Tasked with the conception, production and execution of promotional materials that creatively and effectively promoted the client’s brand
  • Led creative on numerous launch campaigns, presentation reels, and directed behind the scenes promo shoots for multiple network/cable shows. Emphasis in program launch advertising, acquired movie and series promotion, behind-the-scenes promotions, network marketing & ad sales projects, network presentations, and multi-platform advertising
  • Collaborated with network executives to define and propel organization's mission and vision.
  • Clients included: CBS, FOX, FX, Bravo, TruTV, HBOMax, Sony Pictures Television, Disney+, including FOX Home Entertainment’s Die Hard Christmas campaign, ABC News’ campaign for the 2018 Elections, NFL Network’s promotion of their 2018 Playoff Season and more.

Director of Creative Strategy

Assembly
01.2016 - 01.2017
  • Created next-generation strategic marketing initiatives for 20th Century Fox, Searchlight Pictures, FX and 20th Century Home Entertainment that served to amplify overall media engagement.
  • Worked closely with organizational leadership and marketing directors to guide operational strategy.
  • Oversaw creative operations and provided corrective feedback to achieve daily and long-term goals.
  • Evaluated scripts to identify creative strategies and resource needs.
  • Optimized operational processes using analytics tools to address client-specific metrics.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Spearheaded innovative approaches to resource allocation and strategic planning.

Co-Founder / Creative Director

Creative Collision
Los Angeles, CA
01.2014 - 01.2016
  • Co-partnered to create a full service production company to help clients better navigate the ever-changing entertainment landscape
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Specialized in the marketing and strategy for all client campaigns with an emphasis on television and social promotion.
  • Directed all on-set shoots, edited footage and produced successful branding campaigns for tech innovators such as; Entrepreneur, Start Up Grind, Kabuni, and Western Digital as well as entertainment clients WGN, FX and Warner Bros.
  • Networked with other businesses and customers to increase sales opportunities and contacts.

Creative Director / Writer, Producer, Editor

Storm Media Studios
01.2007 - 01.2014
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Prepared, wrote, and edited content for numerous launch campaigns, and presentation reels.
  • Directed behind the scenes promo shoots for multiple network/cable shows, with an emphasis in program launch advertising, acquired movie and series promotion, behind-the-scenes promotions, and multi-platform advertising.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Oversaw multiple projects with a careful attention to detail, ability to work effectively under changing priorities and daily time constraints.
  • Clients included: ABC, CBS, FOX, FX, Bravo, TruTV, FEAR-Net, Sony Pictures Television, Disney Channel, ABC Family, etc

Marketing Coordinator / Associate Producer

FX Networks
Los Angeles, CA
01.2004 - 01.2007
  • Coordinated on-air promotion with show development and outside show production personnel, producers, editors and designers.
  • Responsible for tracking and delivering network promos and gathering all necessary materials for projects.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Managed relationships with external vendors and contractors to ensure successful project delivery.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Lead Project Administrator on the following marquee FX original shows: Rescue Me, The Shield, Nip/Tuck, NASCAR, It’s Always Sunny in Philadelphia and Damages.

Skills

    Media industry expertise

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Accomplishments

  • Clio and Promax award winning creative producer and writer.
  • Achieving increased ROI for clients through effectively implementing research into their creative.
  • Supervised team of 4 staff members.
  • Achieved increased SEO for clients by rebuilding their websites based on research through a third party with accuracy and efficiency.

Additional Information

Award winning creative director, strategist and content creator with editorial, production and marketing experience in film and television.

With a unique, well-rounded background that at its core is firmly established in entertainment. These experiences threaded together have prepared me to take on any challenge that presents itself individually, and in collaboration with teams. I absolutely love all aspects of production and enjoy working with others to create fun, entertaining and ground-breaking projects. I am thrilled for the next opportunity to create refreshing and revolutionary content in this ever-changing business.

Interests

Professional Snowboard Ski Instructor

Obtaining my pilots license

Creating short and long form video content

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Produce and Direct Weekly Live Stream

Currently I direct and produce weekly live streaming webcasts as well as produce and edit live concert events. I am responsible for making sure that everything related to the execution of video stream happens smoothly and without complications. I orchestrate the creation of engaging, high-quality video content for my social media, video, and YouTube channels. By bringing excellent organizational skills and unparalleled attention to detail, I am the driving force behind the planning and production of our live streams, taking charge and ensuring everything goes as planned behind the scenes.  

We strive to be key ambassadors to our community and music fans of all genres. My passion for what I do generates engagement and excitement among our audience and I always strive to meet and exceed their needs and expectations. 

Quote

Between two evils, I generally like to pick the one I never tried before.
Mae West

Timeline

Creative Director

Elevate / Smith Geiger
09.2020 - Current

Creative Producer/Senior Copywriter

Stun Creative
07.2017 - 08.2020

Director of Creative Strategy

Assembly
01.2016 - 01.2017

Co-Founder / Creative Director

Creative Collision
01.2014 - 01.2016

Creative Director / Writer, Producer, Editor

Storm Media Studios
01.2007 - 01.2014

Marketing Coordinator / Associate Producer

FX Networks
01.2004 - 01.2007
Travis StrongCreative Director