Trevor Wodiske
San Clemente,CA
Summary
Performance-oriented Sales Leader offering exceptional record of achievements over a 10+ year career in wine & spirits. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
Western Spirits Beverage Company
11.2022 - Current
- Manage all levels of RNDC for all of California, Arizona & Nevada for the chains, headquarter team independent retail and On Premise
- Work closely with distributor management in all facets, scheduling and conducting monthly planning meetings, market work (work withs), sales team training, GSMs, business reviews, distributor invoices, dinners, and events throughout the assigned markets
- Execute against the CA, AZ & NV AOP and budget, pricing, profit analysis, programming, monitoring monthly numbers and inventory to ensure my states are performing to goal
- Manage the execution of standards within RNDC, including holding the distributor accountable to meet goals and implement market plans effectively
- Perform conscientious and efficient budget management which maximizes company profitability and resources in the most effective manner
- Planned & executed statewide sales programs with distributor and key account
- Effectively manage distributor depletions, shipments, POD and account goals.
Regional Sales Manager
Rodney Strong Wine Estates
06.2022 - 11.2022
- Manage sales accounts and SGWS wholesaler for all Southern California business for chains, independent retail and On Premise
- Managing and analyzing region budget to create effective go to market strategies
- Effectively manage distributor depletions, shipments, POD and account goals
- Developed sales incentives and programming that gains top of mind with distributor partners
- Manage the P & L budget for all CA business for incentives, programs, and employee expenses
- Manage regional accounts at the buyer level for Gelsons, Whole foods, Winco, Smart N final and Stater Brothers
- Forecast and plan for CA business for each quarter.
Chain Sales Manager
Delicato Family Wines
06.2019 - 06.2022
- Managed chain sales accounts and SGWS wholesaler for all Southern California business
- Managed 3 direct reports at Delicato and over 120+ SGWS distributor personnel
- Met and/or exceed company sales goals while also coming up with creative ideas to drive new business
- Scheduled and lead effective distributor sales meetings involving all levels of management up to president of sales
- Coordinated reports to track distributors goals based on agreed upon goals for successful program execution
- Successfully managed a P & L budget for all SoCal business for incentives, programs, and employee expenses
- Successfully met and built lasting relationships with buyers at Ralphs, Albertsons, Vons, Pavilions and Stater Bros.
Area Sales Manager
Delicato Family Wines
01.2017 - 06.2019
- Managed On/Independent retail sales accounts and wholesaler in San Diego, Palm Desert and Riverside
- Managed 3 distributor headquarters for on/Off sale Delicato business
- Meet and/ or exceed company sales quotas, while also identifying sources of new business
- Developed effective distributor objectives based on plan, monitors and measures performance versus goals and took appropriate corrective action if goals were not being met
- Developed and maintained key account target list and built relationships at top levels accounts both individually as well as with the distributor partners
- Coordinated tracking reports with distributors based on agreed upon goals to ensure proper program execution.
Chain Market Manager
Delicato Family Wines
01.2016 - 01.2017
- Exceeded monthly and quarterly sales goals
- Conducted wholesaler team meetings to review programming opportunities
- Worked weekly with the wholesaler in chain accounts to lead and assist in chain execution
- Conducted wine tasting to educate retailers, consumers, and wholesalers on Delicato Brands
District Manager
Youngs Market
01.2013 - 01.2016
- Managed and developed a team of 8 newly hired and experienced sales reps
- Communicated and supervised my sales team on Young’s Market and supplier initiatives
- Lead weekly sales meetings with direct reports to review monthly priorities, quotas, and development
- Created and introduced strategic action plans to gain market share for Young’s Market Company
Education
University of Arizona
2012
Business
Eller College of Management
2012
Skills
- Strategic Planning
- Goals and Performance
- Revenue Generation
- Sales Expertise
- Account Development
- Account Management
- Follow Through Abilities
- Presentation Abilities
- Distribution Expansion
- Sales Forecasting
- Written Communication
- Cold Calling
Timeline
Regional Sales Manager
Western Spirits Beverage Company
11.2022 - Current
Regional Sales Manager
Rodney Strong Wine Estates
06.2022 - 11.2022
Chain Sales Manager
Delicato Family Wines
06.2019 - 06.2022
Area Sales Manager
Delicato Family Wines
01.2017 - 06.2019
Chain Market Manager
Delicato Family Wines
01.2016 - 01.2017
District Manager
Youngs Market
01.2013 - 01.2016
University of Arizona
Business
Eller College of Management
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