Trevar Ladd

• Provided technical leadership for Salesforce Marketing Cloud Advanced content and content authoring capabilities by driving architectural decisions across multiple initiatives, leading design and code reviews, establishing engineering best practices, and providing technical guidance across teams.
• Partnered with product managers, engineering leadership, and cross-functional stakeholders to shape product direction, advocate for high-impact customer capabilities, evaluate technical tradeoffs, and help prioritize engineering investments based on business value and implementation complexity.
• Developed full-stack solutions for Salesforce Marketing Cloud Advanced, delivering scalable capabilities across content authoring and personalized customer engagement experiences.
• Built core platform capabilities supporting email, SMS, content personalization, and scripting experiences, including content authoring tools, Handlebars and AMPscript tooling, merge field functionality, and in-builder scripting experiences.

• Led cross-team engineering initiatives to develop content authoring capabilities for Salesforce Marketing Cloud Advanced, improving collaboration and content management workflows.
• Served as Scrum Master for a product-focused Agile team, managing the team backlog, facilitating Agile ceremonies, coordinating delivery priorities, and driving execution across each sprint.
• Developed and tested full-stack features using React, TypeScript, and Node.js to deliver new product capabilities and enhance user experience.
• Developed the Salesforce Marketing Cloud Package Manager as part of a dedicated product team, building integrations with Marketing Cloud APIs to enable application package deployment and management.
• Investigated and resolved complex customer-reported production issues through root cause analysis and cross-functional collaboration.

Key Technologies: React, TypeScript, Node.js, Splunk

• Progressed through three promotions while contributing to enterprise software development and technical leadership responsibilities.
• Served as technical lead on key enterprise initiatives, driving solution design and execution aligned with business objectives.
• Designed, developed, maintained, and supported enterprise applications using Java, Java EE, Pega, JavaScript, and Node.js.
• Collaborated within Agile teams to deliver complex initiatives, including projects introducing new capabilities to the organization.
• Improved CI/CD pipelines, Agile delivery practices, and SDLC processes to increase development efficiency and software quality.
• Established and enforced engineering standards, coding best practices, and SDLC governance across development teams.
• Researched, evaluated, and introduced emerging technologies to improve enterprise platforms and development practices.
• Mentored and coached engineers through technical guidance, code reviews, and knowledge-sharing sessions to strengthen team capabilities.

Key Technologies: Java, Java EE, Pega, JavaScript, Node.js, MarkLogic, NoSQL, REST APIs, Git, Azure, Jenkins