Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Content Marketing Manager
Hyundai Capital America
01.2016 - Current
Managing Hyundai Capital America corporate website and consumer sites for both Hyundai, Genesis, and Kia Finance Brands
Responsible for overall web site improvements with regards to functionality/features, traffic, stability, UI/UX and performance tracking
Approved, reviewed and edited content flowing to website.
Managed content distribution to online channels and social media platforms.
Conducted regular content audits to identify gaps and redundancies of content.
Used content management system to analyze user engagement and website traffic metrics.
Increased customer engagement through social media.
Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Analyzed competitor pages to locate backlink and keyword opportunities.
Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
Managed team engaged in ongoing product optimization, account management and ad placement.
Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
6.1 billion payments through websites increased by 6%
Managed over 100 website enhancements yearly
Approved, reviewed and edited content flowing to website
Maintained content marketing calendar to schedule creation and delivery deadlines
Utilized analytics and site metrics to determine areas of improvement
Directed content of website by gathering information and integrating data from other departments
Collaborated with marketing and design teams to develop and plan site content, layout, and style
Edited and sourced images and videos using Adobe Experience Manager
Monitored trends in digital marketing landscape and adjusted strategies accordingly
Maintained content marketing calendar to schedule creation and delivery deadlines.
Collaborated with marketing and design teams to develop and plan site content, layout, and style.
Drove cross-functional collaboration with focus on quality service delivery.
Ariba, Systems Admin
Hyundai Capital America
07.2015 - 07.2016
Act as system administrator and primary business support person for P2P system
Maintain user roles and permissions
Configure and maintain upstream and downstream business rules
Perform certain import and export of file loads
Perform ad hoc re-routing of approvals for contracts, requisitions, and IR's
Generate reports for end users and for SOX reporting
Perform monthly SOX reports and semi-annual user certifications
Maintain custom catalogs and assist with enabling punch-out vendors
Train end users
Provide first tier support for end user troubleshooting
Troubleshooting problems with Atlas Help Desk and P2P Technical Support
Supports contract workspace creation, contract terms, requisition processing, purchase order issuance, goods receipts, invoice reconciliation and reporting
Assist with supplier enablement
Ensure that company policies are properly applied to contract execution and purchase transactions
Create and manage information related to users, vendors, catalogs, items, pricing, and contracts
Manage assigned spend categories as needed
Established network specifications and analyzed workflow, access, information and security requirements
Managed onboarding and offboarding of employees
Completed reports detailing network and systems performance and downtime issues
Adopted cost-effective, useful solutions to implement into current systems
Served as subject matter expert on proposed technology purchases
Documented and maintained technical specifications for SAP applications
Delivered Tier 2 and Tier 3 support for problem identification, diagnosis and issue resolution
Trained and mentored junior staff on SAP system operations and functionality
Worked with users to determine areas of technology in need of improved usability.
Desktop Support Technician
Hyundai AutoEver America
08.2013 - 07.2015
Manage senior level desktop and network Information Technology support for Hyundai Capital America with exceptional level of Service Level Agreement metrics met or exceeded every quarter
Manage Hyundai Capital America headquarters asset inventory and generate weekly reports
Improved inventory reporting efficiency by identifying redundant processes that was eliminated
Manage and maintain system images for Hyundai Capital America Information Technology assets
Created more effective and efficient images for use by technicians by adding software components and configuration that decreased time of system deployment.
Managed over 50 customer tickets per day
Purchased, setup and installed new computers
Worked with various systems, software and peripherals and various types of games
Obtained and evaluated information about new systems, peripherals and software technology
Managed end-user accounts and permissions, overseeing correct provisioning of access rights in accordance with security best practices and system policies
Authored detailed documentation on service call resolutions, providing valuable data on both personnel performance and effective remediation techniques
Installed, configured and maintained computer systems and network connections
Configured hardware, devices, and software to set up work stations for employees
Removed malware, ransomware, and other threats from laptops and desktop systems
Diagnosed and troubleshot hardware, software and network issues
Installed and configured operating systems and applications
Configured and tested new software and hardware
Researched and identified solutions to technical problems
Responded to customer inquiries and provided technical assistance over phone and in person
Created user accounts and assigned permissions
Desktop Support
Evolution Hospitality
01.2013 - 01.2013
(less than a year)
Networking set up (setting up printers, email accounts, permissions for Active Directory- with domain rules and configuring exchange mailboxes)
Install and maintain workstation hardware, software, cabling, and peripherals hands on assistance and remote log in with Bomgar
Monitored server production in Windows server 2008
Explained technical information in clear terms to promote better understanding for non-technical users
Rolled out software updates and applied server patches to thwart threats from penetrating networks
Identified scope of problem and provided operational and technical assistance to remedy
Developed and implemented bug fixes and patch sets for existing web applications
Analyzed issues to identify troubleshooting methods needed for quick remediation
Desktop Support Technician
Treoun Walker, Robert Half
01.2006 - 01.2012
Set up, maintain and troubleshoot Microsoft Windows and Apple Mac OS desktop and notebook computers of employees and managers
Set up and configure printers, scanners, and other peripherals
Setup user accounts, reset passwords, modify permissions, distribution lists
Maintain inventory of all hardware and software resources and parts
Removing and adding servers in Windows Server 2003/2008
Upgrade laptops, desktops, communications equipment (digital & IP phones), tablets (ex
IPads), smart phones
Document issue resolution using the help desk ticketing system (Dell Kace Management Center)
Obtained and evaluated information about new systems, peripherals and software technology
Managed end-user accounts and permissions, overseeing correct provisioning of access rights in accordance with security best practices and security policies
Diagnosed and troubleshot hardware, software and network issues
Configured and tested new software and hardware
Researched and identified solutions to technical problems
Responded to customer inquiries and provided technical assistance over phone and in person
Created user accounts and assigned permissions
Developed and implemented preventive maintenance procedures
Purchased, setup and installed new computers.
Worked with various systems, software and peripherals and various types of games.
Education
History
Delaware State University
Dover, DE
2004
Some College (No Degree) - Computer Science
University of Nebraska - Lincoln
Lincoln, NE
Associate of Arts (AA) - Computer and Information Sciences and Support Services
Highland Community College
Highland, KS
2000
Skills
Project Management
Marketing strategy
Data Analytics
Web analytics
Strategic planning
Social media activities
Content marketing
Adobe Creative Suite proficiency
Content Development
Certification
CompTIA A+ Certification
Apple Certified Technical Coordinator (ACTC)
Timeline
Digital Content Marketing Manager
Hyundai Capital America
01.2016 - Current
Ariba, Systems Admin
Hyundai Capital America
07.2015 - 07.2016
Desktop Support Technician
Hyundai AutoEver America
08.2013 - 07.2015
Desktop Support
Evolution Hospitality
01.2013 - 01.2013
Desktop Support Technician
Treoun Walker, Robert Half
01.2006 - 01.2012
History
Delaware State University
Some College (No Degree) - Computer Science
University of Nebraska - Lincoln
Associate of Arts (AA) - Computer and Information Sciences and Support Services
Highland Community College
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