TRICEY WILKS

Leading creative and communications strategy development and implementation of digital, social media and traditional marketing content for Pinnacle Prevention and it's six nonprofit subsidiaries:

• Devised content calendar and created social media content across multiple platforms resulting in 50% increase in program participation from inception.
• Cultivated productive relationships with major businesses, centralizing printing and media management processes and asset storage while cutting costs.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Directed digital marketing campaigns to identify and recruit best-in-class food systems talent, ensuring diverse applicant pool.

• Freelance Professional with demonstrated expertise in multimedia design, social media,: SEO and web design, photography, videography, B2B & B2C marketing and project management.
• Supervised video production team of up to 10 freelance artists for special events and wedding engagements.
• Designed website layouts, templates and unique branded looks.
• Worked with clients to gather and define requirements, establish scopes and managing project milestones.
• Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
• Created videos for social media, advertising and informational purposes.

• Managed communications, online presence and marketing efforts of AZ Health Zone SNAP-Ed Program in Maricopa County including social media marketing, creative consulting, graphic design, website maintenance, event planning, photography and video production.
• Increased organic influence on Facebook (+1000%), Twitter, Instagram, YouTube, and Pinterest.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed and reported social media and online marketing campaign results.
• Planned and delivered Social Media training series to large and small groups, online and in-person.
• Developed team communications and information for meetings.

• Designed individualized plans and appropriate hair treatments based on conditions, textures and client preference.
• Identified and recruited competent talent.
• Coached and trained employees on new techniques to optimize performance and achieve sales goals.
• Improved skills through professional development and continuing education.

• Assisted management by tracking expenses, purchases and shelf stock.
• Cross-sold and up-sold hair products, maintaining a sales average of 20% per month.
• Coordinated and facilitated employee training to maintain consistency of salon services.

• Performed administrative functions for programs such as developing reports on status and outcomes and managing program files and process documentation for three department programs.
• Key player establishing of local SCORE office, including event planning, community outreach, and customer attraction.
• Responded to inquiries, proposals and projects received from business owners, developers, financing partners and community-based organizations regarding city economic development programs.
• Cultivated impactful social media presence on emerging platforms, offering content relating to organizational objectives.

Academic Honors
2013 PBA Beacon award - honorable mention
2013 PBA Minerva Beauty scholarship
2013 Sally Beauty Supply Scholarship