Summary
Overview
Work History
Education
Skills
Skills
Timeline
Generic

Trenton Oswald

Orlando,Florida

Summary

Dynamic and results-driven Sales and Marketing Executive with over years of leadership experience, recognized for transforming underperforming teams, driving market expansion, and achieving significant revenue growth in both healthcare and automotive sectors. Proven ability to implement data-driven strategies that enhance market share, customer engagement, and operational efficiency. Skilled at building high-performance teams, leading with a customer-centric focus, and delivering sustained profitability in competitive industries. Seeking a Vice President of Sales and Marketing role where I can leverage my expertise to drive strategic growth and innovation.

Overview

8
8
years of professional experience

Work History

Director of Sales and Marketing

Palmetto Landing
03.2024 - Current
  • Led comprehensive sales and marketing strategies that elevated occupancy from 87% to 100% within just four months, significantly improving revenue streams and operational sustainability.
  • Crafted and executed targeted marketing campaigns that boosted lead generation by 40%, contributing to the building's consistent full occupancy.
  • Developed partnerships with referral sources, enhancing community engagement and increasing referral leads by 35%.
  • Mentored and developed a high-performance sales team, resulting in a 25% improvement in team performance metrics and higher conversion rates.
  • Collaborated closely with executive leadership to align sales initiatives with broader business goals, fostering an environment of continuous growth and operational excellence.

Key Achievements:

  • Reached and maintained full occupancy (100%) within the first four months of tenure through focused sales strategies and community engagement.
  • Increased lead generation by 40% and referral leads by 35% through proactive marketing and community outreach.

Sales Manager

Brookdale
Orlando, Florida
06.2023 - 03.2024
  • Transformed the occupancy rate from 75% to 92% within 9 months by implementing aggressive outreach programs and refining the sales funnel to increase efficiency.
  • Developed and launched new marketing initiatives that increased community visibility, resulting in a 30% increase in leads and a 15% boost in conversion rates.
  • Introduced new CRM and sales tools that improved response times and increased lead follow-up, contributing to a 20% improvement in overall customer satisfaction.
  • Trained and coached a sales team that consistently outperformed targets, fostering a competitive and collaborative sales culture.

Key Achievements:

  • Increased occupancy by 17% within 9 months, driving significant revenue growth.
  • Grew lead generation by 30% and improved conversion rates by 15%, resulting in greater market penetration.
  • Enhanced customer satisfaction scores by 20% by streamlining the sales and onboarding process.

Membership Growth Consultant

Dedicated Senior Medical Center of Florida
Orlando, Florida
12.2021 - 06.2023
  • Drove a 25% increase in membership by executing strategic outreach initiatives and forming key partnerships with local organizations and influencers within the senior community.
  • Led community engagement programs that generated a 35% increase in inbound leads, significantly contributing to business growth.
  • Conducted data analysis to refine targeting and lead nurturing strategies, improving lead conversion rates by 20% and increasing patient retention.
  • Partnered with medical professionals to ensure that sales strategies aligned with healthcare delivery, enhancing both the customer experience and operational effectiveness.

Key Achievements:

  • Increased membership by 25% in the first year, surpassing company goals and positioning the organization for continued growth.
  • Improved lead generation by 35% through effective community outreach and partnerships, leading to sustained membership growth.

General Sales & Finance Manager

American Car Center
06.2019 - 12.2021
  • Managed all sales and finance operations for a high-volume dealership, increasing total vehicle sales by 30% year-over-year through improved sales processes and customer engagement strategies.
  • Reduced finance approval time by 20%, enhancing the overall customer experience and increasing customer satisfaction by 15%.
  • Led a team of 10 sales professionals, boosting team productivity and achieving a 25% improvement in sales closing rates through consistent coaching and performance management.
  • Managed P&L responsibilities, ensuring profitability and operational efficiency while adhering to financial compliance standards.

Key Achievements:

  • Increased dealership revenue by 30% year-over-year through strategic sales efforts and operational improvements.
  • Reduced finance approval time by 20%, contributing to a more seamless customer experience and faster sales cycle.
  • Improved sales closing rates by 25% through effective team management and process optimization.

E-Com Sales Manager

AutoNation Chevrolet
Orlando, Florida
07.2018 - 05.2019
  • Managed the e-commerce sales channel, achieving a 35% increase in online sales through optimized digital marketing efforts and enhanced lead management processes.
  • Streamlined the lead-to-sale conversion process, improving conversion rates by 25% and increasing customer satisfaction by 20%.
  • Collaborated with the marketing team to create high-impact online campaigns, boosting quality leads and decreasing response times, which led to higher sales conversion.
  • Maintained strong relationships with customers post-sale, contributing to a 15% increase in repeat business and referrals.

Key Achievements:

  • Boosted online vehicle sales by 35% within the first year through strategic digital marketing efforts.
  • Increased lead-to-sale conversion rates by 25% and customer satisfaction scores by 20% through personalized follow-up and efficient lead management.
  • Increased repeat business by 15% through post-sale relationship management and enhanced customer service.

Sales Associate / Floor Manager

Greenway Dodge Chrysler Jeep RAM
Orlando, Florida
01.2017 - 01.2018
  • Consistently surpassed sales targets, driving an 18% increase in overall sales through effective customer relationship building and needs assessment.
  • Developed strong client relationships, contributing to a 15% increase in repeat business and higher customer retention rates.
  • Trained new sales associates in customer engagement techniques, which helped improve team performance by 20%.
  • Ensured that customer satisfaction was maintained at a high level by delivering exceptional service during and after the sales process, resulting in positive referrals and an enhanced reputation for the dealership.

Key Achievements:

  • Increased overall sales by 18% through targeted customer engagement and needs-based selling.
  • Boosted repeat business by 15% and improved team performance by 20% by mentoring and developing sales associates.

Education

High School Diploma -

University High School
Orlando, FL
01-2015

Skills

  • Strategic Sales Leadership
  • Team Leadership & Development
  • Cross-Functional Collaboration
  • P&L Management
  • Revenue & Profit Growth
  • Market Expansion & Penetration
  • Data-Driven Marketing Strategies
  • Customer Relationship Management (CRM)
  • Client Acquisition & Retention
  • Sales Forecasting & Analysis
  • Process Optimization
  • Digital Marketing & E-Commerce
  • Lead Management & Conversion Optimization
  • Stakeholder Engagement
  • Customer-Centric Approach
  • Public Speaking & Presentations
  • Healthcare Sales & Marketing
  • Automotive Sales & Finance

Skills

Leadership & Management Skills: Sales & Marketing Skills: Analytical & Operational Skills: Communication & Relationship Building Skills: Industry-Specific Skills:

  • Strategic Sales Leadership: Expertise in developing and executing comprehensive sales strategies that drive growth and profitability.
  • Team Leadership & Development: Proven ability to lead, mentor, and develop high-performance sales teams, improving productivity and team dynamics.
  • Cross-Functional Collaboration: Effective at partnering with cross-functional teams, including marketing, operations, finance, and executive leadership, to achieve aligned business objectives.
  • P&L Management: Skilled in overseeing financial operations, managing budgets, and ensuring profitability while meeting sales targets.
  • Revenue & Profit Growth: Expertise in identifying and capitalizing on opportunities to increase revenue, market share, and profitability.
  • Market Expansion & Penetration: Successfully expanded market share and increased occupancy rates in senior living and sales volumes in the automotive industry.
  • Data-Driven Marketing Strategies: Developed targeted, data-driven marketing campaigns that enhanced lead generation and improved conversion rates.
  • Customer Relationship Management (CRM): Proficient in using CRM tools (Salesforce, HubSpot) to manage customer relationships and optimize the sales funnel.
  • Client Acquisition & Retention: Demonstrated ability to acquire and retain customers through personalized engagement strategies, leading to increased satisfaction and repeat business.
  • Sales Forecasting & Analysis: Adept at analyzing sales data to forecast trends, set goals, and adjust strategies to optimize performance.
  • Process Optimization: Experience in streamlining sales and finance processes to improve efficiency, reduce response times, and enhance the customer experience.
  • Digital Marketing & E-Commerce: Proficient in leveraging digital channels and e-commerce platforms to drive online sales growth and customer engagement.
  • Lead Management & Conversion Optimization: Improved lead-to-sale conversion rates through efficient follow-up, personalized communication, and strategic use of technology.
  • Stakeholder Engagement: Strong ability to build relationships with key stakeholders, including clients, referral sources, and community partners, to foster collaboration and growth.
  • Customer-Centric Approach: Expertise in understanding customer needs and delivering exceptional customer service, resulting in higher satisfaction and loyalty.
  • Public Speaking & Presentations: Confident and persuasive in delivering presentations to leadership teams, boards, and clients, helping to drive decision-making and strategic initiatives.
  • Healthcare Sales & Marketing: Experience in senior living and healthcare, with a deep understanding of customer needs, occupancy strategies, and community outreach.
  • Automotive Sales & Finance: In-depth knowledge of automotive sales processes, financing operations, and customer experience management.

Timeline

Director of Sales and Marketing

Palmetto Landing
03.2024 - Current

Sales Manager

Brookdale
06.2023 - 03.2024

Membership Growth Consultant

Dedicated Senior Medical Center of Florida
12.2021 - 06.2023

General Sales & Finance Manager

American Car Center
06.2019 - 12.2021

E-Com Sales Manager

AutoNation Chevrolet
07.2018 - 05.2019

Sales Associate / Floor Manager

Greenway Dodge Chrysler Jeep RAM
01.2017 - 01.2018

High School Diploma -

University High School
Trenton Oswald