Trevor Seamon
Los Angeles,CA
Summary
Senior Public Relations Professional with 20+ years of entertainment experience who drives successful media campaigns via print, digital and broadcast platforms for a diverse range of clients.
Collaborated closely with label executives, artists, and creative teams to develop and execute comprehensive communication strategies that positioned labels as media darlings and brought their unique voices to the mainstream.
Crafted compelling narratives and stories that captured the essence of each label's vision, mission, and roster of artists, effectively communicating their distinct offerings to target audiences.
Overview
29
29
years of professional experience
Work History
Principal and Founder
Score Press
01.1999 - Current
- Strategize and manage successful publicity campaigns for critically acclaimed labels and artists such as Stones Throw Records (J Dilla, Madlib, Peanut Butter Wolf), Ninja Tune Records (Mercury Prize nominated artist Kate Tempest, Coldcut, Bonobo, Amon Tobin), Lex Records (Boom Bip, Danger Mouse and MF DOOM), Strut Records and !K7 Records, Madlib Invazion and Now Again Records, large annual festivals such as Sprite Liquid Mix tour and Noise Pop
- Create and manage media relationships with thousands of media outlets and writers, including blogs, news and lifestyle magazines, newspapers, radio and TV
- Write and edit press releases and daily media alerts
- Oversee client interview and photo shoot schedules
- Manage tour press campaigns
- Execute national press campaigns
- Develop social media strategies and deploy through artist Twitter feeds, Facebook fan pages and Instagram
- Analyze and interpret social media and web analytics via sites such as Alexa, Compete and Google Analytics
Director of Publicity
Ideal Records
01.1997 - 01.1999
- Publicist for Grammy award winning producers, The Dust Brothers,' label
- Produced and distributed internal and external communications.
- Planned and implemented press campaigns for groundbreaking artists such as The Dust Brothers, The Wiseguys, Styles of Beyond and April March
- Coordinated interviews, photo shoots with media outlets
- Generated weekly press updates
- Managed intern pool
- Forged strong media relationships to further public relations goals.
Associate Director of Publicity
Sire Records
01.1995 - 01.1997
- Planned and implemented press campaigns for artists such as Spacehog, Morcheeba and Aphex Twin
Education
BA - Journalism and Communications
University of Southern California
Los Angeles, CASkills
- Media Relations
- Public Relations
- Senior Level Media Strategist
- Storyteller
- Email Marketing (e-newsletters like Mailchimp)
- Digital Content Creation
- Social Media Marketing
- Web Analytics
- FileMaker Pro
- Microsoft Office
Timeline
Principal and Founder
Score Press
01.1999 - Current
Director of Publicity
Ideal Records
01.1997 - 01.1999
Associate Director of Publicity
Sire Records
01.1995 - 01.1997
BA - Journalism and Communications
University of Southern California
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