Trey Weidner
Dallas,TX
Summary
Dynamic sales and marketing professional with a proven track record in manufacturing and leadership, consistently exceeding goals and driving profitability. Expertise in building and managing high-performing teams tailored to industry needs, ensuring both short-term success and long-term sustainability. A robust network across diverse markets—including mass merchants, e-commerce, and international sectors—facilitates the expansion of brand recognition and market share. Recognized for implementing effective management, sales, and operational strategies that enhance business development in an ever-evolving marketplace, leading to substantial growth for over 20 brands on a national scale.
Overview
22
22
years of professional experience
Work History
Operating Partner
Rosewood Private Investments
02.2018 - Current
- Senior advisor of operations, sales, brand strategy and sales management for the consumer product sector. Interim senior management. P&L optimization and restructuring. Launch of AI initiatives.
- Determined appropriate financial goals and administered budgets to control expenses. P&L optimization.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Senior Vice President of Sales and Marketing - Worldwide
Sellmark Corporation
01.2016 - 11.2017
- Serve as head of all sales and marketing operations for 5 brands in the outdoor, hunting, mass merchant, grocery, drug, and online sales channels.
- Lead full reorganization of e-commerce platform to achieve optimal exposure and grew sales by over 5 million.
- Orchestrated change of domestic sales team into traveling territory-based teams and grew sales by 15%.
- Focused national account on growing SKU count in order to increase sales in a volatile market segment.
- Launched Law Enforcement, Customer Service, Sale Support and Inside Sales Teams in order to hit all revenue opportunities.
- Reorganized sales management to reduce redundancies.
- Drove culture change at all levels.
- Opened European office in 2017 for International sales opportunities.
- Recruited, hired and manage 50 + sales professionals and 6 management teams.
- Increases sales revenue by over $13 million dollars in 16-month period while increasing profit margin by 8%.
Chief Operating Officer, Executive Vice President of Sales and Marketing
Design Source International LLC
01.2015 - 12.2015
- Oversaw all logistics, accounting, sales and marketing in house while redefining the brand and increasing sales and margin.
- Within six weeks was able to implement a fully realized operations set up and installed a new sales team that booked over 10mm in new sales in first year.
- Secured several large retailers to ensure long-term sales growth.
- Expanded the product and service line in order to reach new markets and create new verticals.
- Grew sales by $12 million and cut operating costs by 17%.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
President, COO, VP of Sales and Marketing – Worldwide
Golden Wheel America
12.2007 - 01.2015
- Managed the 3rd largest bicycle and wheeled goods manufacturer in the world in a start up for North America as a new market for direct to retailer sales of bicycles and wheeled goods.
- Responsible for Sales and Marketing management in all worldwide markets except China and India.
- In charge of all aspects of business operations, including sales, marketing, customer service, logistics, warehousing, inventory, product costing, new product development, sales team development and management
- Full P&L responsibility with planning and budget control.
- Develop and manage major accounts.
- Hire and train direct sales staff and contract with national network of independent sales professionals.
- Managed Sales team of 150 with 20 direct reports.
- Reported directly to the company ownership group.
- Secured business in Wal Mart, Kmart, Toys R US, Army and Air Force Exchange Services, Amazon, Toys R Us Canada, Sam's Club, H.E.B., Academy Sports and Outdoor, Aldi, Southland Corporation, Meijer and many regional and independent retailers.
- Opened new sales channels with expansion of product line and innovations in Ecommerce.
- Rebuilt the process of bringing the product to market from factories overseas that increase profit margin over 15%
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
Director of Sales – Knife, Cutlery and Outdoor Division
Victorinox Swiss Army
12.2003 - 11.2007
- Responsibilities included setting team sales goals, marketing plans, and T & E budgets, P & L statements for the knife, cutlery and outdoor division.
- Head of the sales team while also still handling my own sales territory as well the major accounts. (Wal Mart, Cabela's, Bass Pro, AAFES, Others)
- Interviewed, hired, trained and managed a direct sales team and rep groups for every part of the USA market.
- Worked with Marketing in order to create sales promotions to boost sales in slow times of year with new product introduction, direct mail campaigns and new POS display materials.
- Managed 20 + direct reports and 7 + independent rep groups.
- Grew the military business over 600%. Took the On-Air business (QVC, HSN) from $0 to over $1,000,000 in sales.
- Successfully helped launch both a lighting line and a home cutlery line from inception to delivery.
Education
MBA - Marketing
Southern Methodist University
Dallas, TexasSkills
- Sales, Marketing & Operations Management and leadership
- Revenue generation and growth
- Fiscal and Program oversight
- Sales strategy development, planning and execution
- Profitability optimization
- Organizational development
- Sales pipeline management
- Industry expertise
- Crisis management
Timeline
Operating Partner
Rosewood Private Investments
02.2018 - Current
Senior Vice President of Sales and Marketing - Worldwide
Sellmark Corporation
01.2016 - 11.2017
Chief Operating Officer, Executive Vice President of Sales and Marketing
Design Source International LLC
01.2015 - 12.2015
President, COO, VP of Sales and Marketing – Worldwide
Golden Wheel America
12.2007 - 01.2015
Director of Sales – Knife, Cutlery and Outdoor Division
Victorinox Swiss Army
12.2003 - 11.2007
MBA - Marketing
Southern Methodist University