Treena Lombardo
New York,NY
Summary
Results-driven individual with a proven track record of developing innovative strategies and campaigns that generate high ROI and market visibility. Experienced in all aspects of creative development, from conception and storyboarding to executing projects on time and on budget. Skilled at working effectively to create impactful digital, print and video content.
Overview
24
24
years of professional experience
Work History
Creative Director / Creative Services & Marketing
Prince Street Hospitality
04.2021 - Current
- Brand Strategy and Development: Advise on brand voice, image & positioning across seven properties
- Creative: Develop a visual language and written voice for each unique property that is easily adopted and recognizable across all operations and marketing collateral
- Digital Marketing Transformation: Create a 360 approach to marketing across channels; performance marketing, social media, native advertising, sponsored content & performance partnerships with a focus on revenue growth
- Organization: Develop brand standard guides & directives, advise on marketing team structure, recommend/hire/manage external agency support & project management
- Architecture and Interiors: Ideation and execution of new property development including working with architects and construction, outside comms teams and local teams to bring new concepts to life
- Leadership: Hired, trained and supported: Marketing and social team, procurement team, and concierge services
- KPI's: Supported company growth from 2 properties to 7 properties in two years
- Launched and grew social platforms to 10K+ followers in under 2 years
- Developed and launched merchandise programs to 20k in annual sales.
Vice President of Marketing, Creatvie Services
Camuto Group
09.2014 - 06.2020
- Organized internal resources around the execution of marketing objectives-both short-term tactical goals as well as long-term strategic objectives.
- Spearheaded rebranding initiative that resulted in a unified look and feel across all touchpoints.
- Created and managed budget for all marketing initiatives, ensuring optimal ROI.
- Optimized website content to improve SEO rankings and enhance user experience.
- Collaborated with sales team on lead generation activities such as email campaigns, webinars and trade shows.
- Developed and implemented successful marketing campaigns to drive customer engagement and revenue growth.
- Oversaw the development of creative assets including websites, digital ads, collateral materials and videos.
- Directed hiring, training, and performance evaluations of marketing staff.
- Negotiated contracts with vendors or distributors to manage product distribution.
Fashion Market Director
Allure
01.2010 - 01.2012
- Formulated comprehensive reports on current market conditions based on collected data points.
- Collaborated with Publishers to develop new avenues for advertorial and advertising content
- Filed content based on market knowledge culled from the shows in New York, London, Milan, and Paris
- Established relationships with key industry partners to drive brand awareness and loyalty programs.
- Conducted extensive market research projects to identify new opportunities in existing and potential markets.
Fashion Market Director
W
01.2003 - 01.2010
- Attended fashion show across the globe to report on trends for Conde Nast's marquee books
- Served as a liaison between the market players and the titles
- Collaborated with Publishers to develop new avenues for advertorial and advertising content
- Filed content based on market knowledge culled from the shows in New York, London, Milan, and Paris
- Pro-actively involved and worked within teams to decide on the major stories to tell for the seasons and the creative teams that would best execute these messages
Fashion Market Director
Jane
01.2002 - 01.2003
Accessories Editor
Vogue
01.2000 - 01.2002
Education
Bachelor of Arts -
Virginia Polytechnic & State University
Skills
- SEO Optimization
- Team Building
- Art Direction
- Brand Building
- Creative Strategy
- Budget Management
- Visual Storytelling
- Photography Direction
References
References available upon request
Timeline
Creative Director / Creative Services & Marketing
Prince Street Hospitality
04.2021 - Current
Vice President of Marketing, Creatvie Services
Camuto Group
09.2014 - 06.2020
Fashion Market Director
Allure
01.2010 - 01.2012
Fashion Market Director
W
01.2003 - 01.2010
Fashion Market Director
Jane
01.2002 - 01.2003
Accessories Editor
Vogue
01.2000 - 01.2002
Bachelor of Arts -
Virginia Polytechnic & State University
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