Trevor Murchison
Valencia
Summary
Data-driven business development & marketing management professional with a proven track record for obtaining favorable and effective objectives for all stakeholders.
Passionate worker with an innate drive to address my business and other responsibilities with a high degree of success and professionalism.
Will you lend me the chance to exhibit my skills and how they can benefit your organization?
Overview
13
13
years of professional experience
Work History
Content Strategist/Contributor
Yelp/Google/Facebook
04.2022 - Current
- Drive user engagement with innovative, strategically placed content
- Orchestrate a comprehensive brand image through coordination of marketing efforts aimed at creating a cohesive online presence
Founder, Photographer
Arkon Productions
01.2018 - Current
- Founded "Arkon Productions" & participated in revenue generation through participation in various art show galleries
- Develop and implement marketing/business strategies to attract clients, maintain competitiveness, and increase profitability
Service Director
*** Automotive
12.2021 - 04.2022
- Produced $176,752.40 in revenue at 46% profitability in less than 5 months
- Create & implement customer retention strategies to increase repeat business and overall customer satisfaction
- Develop and maintain strong relationships with key suppliers and other marketplace participants
Customer Service Specialist, Commercial Delivery Manager
Autozone
12.2020 - 12.2021
- Ensure timely delivery of auto parts in order to maintain a high level of customer satisfaction
- Effectively manage inventory & a fleet of drivers to ensure availability of stock for commercial customers
- Provide training to new delivery drivers on defensive driving practices and other company procedures
Director of Local Sponsorship
American Marketing Association (AMA)
01.2017 - 03.2018
- Helped increase membership by 55.4% to 143 members
- Develop and maintain relationships with local businesses and organizations to secure sponsorships and partnerships for AMA events and initiatives
Marketing Consultant
Cal Poly Mustang News
12.2016 - 06.2017
- Served on a team that brought home the College Student Media Company of the Year: 2nd Place
- Develop innovative marketing strategies to increase brand awareness and audience engagement
Field Marketing Coordinator
Sport Clips Haircuts
03.2015 - 10.2016
- Increased client traffic for all 3 locations by 4.7%, ~5,000 clients per year
- Helped develop economic stability for the business to ensure its long-term viability
- Develop and execute local marketing initiatives to drive client traffic
- Identify new marketing opportunities and strategies to increase client traffic and economic stability for all locations
- Identify and establish strategic partnerships with local businesses to promote cross-promotion and increase client traffic
- Analyze customer feedback and data to identify trends and opportunities for improvement in marketing strategies and promotions
- Identify key demographics and develop targeted marketing campaigns to attract new clients and increase client retention
Senior Account Executive
Cal Poly Mustang Media Group
02.2016 - 09.2016
- Surpassed sales goals by 34%
- Generated 28% of the organization's total revenue for the duration of Summer 2017
- Managed 44 clients and increased revenue by 122% over my prior sales total as an Advertising Account Consultant
- Total sales of $21,655 in both positions
Lead Sales Supervisor
Tilly's
05.2012 - 05.2014
- Honed my selling & interpersonal skills in order to sell merchandise to customers with my sales totaling $518,949.99 in about 2 years
- Analyze sales data and identify trends and patterns to improve sales strategies and maximize revenue
- Develop and implement sales strategies to meet or exceed sales goals
- Train and mentor sales team members to improve their selling and customer service skills
- Manage inventory and ensure sufficient stock levels to meet customer demand and maximize sales potential
Education
Bachelor of Science - Business Admin & Management
California Polytechnic State University
San Luis Obispo, CA12.2021
Skills
- Advertising
- Customer Service
- Entrepreneurship
- Automotive Technology
- Marketing Management
- Sales
- Interpersonal Skills
- Project Management
- Business Strategy
- Content strategy development
- Brand messaging
- Audience segmentation
- Market research
- Copywriting
Timeline
Content Strategist/Contributor
Yelp/Google/Facebook
04.2022 - Current
Service Director
*** Automotive
12.2021 - 04.2022
Customer Service Specialist, Commercial Delivery Manager
Autozone
12.2020 - 12.2021
Founder, Photographer
Arkon Productions
01.2018 - Current
Director of Local Sponsorship
American Marketing Association (AMA)
01.2017 - 03.2018
Marketing Consultant
Cal Poly Mustang News
12.2016 - 06.2017
Senior Account Executive
Cal Poly Mustang Media Group
02.2016 - 09.2016
Field Marketing Coordinator
Sport Clips Haircuts
03.2015 - 10.2016
Lead Sales Supervisor
Tilly's
05.2012 - 05.2014
Bachelor of Science - Business Admin & Management
California Polytechnic State University
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