Trent Tokos
Kihei,HI
Summary
Dynamic sales and marketing leader with a proven track record at Craft Ohana, driving double-digit growth in Hawaii and over 30% on the mainland. Expert in brand development and strategic planning, leveraging strong negotiation skills to forge key partnerships and enhance market presence. Passionate about delivering impactful marketing strategies that resonate with customers.
Overview
30
30
years of professional experience
Work History
VP OF SALES AND MARKETING
Craft Ohana
Kihei, Hawaii
01.2023 - Current
- Company Overview: Maui Brewing, Maui Hard Seltzer, Kupu Spirits and Maui Island Spirits RTDs
- Responsible for all sales and marketing functions at the company including the management of the sales and marketing teams, top distributor partners, and top retail customers.
- Grew business double digits in the home market of Hawaii and +30% on the mainland.
- Helped refocus the organization on core markets and shifted the company strategy from craft beer to a total beverage solution focused on vacation/island lifestyle.
- Developed comprehensive marketing strategies to align with business objectives and customer needs.
VP OF SALES AND MARKETING
MONTANA CRAFT MALT
Portland, USA
02.2021 - 01.2023
- Responsible for all sales and marketing functions at the company including P+L and 3-5-year modeling responsibilities for the commercial business, key account partnerships, and management of distributors.
- Establishing the brand throughout North America as a leading craft supplier of high-end malt.
SR. DIRECTOR NW SALES
CRAFT BREW ALLIANCE
Portland, USA
01.2014 - 12.2020
- Responsible for the development and implementation of the wholesaler and retailer sales strategy within CBA's Northwest Region - the largest most profitable region at CBA with over $75M in yearly revenue.
- Hire, train and mentor field sales (18 reps) and key account team (4 KAM's) to drive profitable sales, as well as monitor all sales activities and adjust plans as necessary.
DIRECTOR FIELD MARKETING
CRAFT BREW ALLIANCE
01.2009 - 01.2014
- Responsible for identifying, securing and managing major partnerships for CBA brands to align with the individual brand platforms.
- Managed a national team of Field Marketing Managers and Reps who executed local retail programming, sponsorships and events in their given territory.
- Created and implemented programming to take these unique partnerships to retail.
BRAND MANAGER - KONA AND WIDMER BROTHERS
CRAFT BREW ALLIANCE
01.2004 - 01.2009
- Handled all aspects of the marketing for Kona Brewing and Widmer Brothers Brewing, including annual brand plans, PR, product development, packaging and portfolio management.
- Rolled out the Kona Brewing Co. brands to the US Mainland in 2004 and led the transformation of the brands' packaging and brand identity that exists today.
- Kona was 9k BBLS in 2004 and today is over 500k BBLS and a top 10 craft brand family in the US (Nielson).
SPORTS MARKETING, PRODUCT MARKETING - SOCCER
ADIDAS AMERICA
01.1998 - 01.2004
- Managed the $100M+ soccer footwear business in the US.
- Managed Sports Marketing youth soccer initiatives in the US including US Youth Soccer, US soccer, and local club partnerships.
- Worked closely with global team in Germany.
CONTEMPORARY MARKETING TEAM
ANHEUSER-BUSCH
Dallas, USA
01.1996 - 01.1998
Education
B.S. - FINANCE AND INTERNATIONAL BUSINESS
Florida International University
01.1995
Skills
- Sales strategy
- Marketing strategy
- Brand development
- P&L management
- Market analysis
- Customer relationship management
- Data-driven decision making
- Distribution channel management
- Team leadership
- Communication skills
- Negotiation skills
- Strategic planning
- Cross-functional collaboration
- Pricing strategy
- Sales coaching
- Key account management
- Channel partnerships
- Advertising campaigns
- Direct mail campaigns
- Social media advertising
- Content marketing
Locations
- Portland, Oregon
- Kihei, HI
Timeline
VP OF SALES AND MARKETING
Craft Ohana
01.2023 - Current
VP OF SALES AND MARKETING
MONTANA CRAFT MALT
02.2021 - 01.2023
SR. DIRECTOR NW SALES
CRAFT BREW ALLIANCE
01.2014 - 12.2020
DIRECTOR FIELD MARKETING
CRAFT BREW ALLIANCE
01.2009 - 01.2014
BRAND MANAGER - KONA AND WIDMER BROTHERS
CRAFT BREW ALLIANCE
01.2004 - 01.2009
SPORTS MARKETING, PRODUCT MARKETING - SOCCER
ADIDAS AMERICA
01.1998 - 01.2004
CONTEMPORARY MARKETING TEAM
ANHEUSER-BUSCH
01.1996 - 01.1998
B.S. - FINANCE AND INTERNATIONAL BUSINESS
Florida International University
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