Travis Robinson
Southaven,MS
Summary
Marketing manager with 15 years of digital marketing experience seeking a position with a forward-thinking organization. Demonstrates expertise in leadership, management, and digital marketing, consistently delivering successful lead acquisition and revenue-generating strategies for both B2B and B2C businesses. Highly innovative and goal-oriented management professional dedicated to driving digital marketing and promotions. A dedicated team player skilled at mediation and conflict resolution, consistently driving company growth through key KPIs.
Overview
18
18
years of professional experience
Work History
Manager Of Digital Sales Operation
iHeart Media, Inc.
10.2021 - Current
- Responsible for managing a team of 14 digital marketing specialist, 40 million in yearly revenues and overseeing the activation and performance of all media & digital campaigns
- Manage the performance of ad campaigns such as streaming media, OTT, Amazon OTT, Tic Tok, Facebook, YouTube DV360, SEO, SEM and Google Ads
- Support Account Executives, covering 14 markets with all digital planning & activation through expedient customer service, clear & thorough communication, and diligent project & workflow management
- Dissect Digital Campaigns and craft marketing plans based on marketing objectives, asset availability, cost-efficiency, and KPIs
- Strategic selection of marketing & research materials to incorporate into client proposals and recaps
- Manage all aspects of post-sale campaign activation from the initiation of the project to the workflow of subsequent tasks that ensure positive ROI of all marketing plan components
- Act as a liaison for third-party digital partnerships; working to integrate partner assets with our own to develop optimized campaign strategies
- Identifying and researching new revenue opportunities in current and potential markets
- Prioritizes the marketing projects and allocates resources as required
- Built a technology engine to help identify and prioritize account engagement through Wrike
Director Of Marketing
PPC Genie, LLC.
10.2014 - 01.2018
- Responsible for managing a department 25 in-house or outsourced ad agency personnel with 5 million in yearly revenues
- Meet and exceed projected revenue budgets
- Implement marketing and branding campaigns to acquire new clients
- Evaluate data to determine strengths, weaknesses, opportunities, and threats
- Assist with client on-boarding for high value clients
- Report performance, data and revenues weekly to executive leadership
- Conduct interviews and participate in hiring personnel
Sr. Digital Marketing Manager
PPC Genie, LLC.
01.2013 - 01.2014
- Responsible for running and overseeing client accounts for YouTube, Facebook & Instagram advertising campaigns
Digital Marketing Associate
PPC Genie, LLC.
01.2010 - 01.2013
- Responsible for setting up and running Google AdWords and Facebook campaigns
VP Digital Marketing
Tuccini, Inc.
08.2006 - 01.2009
- Responsible for optimizing sales, marketing and distribution channels through Amazon
- Meet and exceed projected revenue budgets
- Hired and managed web development team of programmers to develop custom eCommerce websites
- Increased online revenues by creating 1st page ranking through SEO, PPC, and Search Engine Marketing (SEM) campaigns
- Coded software code in ASP for data feed applications, meeting Amazon.com requirements for processing product data feeds
- Delivered customized database solutions for wholesale vendors by performing internal assessment, proposing recommendations, writing programmer specs, and conducting thorough testing prior to release
Ecommerce Marketing Manager
Smart Marketing.
06.2001 - 01.2005
- Specialized in generating sales through SEO black-hat and white-hat strategies
- Captured multiple 1st page Google listings
- Generated 1 million dollars in sales within 4 months
- Oversaw and directed the AdWords, and Affiliate Marketing departments
- Collaborated with executive team and other departments in developing requirements for eCommerce website
- Led software development teams in creating a custom C++ eCommerce platform
- Trained & Supported employees in the use eCommerce technologies
- Optimized sales and marketing processes through collaborating with business owners, creating project schedules, determining project scope, and managing project lifecycle
- Increased online revenues by creating 1st page ranking through SEO, PPC, and Search Engine Marketing (SEM) campaigns
Sr. Account Manager
Interland, Inc
01.1998 - 01.2001
SAP Software Engineer
RWD Technologies.
01.1996 - 01.1998
Education
Master’s Of Science - Computer Information Resources & Management
Webster University
Little Rock, AR01.1997
Bachelor Of Science - Computer Science
Hampton University
Hampton, VA01.1994
Skills
- Operations management
- Project management
- Cross-functional teamwork
- Project planning
- Sales management
- Key performance indicators
- Lead generation
- Effective communication
- Problem resolution
- Adaptability and flexibility
- Attention to detail
- Multitasking
- Multitasking Abilities
- Excellent communication
- Organizational skills
- Team development
- Negotiation and conflict resolution
- Process improvement
- Team leadership
- Decision-making
- Salesforce
- Tableau
- Komi
- Workato
- Domo
- Excel Pivot Tables
- Microsoft Word
- Microsoft Teams
- Microsoft Outlook
- Microsoft Publisher
- Wrike
- Amazon OTT
- OTT
- Tic Tok
- Display
- Broadcast
- Streaming Audio
- SAAS
- Active Campaign
- Mail chimp
- Youtube Display & Video 360
- Google Ads
- SAP
- Ecommerce
- C
- PHP
- HTML
- Infusionsoft
- MailChimp
- ExactTarget
- Netsuite
- Hootsuite
- Constant Contact
- Adobe Analytics
- Google Analytics
- CrazyEgg
- Optimizely
- AdExpresso
- Adstage
- Shopify
- Magento
- WooCommerce
- BigCommerce
- Volusion
- Google Merchant Center
- Lucky Orange
- Amazon FBA
- Clickfunnels
Military Service
United States Navy, 01/01/89, 12/31/93, Honorable Discharge
Timeline
Manager Of Digital Sales Operation
iHeart Media, Inc.
10.2021 - Current
Director Of Marketing
PPC Genie, LLC.
10.2014 - 01.2018
Sr. Digital Marketing Manager
PPC Genie, LLC.
01.2013 - 01.2014
Digital Marketing Associate
PPC Genie, LLC.
01.2010 - 01.2013
VP Digital Marketing
Tuccini, Inc.
08.2006 - 01.2009
Ecommerce Marketing Manager
Smart Marketing.
06.2001 - 01.2005
Sr. Account Manager
Interland, Inc
01.1998 - 01.2001
SAP Software Engineer
RWD Technologies.
01.1996 - 01.1998
Bachelor Of Science - Computer Science
Hampton University
Master’s Of Science - Computer Information Resources & Management
Webster University
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