Trevor Evans

As a newspaper publisher and advertising director, I am responsible for overseeing the entire newspaper’s operations, including editorial, advertising, production, and distribution, ensuring that the newspaper meets quality standards and deadlines. I work closely with editorial teams to develop and execute content strategies that resonate with target audiences. Additionally, I lead the advertising department, managing ad sales, designing campaigns, and maintaining relationships with clients to maximize revenue. My role includes setting advertising rates, negotiating contracts, and ensuring effective ad placement across print and digital platforms. I also analyze market trends and audience engagement to drive innovative strategies that increase readership and ad revenue.

Key Responsibilities:

• Direct the overall newspaper publishing operations, ensuring efficient workflow and content delivery.
• Lead the advertising team, overseeing sales, campaign strategies, and client relations, to optimize revenue.
• Develop pricing strategies for advertising space, and negotiate ad contracts with clients.
• Collaborate with editorial teams to align content with audience interests, and advertising opportunities.
• Manage budget, resources, and timelines for both editorial and advertising functions.
• Analyze market data and trends to refine advertising approaches, and enhance profitability.

In my current role here in Martinsburg, I oversee the daily operations of The Journal (a 6-day newspaper) and the weekly Shepherdstown Chronicle, managing a team of 26 employees. Responsible for editorial, production, advertising and distribution, ensuring the timely delivery of high-quality content. Lead the newspaper’s strategic initiatives, focusing on operational efficiency, staff management, and audience engagement.

Oversee the daily operations of The Adirondack Daily Enterprise (a 6-day newspaper) and the weekly The Lake Placid News, managing a team of 22 employees. Responsible for editorial, production, advertising and distribution, ensuring the timely delivery of high-quality content. Lead the newspaper’s strategic initiatives, focusing on operational efficiency, staff management, and audience engagement.

Oversee the daily operations of The Leader-Herald (a 6-day newspaper) and their TMC products, managing a team of 60 employees. Responsible for editorial, production, advertising and distribution, ensuring the timely delivery of high-quality content. Lead the newspaper’s strategic initiatives, focusing on operational efficiency, staff management, and audience engagement.

Managed a team of a 5-person sales force.

Managed advertising sales and client relationships, developing customized marketing solutions to meet client needs. Led advertising campaigns across multiple platforms, ensuring effective ad placements, and maximizing revenue. Worked closely with clients to understand their goals, providing strategic recommendations, and delivering results that enhanced brand visibility and engagement.