Trey Sheneman
Senior Business Executive
Franklin,TN
Summary
Innovative and strategic business growth leader with 18 years of experience in organizational leadership, specializing in Go To Market, revenue innovation, growth marketing, omnichannel strategy, and team development. Proven track record in driving e-commerce and subscription growth, leveraging data-driven decision-making, and developing people to unlock their greatest potential.
Overview
17
17
years of professional experience
Work History
Founder & CEO
Herald Co.
07.2022 - Current
- Established and scaled Herald Co. to a seven-figure business
- Specialize in Go To Market Strategy development, messaging/positioning, data analysis/funnel forecasting, and Fractional CMO/CGO services
- Serve a wide range of clients in e-commerce, public figure brands, CPG, and subscriptions
- Currently in a due diligence for Herald Co. to merge with another services firm and for me to have an exit.
Vice President
GrowthDay (Brendon Burchard)
09.2022 - 07.2023
- Directed the development and implementation of the enterprise SaaS offering and Go To Market
- Focused on optimizing the consumer SaaS funnel's conversion rate, retention rate, and lifecycle marketing
- Managed a team of 3, fostering innovation and strategic growth
- Left to pursue Herald Co. Full-time.
Chief Marketing Officer
The ASK Method Company & Bucket.io
01.2022 - 09.2022
- Oversaw all Go To Market strategies, including performance marketing, content development, offer development, and affiliate partnerships
- Produced and hosted the company podcast - KickASK Podcast
- 5 Direct Reports and 185 affiliates/influencers managed.
Executive Director of Marketing
Ramsey Solutions, RamseyPlus Division
11.2018 - 01.2022
- Managed all customer acquisition and lifecycle marketing for three P&Ls, totaling $70 million annually
- Increased ROAS from 1.8 to 3.5 and D2C revenue from $13 million to $31 million
- Expanded the subscriber base from 5 million to 9 million in just over two years
- Led a team of 5 direct reports and 13 squads (103 total people) responsible for all acquisition and retention efforts
- Installed net new funnels in B2B/Wholesale channel that increased pipeline 240% in 6 months, and in back-end training products that grew from $1M to $10M in revenue in 2 years.
Director of Growth
John Maxwell/ EQUIP Leadership
01.2019 - 10.2019
- Oversaw marketing/communications strategy and execution for all of our major initiatives
- Website strategy, CRM Implementation and build out, Lead Generation, Content Marketing, Paid and Organic Search and Paid and Organic Social, PR and Media Outreach, Event Messaging and Fulfillment
- Led effort for largest fundraising event ($5.8mm) in the history of the brand.
Vice President of Strategy
Blueprint Digital
04.2015 - 12.2018
- Instrumental in increasing top-line revenue from $800,000 to over $4 million in the first year
- Expanded the Managed Advertising budget from $500,000 to $3 million annually
- Grew the team from 14 to over 30 members, covering various marketing disciplines and all back-end operations
- Notable achievements include a 30 to 1 ROAS for a major campaign and directing a viral video with 21 million views.
Co-Founder, President
Pipeline Social Media Solutions
05.2011 - 04.2015
- Successfully raised $400,000 in private equity during the initial three years
- Expanded the team to 14 members and achieved $125,000 in Monthly Recurring Revenue by month 8
- Personally sold services to over 500 hotels and led account management protocols, product development, all P&L responsibilities, and people leadership.
Vice President of Business Development
Hotel Assets Group (Private Equity Partners for Pipeline)
03.2011 - 01.2013
- Enhanced deal flow from 40-45 to over 100 opportunities annually through effective marketing strategies
- Created and maintained a successful inbound marketing channel, contributing to 30% of all opportunities
- Achieved $45,000,000 in hotel real estate transactions with a 14 to one ROI.
Teacher, Coach, Pastor
Community Christian School, Community Bible Church
06.2007 - 05.2010
- Founded the Bible Department and Chapel Program; Certified in High School English
- Taught various subjects including Grammar, Composition, Modern Literature, and Public Speaking
- Coached multiple sports, including Golf, Baseball, Basketball, and Football.
Education
Bachelor of Science - Religion - undefined
Liberty University
Master of Arts - Christian Leadership & Ministry -
Liberty University
Skills
Trends Analysis
Customer Acquisition
Revenue Development
Business Planning
Team Engagement
Revenue Generation
Strategic Vision
Entrepreneurial and Innovative
Accomplishments
Awarded The Shoot The Sacred Cows Award for Largest Innovation in 2020 at Ramsey Solutions
References
Available upon request.
Timeline
Vice President
GrowthDay (Brendon Burchard)
09.2022 - 07.2023
Founder & CEO
Herald Co.
07.2022 - Current
Chief Marketing Officer
The ASK Method Company & Bucket.io
01.2022 - 09.2022
Director of Growth
John Maxwell/ EQUIP Leadership
01.2019 - 10.2019
Executive Director of Marketing
Ramsey Solutions, RamseyPlus Division
11.2018 - 01.2022
Vice President of Strategy
Blueprint Digital
04.2015 - 12.2018
Co-Founder, President
Pipeline Social Media Solutions
05.2011 - 04.2015
Vice President of Business Development
Hotel Assets Group (Private Equity Partners for Pipeline)
03.2011 - 01.2013
Teacher, Coach, Pastor
Community Christian School, Community Bible Church
06.2007 - 05.2010
Bachelor of Science - Religion - undefined
Liberty University
Master of Arts - Christian Leadership & Ministry -
Liberty University