Summary
Overview
Work History
Education
Skills
Timeline
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Tricia Lu

North Hollywood,CA

Summary

Goal-oriented manager with distinguished experience in the coffee industry and proven success in managing multiple priorities with a positive attitude. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Diligent in building and retaining accounts by providing support and attentive service.

Overview

9
9
years of professional experience

Work History

West Coast Sales Manager

Spirit Tea
09.2020 - Current
  • Drove sales growth and market leadership in the West Coast by prospecting and closing new accounts, growing our business with existing customers and attending industry specific trade shows and events.
  • Facilitated business by implementing practical networking techniques.
  • Traveled and developed markets in key cities
  • Growing business through multiple channels including but not limited to specialty coffee, hospitality, hotels, and fine dining opportunities.
  • Provided tea tastings, event collaborations, and education and training
  • Managed accounts to retain existing relationships and grow share of business.
  • Provided excellent customer support, addressing concerns promptly and ensuring satisfaction for increased retention rates.
  • Increased sales revenue by developing and implementing effective sales strategies.


Head of SoCal Wholesale Training and Support

Coffee Manufactory
03.2017 - 11.2019
  • Developed and maintained relationships with all SoCal accounts.
  • Trained and Educated baristas throughout the US on dialing in espresso, steaming milk, latte art, drink building, bar flow, and customer service.
  • Maintained quality control for each coffee program, repaired coffee equipment, participated in trade shows/events, supporting wholesale partners, and assisting in build outs.
  • Provided exceptional customer service by promptly addressing inquiries, ensuring a high level of satisfaction among clientele.
  • Collaborated effectively with team members across departments, fostering a cohesive work environment conducive to accomplishing shared objectives.

Barista

Intelligentsia Coffee And Tea
06.2015 - 09.2017
  • Maintained a clean and organized workspace for optimal productivity and safety.
  • Enhanced customer satisfaction by efficiently preparing and serving high-quality beverages.
  • Assisted in inventory management to maintain adequate stock levels and reduce wastage.
  • Managed time effectively to balance both front-of-house tasks and back-of-house responsibilities during busy periods.
  • Supported training efforts for new hires, sharing knowledge of coffee making techniques and customer service standards.
  • Making espresso based beverages, pour overs, tea, and matcha in a fast pace environment while providing excellent customer service.

Education

Santa Monica Community College
Santa Monica
2013

High School Diploma -

Cleveland High School
Reseda, CA
2011

Skills

  • Sales strategy development
  • Rapport and relationship building
  • Client Base Retention
  • Cold-calling
  • Account Management
  • Networking Events
  • Operating Procedures and Policies
  • Client Prospecting
  • Relationship Building
  • Upselling strategies
  • Customer Order Management

Timeline

West Coast Sales Manager

Spirit Tea
09.2020 - Current

Head of SoCal Wholesale Training and Support

Coffee Manufactory
03.2017 - 11.2019

Barista

Intelligentsia Coffee And Tea
06.2015 - 09.2017

Santa Monica Community College

High School Diploma -

Cleveland High School

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Tricia Lu