Tre Hobbs
Cheyenne,WY
Overview
6
6
years of professional experience
Work History
Brand Strategist
Neighborhood Essentials
Detroit, Michigan
03.2021 - 01.2025
- Formulated and executed brand strategies synchronized with company goals.
- Directed product branding projects to ensure consistency with brand strategy.
- Analyzed branding metrics for effectiveness through data-driven insights.
- Conducted extensive market research to uncover trends, analyze consumer behavior, and evaluate competitors.
- Led brand strategy and execution for new product launches.
- Developed a comprehensive brand strategy to increase market share.
- Directed overall creative strategy.
- Crafted marketing strategies reflecting brand identity.
Marketing Operations Assistant
SF Roots
San Francisco
03.2021 - 01.2023
- Assisted in creating written, visual, and multimedia content, such as blog posts, articles, graphics, videos, and infographics.
- Coordinated content scheduling, posting, and audience engagement across social media platforms.
- Researched market trends, consumer behavior, and competitor analysis diligently.
- Aided in crafting diverse marketing and sales materials.
- Ensure branding consistency across all marketing collateral.
- Oversaw website performance to ensure optimal functionality.
- Adapted marketing strategy to fit consumer preferences and expectations.
- Participated in coordinating and executing brand representation at industry conventions.
Cultivation Technician
Hello San Francisco
Oakland
05.2022 - 05.2023
- Assisted in planting and transplanting cannabis seeds or clones
- Monitor and maintain the health of plants by checking for pests, diseases, and nutrient deficiencies
- Watering and fertilizing plants according to established schedules
- Maintained optimal temperature, humidity, and lighting conditions.
- Conducted regular pruning and trimming duties to support vigorous growth in plants.
- Maintained cleanliness and organization in the cultivation area.
- Harvested crops at optimal times according to established protocols.
Brand Developer
High Prophecy
Atlantic City, NJ
11.2022 - 02.2023
- Assisted in crafting a comprehensive brand identity by developing essential components such as the name, logo design, and visual aesthetics.
- Conducted in-depth market analysis, consumer research, and competitor analysis to identify market trends and opportunities for the client's brand
- Assisted in creating a compelling brand story and positioning strategy that resonates with the audience, effectively communicating the brand's unique value proposition
- Helped craft a strategic plan for brand launch, detailing phased rollout strategies.
Farm Operations Associate
Murdo
Murdo, SD
06.2019 - 06.2020
- Feed and water livestock: Ensure cattle have consistent access to hay, grain, and clean water; monitor feeding stations, and refill as needed.
- Branding calves – Safely restrain calves, apply a heated brand for identification, and assist with tagging and vaccinating.
- Move and herd cattle – Use ATVs, horses, or on foot to guide cattle between pastures, pens, or chutes for health checks, or transport.
- Cleaning Duties - Clean barns, pens, and water troughs to maintain a healthy environment; remove manure, old bedding, and debris regularly.
Residential & Commercial Cleaner
SD Sanitation
Rapid City, SD
01.2019 - 01.2020
- Performed thorough cleaning of living spaces, including dusting, vacuuming, mopping, and surface polishing, to maintain a tidy and comfortable home environment.
- Sanitized bathrooms and kitchens using household-safe cleaners to ensure a hygienic and fresh space for residents.
- Handled trash removal, replaced liners, and maintained the cleanliness of bins throughout the home.
- Cleaned interior windows, mirrors, and glass surfaces to maintain a spotless, polished appearance.
- Organized and restocked household cleaning supplies, reporting any maintenance concerns or special requests to homeowners as needed.
Education
Digital Media And Design -
Dakota Wesleyan
Mitchell, SD01-2018
Business - Minor in Marketing
Concord University
Princeton, WV01.2017
Skills
- Adobe Suite
- Ability to follow instructions
- CRM management
- Task prioritization
- Microsoft Office
- AI Prompts
- Brand Strategy
- Brand identity development
- Creative thinking
- Detailed
- Pricing analysis
- Creative strategy
- Competitive analysis
- Storytelling
- Driving
- Project management
- Social media management
- Strategic Thinking
- Organizational skills
- Communication
Timeline
Brand Developer
High Prophecy
11.2022 - 02.2023
Cultivation Technician
Hello San Francisco
05.2022 - 05.2023
Brand Strategist
Neighborhood Essentials
03.2021 - 01.2025
Marketing Operations Assistant
SF Roots
03.2021 - 01.2023
Farm Operations Associate
Murdo
06.2019 - 06.2020
Residential & Commercial Cleaner
SD Sanitation
01.2019 - 01.2020
Digital Media And Design -
Dakota Wesleyan
Business - Minor in Marketing
Concord University
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