Treyton Meyers
Overland Park,KS
Overview
3
3
years of professional experience
Work History
Kansas City Restaurant Week Board Member
Missouri Restaurant Association
01.2024 - Current
- Collaborated with members of Visit KC's marketing staff to plan and execute Kansas City Restaurant Week
- Served as a liaison with the Missouri Restaurant Association to develop marketing outreach campaigns with 150-200 Restaurateurs and Business Owners.
- Conducted and analyzed research initiatives to develop after action reports for events and campaigns.
- Negotiated sponsorship levels with prospective companies to gain support for our event across the KC Metro and surrounding areas.
Director of Marketing & Communications
Missouri Restaurant Association
11.2023 - Current
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations across 16 different platforms and channels.
- Oversaw creative direction for marketing materials, ensuring consistent branding across all touchpoints .
- Established successful partnerships with key influencers, expanding brand reach and credibility of the association.
- Directed email marketing campaigns to nurture prospects and increase conversion rates among subscribers.
- Negotiated contracts with vendors and agencies, securing cost-effective solutions for various marketing initiatives contributing to $100,000 - 300,000 in additional revenue.
Social Media Content Creator
Cubework Inc.
06.2023 - Current
- Experienced in managing multiple social media accounts simultaneously, maintaining consistent brand voice, and adhering to content calendars and posting schedules.
- Skilled in utilizing data analytics tools to track performance metrics, analyze audience insights, and refine content strategies for optimal results.
- Generated 10% increase in online engagement on social media platforms.
- Implemented paid print and digital ads for lead generation and brand awareness
- Proficient in graphic design and video editing software, ensuring production of visually appealing and shareable multimedia content.
- Developed SEO understanding through landing page creation
Social Media Coordinator/Content Creator
The Meat Shed
06.2022 - 05.2023
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Cultivated positive atmosphere through digital platforms by interacting with audience engagement.
- Organized, prioritized and managed multiple projects according to dedicated content release schedule.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Created content for websites and online publications.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Collegeiate Graduate Teaching Assistant
Pittsburg State University
01.2022 - 05.2023
- Communicated with faculty in weekly lesson planning meetings on curriculum development and execution for Speech Communication and Strategic Planning pathways.
- Developed workshops for students to understand course content in an applied format for enhance learning in subject areas.
- Planned and delivered lectures and course materials to communicate course content and provide 300 plus students with subject matter knowledge.
- Checked assignments, proctored tests and provided grades according to university standards.
Strategic Planning Consultant
Big Brothers Big Sisters
01.2022 - 05.2022
- Collaborated with team members to create deliverables for Big Brother Big Sisters.
- Planned organizational recruitment events.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Produced detailed and relevant reports for use in making business decisions.
Education
MBA - Human Resources
Pittsburg State University
Pittsburg, KS05.2024
Master of Arts - Communications
Pittsburg State University
Pittsburg, KS05.2023
Bachelor of Science - Strategic Communication, Marketing
Pittsburg State University
Pittsburg, KS12.2021
Skills
- Team Collaboration and Leadership
- Human Resource Management
- Excellent Interpersonal Communication
- Corporate Communications
- NIH certified
- Google Analytics & SEO Practices
- Social Media Marketing
- Adobe Creative Suite & Microsoft Office Suite
- AP Writing Proficient
- Sales and Negotiation
Timeline
Kansas City Restaurant Week Board Member
Missouri Restaurant Association
01.2024 - Current
Director of Marketing & Communications
Missouri Restaurant Association
11.2023 - Current
Social Media Content Creator
Cubework Inc.
06.2023 - Current
Social Media Coordinator/Content Creator
The Meat Shed
06.2022 - 05.2023
Strategic Planning Consultant
Big Brothers Big Sisters
01.2022 - 05.2022
Collegeiate Graduate Teaching Assistant
Pittsburg State University
01.2022 - 05.2023
MBA - Human Resources
Pittsburg State University
Master of Arts - Communications
Pittsburg State University
Bachelor of Science - Strategic Communication, Marketing
Pittsburg State University
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