Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Tre'  Tailor

Tre' Tailor

Columbia,SC

Summary

*30 Plus years of Media, Marketing, Public Relations experience in NC, SC and Globally through online presence and Radio syndication collaborations.

*Excels in fostering professional and community partnerships and utilizing relationships for positive and profitable connections and expansion

*Proven ability to develop and spearhead creative, effective and successful event and client strategies.

*Expertise in social and traditional media marketing, coupled with a knack for developing strategic alliances, has consistently enhanced brand visibility and customer engagement.

*Confident and resourceful with expert, energetic and creative on-air and production skills.

*Recognized for creative solutions, committed professionalism and customer / client satisfaction.

Overview

25
25
years of professional experience

Work History

Director of Sales and Marketing

Brookland Banquet and Conference Center
09.2023 - Current

.

  • Increased sales revenue by implementing innovative over 10 marketing strategies and fostering strong relationships with clients.
  • Analyzed and redeveloped sales and marketing data for improved strategies.
  • Implemented Social Media presence for the facility which garnered over 1000 interactions in the first 5 days
  • Secured over 5 new client contracts in 5 months by implementing alternative ideas and strategies which lead increased profit
  • Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
  • Accessed, proposed and helped to implement major million dollar renovation of the facility
  • Boosted company's brand visibility by 100% through targeted advertising campaigns and social media engagement.
  • Managed sales promotions and marketing strategies on social media sites.
  • Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all promotional materials
  • Evaluated customer feedback and market data to refine product offerings
  • Cultivated long-term partnerships with key industry influencers, strengthening the company's credibility in the marketplace.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Developed value-added campaigns and identified practical and technical solutions to streamline and improve marketing efficiencies.
  • Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
  • Built relationships with customers and community to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.

CEO, Principal

TailorMade Productions
01.2000 - Current

Media/Marketing/ PR / Voice Over/ Event Planning Firm

  • Back stage management and artist coordination
  • Write, Produce and Voice audio/video commercials
  • Negotiate and place ad buys for effective client coverage
  • Create/ implement effective and personalized PR/Marketing campaigns for various clients
  • Coordinate logistics and implement arrangements for large and small scale events

News Director / On - Air Announcer

Glory Communications
05.2016 - 03.2019

Researched, Wrote and Produced 5 daily morning newscasts for 3 Radio stations.

Garnered 3 consecutive Newscaster of the Year Awards from the SC Broadcasters Association

  • Received Special Mention for creativity from SC Broadcasters Association for production skills
  • Hosted a top rated mid-day show
  • Utilized community relationships to develop and implement several one of a kind paid on-air segments:

- Live PD Update w/ Richland County Sheriffs Dept

- Ask the Attorney with Tameika Isaac Devine

- Aging Gracefully with Dr Macle

  • Produced and Co-hosted a weekly on air and on line Singles talk show
  • Made public promotional appearances for the station

Marketing and Event Manager

Thomas Media Group Dba Black Pages / Black Expo
01.2014 - 06.2016
  • Managed budgets and negotiated contracts with performing artists
  • Implemented innovative event themes and designs to create memorable experiences for attendees.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Coordinated with Media on purchasing ad buys
  • Collaborated with Radio and TV outlets to create and implement on-air promotions
  • On-site management of logistics, social media and artist relations for 4 city event
  • Handled Backstage management and On Stage Hosting Duties

M

On-Air Announcer

Perry Broadcasting
08.2010 - 10.2013
  • Coordinated closely with program directors, providing input on music selection and maintaining consistency across shows.
  • Wrote and Produced commercials
  • Maintained a professional on-air presence, adhering to station guidelines and FCC regulations for smooth programming.
  • Conducted engaging interviews with local community members or celebrities, showcasing interesting stories that resonated with the audience.
  • Delivered clear and concise live weather and traffic reports for better informed listeners during peak commuting hours.
  • Adapted swiftly to breaking news situations or last-minute changes in programming without compromising professionalism or accuracy of information relayed on air.
  • Hosted Live Remotes at Client Establishments

Public Relations Specialist

SC Department of Employment and Workforce
02.2005 - 04.2010
  • Created and implemented an on-air Statewide Radio and TV campaign with 7 stations that featured a monthly segment about job seeking skills and employment opportunities
  • Achieved consistent placement of client news stories in top-tier publications through diligent pitching efforts.
  • Wrote press releases for routine use.
  • Established lasting partnerships with 20 plus Statewide media outlets to disseminate information about employment
  • Voiced and Produced Audio/Video Projects for use of in house and employment training purposes
  • Communicated with media weekly to build relationships and optimize press coverage.

Education

Skills

  • Excels in Professional and Community Partnership Development
  • Develops Creative and Personalized Promotional Strategies
  • Expert in Social and Traditional Media Marketing
  • Creative, Innovative, Focus driven

Accomplishments

Coping with COVID-

*Creator, producer, host of the groundbreaking on line show that showcased needed updates for the diverse audience that utilizes social media as a news/ info source

*Aired 3-6 days per week for 3 years

*Hosted interviews with key local, national leaders

and celebs

* Secured major sponsorships

(DHEC, Richland/Kershaw County Solicitors Office,

SC Housing Authority, and more)

* Telly Award Gold Winner

* Communicator of the Year Silver Winner

* Recognized by the CDC for Innovative and Effective

Communication during the Pandemic


Auntie Karen Foundation -

* Negotiate Media contracts

* Communicate with Artist AV/Stage Techs

* Develop and managed community and media

promotional opportunities

* Secure and Negotiate Artist Contracts

* Create, choose and vet opening act performers and

performances

* Manage Backstage and handle VOG announcements

* Write and create ROS, scripts.


SC Legislative Black Caucus -

* Handled PR/ Marketing

* Developed media marketing campaign to foster

community presence and connect with constituents

* Coordinated, implemented and hosted events and

seminars


Tom Joyner Morning Show -

* Chosen to do remote broadcasts and celeb interviews

on the annual cruise and other show events

* Collaborated with production staff to create and

produce various show elements


* 20 years of effective leadership in handling Media/Marketing and Event Planning for events, companies, government entities and more

Timeline

Director of Sales and Marketing

Brookland Banquet and Conference Center
09.2023 - Current

News Director / On - Air Announcer

Glory Communications
05.2016 - 03.2019

Marketing and Event Manager

Thomas Media Group Dba Black Pages / Black Expo
01.2014 - 06.2016

On-Air Announcer

Perry Broadcasting
08.2010 - 10.2013

Public Relations Specialist

SC Department of Employment and Workforce
02.2005 - 04.2010

CEO, Principal

TailorMade Productions
01.2000 - Current
Tre' Tailor