TREY VANWEELDEN
Washington
Summary
Dynamic Marketing Project Manager with extensive experience in implementing and optimizing successful marketing campaigns across diverse business segments. Proven track record of generating significant revenue and achieving exceptional return on advertising spend (ROAS). Skilled in leveraging a variety of marketing tactics, including digital advertising, print media, and content marketing, to drive growth and engage audiences. Strong analytical abilities to report results clearly and justify campaign expenditures to leadership.
Overview
6
6
years of professional experience
Work History
Marketing Project Manager
Altorfer Cat
05.2023 - Current
- Lead the strategic development and execution of marketing campaigns across various divisions, including eCommerce parts, machine rental, parts and service, power generation, and recruitment. Employ a diverse array of tactics, including print media, video production, and multi-channel digital advertising (SEO, PPC, email, and social media).
- Manage hundreds of thousands of dollars in annual ad spend, successfully generating millions of dollars in revenue through targeted marketing initiatives.
- Achieved over $6,000,000 in revenue from key campaigns, demonstrating a remarkable return on advertising spend (ROAS) exceeding 8000%.
- Enhanced PPC advertising performance for the Rental division, resulting in a 50% reduction in cost per conversion while nearly doubling the conversion rate.
- Revamped creative strategies and optimized ad spend across digital platforms, leading to a 500% increase in page views and a 100% increase in session duration.
- Produce detailed reports on campaign performance and analytics, providing leadership with clear and actionable insights to substantiate marketing investments.
- Collaborate effectively with cross-functional teams to ensure marketing initiatives align with broader business objectives and drive organizational success.
Digital Advertising Specialist
KWWL News 7
06.2022 - 05.2023
- Create cohesive advertising campaigns using TV and Digital strategies for multiple business categories. (Finance, Home Improvement, Construction, Health Care....)
- Successfully explain and implement marketing strategies using TV, Streaming, Facebook Ads, Google Ads, SEO, PPC, and Website Development to achieve a desired Return on Investment.
- Communicated campaign success and status reports to clients and management by outlining progress and analyzing known performance indicators.
Brand Marketing Specialist
IMS Branded Solutions
05.2021 - 06.2022
- Increased brand recognition for clients through creative promotional products, apparel, and giveaways.
- Developed marketing content such as websites, promotional materials, and advertisements for social media.
- Created engaging social media content to attract new clients and increase brand credibility.
Sales Associate
GNC Live Well
05.2019 - 08.2020
- Assisted with overall design concepts and ideas, Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Leveraged sales expertise to promote product and capitalized on upsell opportunities.
Education
Bachelor's - Interactive Digital Studies (Digital Advertising)
University of Northern Iowa
Cedar Falls, IA12.2021
Minor - Marketing
University of Northern Iowa
Cedar Falls, IA12.2021
Skills
- Marketing Strategy & Implementation
- Digital Advertising (SEO, PPC, Social Media)
- Campaign Optimization
- Content Marketing
- Campaign Performance Analysis
- Reporting & Data Visualization
- Cross-Functional Team Collaboration
Timeline
Marketing Project Manager
Altorfer Cat
05.2023 - Current
Digital Advertising Specialist
KWWL News 7
06.2022 - 05.2023
Brand Marketing Specialist
IMS Branded Solutions
05.2021 - 06.2022
Sales Associate
GNC Live Well
05.2019 - 08.2020
Bachelor's - Interactive Digital Studies (Digital Advertising)
University of Northern Iowa
Minor - Marketing
University of Northern Iowa
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