F. Traylor Lovvorn
Franklin,Tennessee
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader and communicator with robust background in customer relationship management, issue resolution and effective pipeline management. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes. Strong communication and interpersonal skills for providing superior customer service.
Overview
22
22
years of professional experience
Work History
Account Manager II
Renaissance Learning, Inc.
01.2022 - Current
- Responsible for building and enhancing partnerships with school districts across Tennessee for both new business and renewal sales. Successfully growing territory with both practice and assessment solutions.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Streamlined internal processes for better efficiency in account management tasks.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
- Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
Founder & CEO
Undone Redone, Inc.
01.2010 - 12.2021
- Developed content, resources, and events that provided hope and help to men and women experiencing marital struggles.
- Launched podcast in February 2013 and recorded 300+ episodes.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Implemented efficient operational processes to optimize productivity and resource allocation.
- Secured funding for company growth through donor relations and networking activities.
- Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
Senior Account Manager
PLATO Learning, Inc. (Now Edmentum, Inc.)
02.2006 - 10.2012
- Covered Alabama, Mississippi, and Northwest Florida in the role of Senior Account Manager with the responsibility of growing and expanding existing implementations
- Successfully transitioned legacy customers to SaaS online solutions
- Boosted client satisfaction by effectively managing and resolving account issues.
- Successfully grew and expanded market share within territory with innovative strategy emphasizing school districts' overall ROI
- Worked with product and marketing teams to create product differentiation and gain competitive advantage
- Met or exceeded quota in every year but first year with PLATO.
Brand Strategist/Owner
The Agora Group
10.2001 - 01.2006
- Audited brands to help integrate all communications.
- Increased brand awareness by developing and implementing innovative marketing strategies.
- Developed effective strategies that turned employees into brand ambassadors.
- Offered full-service communications with logo design, web site design, print design, exhibit design, and environmental design services.
Director of Marketing and Advertising
Schaeffer Eye Center
08.2004 - 03.2005
- Responsible for re-invigorating this well known Birmingham brand by tweaking logo, standardizing all corporate colors, fonts, and logos, and designing complete new visual identity system
- Helped launch 16th location in Atlanta with design of internal store signage, grand opening collateral and promotional pieces
- Produced 30-minute documercial and also coordinated all TV and radio advertising
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with business objectives.
- Developed direct-mail program to assist with patient retention.
Education
Bachelor of Arts - Religion
Samford University
Birmingham, AL01.1993
Skills
- Lead Prospecting
- Sales Development
- Client Relationship Management
- Business Development
- Revenue Generation
Accomplishments
Multi-year President's Club Award Winner
References
References available upon request.
Timeline
Account Manager II
Renaissance Learning, Inc.
01.2022 - Current
Founder & CEO
Undone Redone, Inc.
01.2010 - 12.2021
Senior Account Manager
PLATO Learning, Inc. (Now Edmentum, Inc.)
02.2006 - 10.2012
Director of Marketing and Advertising
Schaeffer Eye Center
08.2004 - 03.2005
Brand Strategist/Owner
The Agora Group
10.2001 - 01.2006
Bachelor of Arts - Religion
Samford University
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