Trayl Chaffee
Denver,CO
Summary
Digital marketing professional with strong expertise in campaign management, client relations, and data analysis. Adept at creating and executing strategic marketing plans, optimizing digital channels, and driving measurable growth. Known for collaborative approach, adaptability, and ensuring high-quality results. Skilled in SEO, SEM, social media marketing, and content strategy.
Overview
7
7
years of professional experience
Work History
Account Executive
Gannett/USA TODAY NETWORK
05.2024 - Current
- Conducted market research to identify potential opportunities for expansion or diversification within the digital media space.
- Implemented paid search strategies, driving increased traffic to client websites while staying within budget constraints.
- Managed a diverse portfolio of clients, ensuring timely delivery of customized multimedia campaigns.
- Enhanced client satisfaction by providing tailored multimedia advertising solutions.
- Conducted thorough market research to identify new opportunities and trends in the digital marketing landscape, informing data-driven decisions for clients'' campaigns.
- Increased client satisfaction by implementing innovative digital marketing strategies tailored to their unique needs.
Multimedia Advertising Account Executive
Denver Westword
11.2022 - 05.2024
- Prospected and cold-called customers to develop new sales leads.
- Helped customers design and layout spec ads.
- Negotiated pricing following company procedures to close sales with new advertisers.
- Conducted in-depth research into advertising options and PR strategies in order to design and optimize approaches.
- Presented engaging media packages and advertising options to prospects.
- Created and maintained written and graphic content internet sites.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
Key Account Manager
Eagle Rock Distributing
12.2020 - 11.2022
- Managed key retail accounts with responsibility for sales, negotiations and reporting.
- Liaised between clients and management to provide client feedback and resolve inquiries.
- Liaised with assigned retailers to evaluate order status and frequency.
- Established and managed highly successful e-commerce business, selling online to end consumers (B2C) and corporations (B2B).
- Maximized retailer sales of products through experience marketing, providing exceptional customer service.
- Surpassed annual volume by 25%.
- Mentored new employees on customer service, money handling and organizing strategies to maximize performance, productivity and team success.
Key Account Manager
Anheuser-Busch
06.2017 - 12.2020
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
- Communicated with retailers to provide information on promotions and sales.
- Increased product sales through targeted marketing campaigns.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Overall in 2020 I grew 5.4% (9,117 cases) versus prior years’ volume.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Kansas State University
05.2017
Skills
- Pipeline management
- Relationship building and management
- Account management
- Client relationship building
- Content strategy
- Advertising campaigns
- Multimedia content creation
- Mobile marketing
- PPC campaigns
- CRM management
Timeline
Account Executive
Gannett/USA TODAY NETWORK
05.2024 - Current
Multimedia Advertising Account Executive
Denver Westword
11.2022 - 05.2024
Key Account Manager
Eagle Rock Distributing
12.2020 - 11.2022
Key Account Manager
Anheuser-Busch
06.2017 - 12.2020
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Kansas State University
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