Treston Espada
Eastchester
Summary
Treston Espada is a junior copywriter obsessed with turning cultural fuel into impact. His work blends internet fluency with a sharp POV, shaped by work on brands like adidas, Spotify, Circle K, and others driven by community. With a background as an athlete, he approaches creativity the same way he approaches the game—reading the room, trusting timing, and knowing when to take the shot. When he’s not working, you can find him posted up at the watch party outside MSG during the Knicks playoff run.
Overview
7
7
years of professional experience
Work History
Junior Copywriter
Burson
Eastchester
07.2024 - Current
- Create campaign platforms, concepts, copy, and storytelling frameworks for global brands.
- Developed integrated campaigns across social, earned media, influencer, experiential, and PR channels to enhance brand visibility.
- Contribute creative work across clients including adidas, Novo Nordisk, Novartis, Spotify, Ford, Delta, LG, and Perdue.
- Collaborate with creative directors, strategists, designers, and account teams from concept through execution.
- Supported new business initiatives and campaign development, contributing to social activations and cultural marketing programs that engaged target audiences.
Creative Intern
Fly Communications
06.2023 - 01.2024
- Created social content, campaign ideas, brand messaging, and client presentations to align with client goals.
- Contributed to creative development in copywriting, strategy, design, and concepting, enhancing overall project quality.
- Coordinated integrated marketing initiatives for diverse industries and clients, fostering collaborative strategies.
Lead Cashier & Customer Service Associate
Cornell's True Value Hardware
11.2019 - 01.2024
- Led customer service operations in fast-paced retail environment, ensuring high levels of customer satisfaction.
- Coordinated merchandising, inventory management, and store operations to optimize product availability.
- Facilitated social media efforts and community engagement initiatives to enhance brand visibility.
Education
Bachelor of Science - Advertising & Digital Design, Creative Technology
Fashion Institute of Technology (FIT)
Manhattan, NYAssociate in Applied Science - Advertising & Digital Design
Fashion Institute of Technology (FIT)
Manhattan, NYSkills
- Copywriting
- Content Creation
- Content Strategy
- Campaign Development
- Creative Concepting
- Brand Storytelling
- Creative Strategy
- Short-Form Video Development
- Social Media Marketing
- Experiential Marketing
- Earned Media
- Adobe Creative Suite
- Figma
- Trend Analysis
- Presentation Development
- Client communication
- problem solving
- Pacing and timing
Personal Information
Title: Junior Copywriter | Assistant Account Executive
Awards
- 2nd Place Nationally - NCM Young Lions Competition, 2026
- Burson Creative Liaisons Program Nominee
- Dean's List Recipient
- Silver Regional Award - Scholastic Art & Writing Awards
- Osilas Gallery Regional Exhibition Selection
Selected Client Experience
- Adidas
- Novo Nordisk
- Novartis
- Spotify
- Ford
- Circle K
- LG
- Perdue
- Change The Ref
Leadership Experience
President, Advertising & Digital Design Club, Fashion Institute of Technology, Led club initiatives focused on advertising, creativity, and professional development., Organized events, networking opportunities, and industry programming for students.
Timeline
Junior Copywriter
Burson
07.2024 - Current
Creative Intern
Fly Communications
06.2023 - 01.2024
Lead Cashier & Customer Service Associate
Cornell's True Value Hardware
11.2019 - 01.2024
Bachelor of Science - Advertising & Digital Design, Creative Technology
Fashion Institute of Technology (FIT)
Associate in Applied Science - Advertising & Digital Design
Fashion Institute of Technology (FIT)