Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Timeline
Generic

TRENTON J. GRECEK

Seattle,WA

Summary

Detail-oriented merchandiser and marketing professional with over six years of experience driving results in retail buying, product selection, and customer-centric strategies. Proven expertise in crafting compelling assortments, analyzing market trends, and fostering vendor partnerships to exceed financial goals. Strong background in omni-channel merchandising, operational leadership, and team mentorship. Recognized for exceeding expectations and delivering innovative solutions that enhance customer experiences and drive profitability.

Overview

10
10
years of professional experience

Work History

Licensed Brand Product Line Merchandiser

Zumiez, Inc.
05.2024 - Current
  • Collaborate with licensed brand partners to create product assortments that align with customer needs, market trends, and financial objectives
  • Utilize data-driven insights and customer research to identify high-performing categories and recommend product improvements to drive sales and margin growth
  • Partner with production, buying, and creative teams to ensure seamless execution of seasonal merchandise strategies across stores and online
  • Establish and maintain strong supplier relationships, negotiating profitable terms and identifying new partnership opportunities

Marketing Coordinator

Zumiez
02.2020 - 05.2024
  • Conduct in-depth customer base research to identify trends, preferences, and areas of opportunity for targeted promotions and assortment planning
  • Designed and executed strategic promotion plans, including seasonal campaigns, cross-department collaborations, and customer engagement initiatives
  • Directed over 50+ brand partnerships to ensure alignment with merchandising priorities and maximize profitability across key events
  • Supported e-commerce and in-store strategies by analyzing customer data and implementing actionable insights to enhance performance
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.

Store Manager

Zumiez
01.2018 - 02.2020
  • Led daily operations, including inventory management, scheduling, and staff development, achieving consistent financial and operational excellence
  • Executed seasonal product rollouts and maintained visual merchandising standards to maximize customer engagement and sales
  • Monitored performance metrics, ensuring alignment with corporate financial goals, including GM and GMROI targets
  • Managed inventory control, cash control, and store opening and closing procedures.

Assistant Store Manager

Zumiez
01.2017 - 01.2018
  • Supported strategic planning for store promotions, customer engagement, and staffing optimization
  • Trained and developed new employees, fostering a high-performance, customer-focused culture
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.

Sales Lead Manager

PacSun
01.2015 - 01.2017
  • Designed and implemented corporate sales promotions, achieving top-performing quarterly sales results
  • Oversaw inventory accuracy and executed promotional events, contributing to increased revenue and customer satisfaction

Education

Bachelor of Science - Marketing

Saint Francis University
Loretto, PA

Skills

  • Merchandising Tools: Open-to-Buy Management, Assortment Planning
  • Analytics Platforms: Microsoft Excel (Advanced), Google Analytics, Tableau
  • Retail Systems: WorkDay, CRM/CMS Tools, POS Systems
  • Research & Insights Tools: Customer Journey Mapping, A/B Testing
  • Design & Communication Tools: Adobe Suite (Photoshop), Asana, Slack
  • E-Commerce Platforms: Firebase, Shopify, CrowdTwist
  • Product placement & Inventory management
  • Trend analysis & Market research
  • Visual merchandising
  • Retail marketing

Accomplishments

  • Spearheaded customer research initiatives, enhancing product assortment and increasing sales by15% YOY (2023).
  • Awarded Zumiez Brand Marketing “BFM” Award (2021 &2022) and “Raise the Bar” Award (2021) for exceptional performance.
  • Designed and executed Zumiez100k Party Room for1,200+ employees (2023 &2022).
  • Achieved the lowest inventory loss in the region and exceeded individual sales targets consistently (2020).
  • Played a pivotal role in enhancing Zumiez Stash and Discord customer loyalty platforms, driving engagement and revenue growth.

Core Competencies

  • Merchandise Buying & Planning
  • Seasonal Assortment Development
  • Open-to-Buy (OTB) Management
  • Customer Base Research & Insights Analysis
  • Vendor Negotiation & Relations
  • Financial Goal Alignment (Sales, GM, GMROI)
  • Omni-Channel Merchandising Strategy
  • Cross-Functional Collaboration
  • Team Leadership & Mentorship

Timeline

Licensed Brand Product Line Merchandiser

Zumiez, Inc.
05.2024 - Current

Marketing Coordinator

Zumiez
02.2020 - 05.2024

Store Manager

Zumiez
01.2018 - 02.2020

Assistant Store Manager

Zumiez
01.2017 - 01.2018

Sales Lead Manager

PacSun
01.2015 - 01.2017

Bachelor of Science - Marketing

Saint Francis University

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TRENTON J. GRECEK