Summary
Overview
Work History
Education
Skills
Timeline
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Tresse Kachel

Sr. Director Of Marketing, DTLR INC.
Baltimore,MD

Summary

Strategic Senior Director of Marketing known for unparalleled productivity and efficiency in task completion. Possess key skills in digital marketing strategies, brand management, and market research analysis. Excel in communication, leadership, and creative problem-solving to drive team success and achieve marketing objectives.

Overview

31
31
years of professional experience

Work History

Director of Marketing

DTLR INC
Hanover, MD
11.2016 - 11.2024
  • Cultivated marketing business partnerships to build lasting relationships with internal and external brands, resulting in $1.6 million in Co-Op revenue in 2024.
  • Monitored competitors' activities to stay ahead in the market by competitive analysis. Regularly conduct SWOT to understand strengths and weaknesses.
  • Collaborated closely with Community Outreach to develop strategic campaigns, events, and promotions aimed at strengthening connections with customers in the communities we served.
  • Developed and presented the marketing campaigns that helped secure JD Sports' acquisition of DTLR Inc.
  • Negotiated with the buyers of DTLR and vendors to obtain the most cost-effective pricing regarding the product.
  • Oversaw digital advertising initiatives, including Facebook, Instagram, and billboards.
  • Conducted market research to identify trends, customer needs, and competitive landscape to inform strategic decisions.
  • Ensured compliance with relevant regulations in all areas of marketing operations.
  • Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
  • Delivered marketing strategy updates to upper-level management.
  • Negotiated contracts with vendors for services related to public relations, advertising, or sponsorships.
  • Developed, managed, and executed a comprehensive marketing plan to increase brand awareness and drive sales growth.
  • Planned advertising campaigns for online, print and other mediums.
  • Expanded new businesses by developing powerful presentations, sales, advertising, and marketing. campaigns specifically for the multicultural audience
  • Established relationships with industry influencers to boost visibility in target markets.
  • Supervised creation of marketing materials and collateral.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Analyzed the effectiveness of all marketing activities through data-driven metrics.
  • Boosted sales by developing DTLR's Co-Op program. new product marketing strategies.
  • Cultivated strategic marketing campaigns with the internal brand to help drive sales within select regions.
  • Developed business partnerships to build lasting relationships with external parties.
  • Mentored and developed marketing team members, fostering a culture of continuous improvement, innovation, and successful execution of campaigns.
  • Guided the brand messaging and positioning, ensuring consistency across all channels and touchpoints.
  • Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
  • Planned and produced highly effective cultural, experiential marketing events.
  • Provided strategic direction for the company's overall marketing strategy based on market conditions and competitive landscape.
  • Prepared marketing campaign budgets with finance personnel.
  • Recruited new talent into the organization's marketing team as needed.
  • Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales efforts.
  • Led the planning and execution of DTLR's managers' conferences at Live Casino, trade shows, conferences, and other marketing events to promote the brand and generate leads.
  • Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
  • Led efforts towards increasing brand recognition through targeted campaigns across multiple channels.
  • Stayed abreast of marketing trends and technologies to keep the organization at the forefront of the industry.
  • Established KPIs and reporting systems to measure marketing effectiveness and ROI.
  • Led the planning and execution of trade shows, conferences, and other marketing events to promote the brand and generate leads.
  • Monitored competitive products and marketing activities to keep in line with consumer trends.
  • Interviewed and hired talented individuals to add value to marketing team.

Marketing Manager

DTLR INC.
Baltimore , Maryland
11.2011 - 10.2016
  • Developing and executing comprehensive brand marketing strategies to enhance brand awareness and drive customer engagement.
  • Overseeing the planning, implementing, and evaluation of marketing campaigns across various channels.
  • Conducting market research to identify trends, consumer preferences, and the competitive landscape to inform marketing strategies.
  • Close collaboration with cross-functional teams, including Operations, IT, Buyers, and Community Outreach, to ensure alignment of brand messaging and objectives.
  • Managing marketing budgets effectively to optimize the return on investment for marketing initiatives.
  • Work closely with Community Outreach to maintain relationships with key stakeholders, including customers, community partners, and influencers.
  • Overseeing the creation of compelling content that resonates with target audiences and supports brand initiatives.
  • Curating, planning, and executing promotional events and community outreach activities to enhance brand visibility and engagement.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Supervised the regional street team, managing responsibilities for executing various hyperlocal regional projects.

Director of Marketing

DTLR INC.
Baltimore , MD
04.1994 - 11.2011
  • Negotiated sponsorship deals with retail vendors and partners in order to gain exposure for the organization's products and services.
  • Produced reports detailing progress made toward achieving short-term and long-term goals, and presented findings during monthly meetings with senior leadership.
  • Conducted research to determine ideal customer markets for products and services.
  • Attended and participated in industry conferences to gain insight on retail trends.
  • Developed Security Square Mall's customer loyalty program.
  • Partnered with community outreach external agencies to create effective campaigns that delivered desired results within allocated budgets.
  • Developed and implemented marketing strategies to increase brand awareness, improve customer satisfaction, and enhance brand loyalty for a brand. A million square foot mall with 120 specialty shops, 4 anchor stores, and one movie theater.
  • Monitored industry trends and developed positioning strategies based on insights gathered from market research studies or focus group interviews.
  • Collected and analyzed market research data for use in forecasting.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Oversaw all aspects of website design, including user experience optimization, to ensure maximum conversion rates.
  • Implemented customer loyalty programs that increased repeat business.
  • Oversaw the coordination of marketing events for showcasing product and service offerings.
  • Developed and implemented digital marketing plans to incorporate social media platforms and video campaigns.
  • Established KPIs and reporting systems to measure marketing effectiveness.
  • Oversaw and curated an experiential and digital marketing campaign aimed at introducing the first-ever retail lifestyle radio station, DTLR Radio, radio hosting, and industry artists.

Education

Bachelor of Arts - Communications And Theology

Lancaster Bible University
Lancaster, PA
01-2015

Skills

  • B2B Marketing
  • Co-Op Marketing Partnerships
  • Cultural Brand & Entertainment Engineer
  • Influencer Marketing
  • Digital Marketing
  • Content Creation
  • Strategic Planning
  • Marketing Analytics
  • Marketing Campaign Development
  • Google SmartSheet & Analytics
  • Adobe
  • Microsoft
  • Cava
  • Content Strategy
  • Media Buying
  • SharePoint
  • Business planning

Timeline

Director of Marketing

DTLR INC
11.2016 - 11.2024

Marketing Manager

DTLR INC.
11.2011 - 10.2016

Director of Marketing

DTLR INC.
04.1994 - 11.2011

Bachelor of Arts - Communications And Theology

Lancaster Bible University

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Tresse KachelSr. Director Of Marketing, DTLR INC.