TRICIA BRODY

• Lead innovative approaches to payers within a unique biotech market to commercialize first to market prognostics in women's health
• Areas of responsibility include value proposition creation, evidence development planning, Health Tech Assessment (HTA) reviews, policy management, optimization and segmentation of payer targets, pull-through messaging, and foundational training to ensure a company-wide understanding of the payer environment
• Established a payer foundation that has determined the need for change at Sera. Both short and long term evidence development plans for the PreTRM Test evolved due to this work
• Lead and implement insights from first ever payer focused primary research program at Sera. The research impacted population economic messaging, brand promotion, and pull through
• Proactively monitor & synthesize syndicated payer market intel including external issues impacting prognostic reimbursement, industry trends, public policy, payer policy and HTA reviews
• Leverage contacts within US Health Technology Assessment (HTA), IDN alliance groups and Medicaid policy leaders to evaluate clinical utility and validity of a new to market proteomic test
• Lead the evolution of the payer value proposition across payer segments, including short-term delivery of in-market payer promotional tactics and long-term influencing of evidence-generation planning and health technology assessments (HTA)
• Optimize operational processes using analytics tools to develop payer targeting strategy and identify payer-specific opportunities while creating a foundational understanding of the competitive access environment.

• Launched first access and reimbursement marketing campaign or NUCALA and BENLYSTA, representing $1.38 billion in biologic sales.
• Consulted with product development team, legal, compliance and training to launch two new product indications enhancing products coverage by payers.
• Analyzed customer feedback and market trends to make informed decisions about payer reimbursement and payer value proposition messaging.
• Managed prior authorization budget allocation and resource utilization to maximize patient access to NUCALA.
• Organized and delivered training sessions for new product content and technological advancements.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products. Including policy coverage and criteria updates to US Pharma Senior Leadership using syndicated payer data.

• Chief of Staff to the Vice President of Contract and Channel Operations, responsible for the identification, communication, and tactical implementation of payer initiatives across the U.S.
• Developed procedures to better monitor budget planning process for the GSK Payer Contracting Team ($22M budget -U.S.).
• Launched staff engagement and cultural programs to cultivate and strengthen team work and open dialogue.
• Developed and maintained relationships with external vendors and suppliers.
• Led a large scale change to the U.S. Pricing Governance process. Introducing new methods, practices, and systems to reduce turnaround time and increase alignment at the senior executive level.
• Implemented updates to the commercial governance process that was sustainable and effective in support of GSK Payer Contracting strategy and RAR spend (rebates & returns) across all U.S. portfolios.
• Provided guidance to ViiV Healthcare and GSK Canada on implementing a similar Pricing Governance process within their markets

• Lead field based workshops to drive appropriate payer pull through messaging using payer analytics and priority planning, This enabled my geographies to achieve short and long term sales revenue objectives.
• Proactively led large-scale project and introduced new systems, first in class payer tools, and business planning processes to achieve challenging pull through objectives. The outcome of this project increased accountability and decreased the amount of time spent on low-value deliverables by 80%.
• Created the foundation for Managed Care intelligence across the organization by creating innovative decision support tools that saved approximately $1M annually in sales force productivity.

• Implemented standardized views of critical data sources that led to an over 90% reduction in the time needed for leadership to assess performance and set strategy to achieve sales goals.
• Monitored weekly sales to write reports for senior leadership and streamline operational processes.
• Prepared and demonstrated third party data features and benefits to allow sales professionals to plan their weekly call routes.

• Contributed to team objectives in fast-paced environment.
• Engaged with marketing teams for CNS, Vaccines, HIV, Diabetes and other therapeutic areas to effectively build rapport and understand needs during a large merger across two campuses.

Minor in Nutrition