Dynamic leader with a proven track record at Castle Rock Chrysler Dodge Jeep Ram & Castle Rock Ford. Driving internet sales by optimizing work flows in the CRM to simplify lead management. Excelled in new business development and lead management, achieving a notable increase in internet closing ratios. Known for being self motivated with exceptional listening skills. Driving significant growth by leveraging all marketing tools, online platforms and fostering strong client relationships.
Overview
14
14
years of professional experience
Work History
Internet Director
Castle Rock Chrysler Dodge Jeep Ram & C.R. Ford
10.2020 - Current
Driving internet closing ratio from 6% to 13%-16.2% consistently on a monthly basis.
Produces between 46%-53% of total appointments scheduled within the entire organization each month.
Consistently closes between 44%-56% of total company sales each month.
Optimized CRM systems and managed work flow process to improve follow up, and increase engagement.
Implemented comprehensive training programs for new hires, reducing onboarding time and increasing productivity levels faster.
Conducts a monthly competitor analysis. Identifying strengths and weaknesses from within the organization. Taking appropriate actions needed to stay competitive with inventory options, pricing, advertising and marketing.
Effectively manage multiple online marketing platforms and campaigns for increased brand visibility. Communicating with prospective customers, increasing engagement and appointments.
Increased sales by monitoring internet traffic through online platforms. Strategically managing re-engagement though calls, emails and texts with new campaigns, current offers and weekly discounted vehicles.
BDC Sales Manager
DriveWise
08.2010 - 10.2020
Increased sales revenue by implementing strategic marketing plans and analyzing changing market trends.
Developed strong client relationships for higher customer satisfaction and repeat business.
Streamlined internal processes to improve efficiency with sales department and BDC.
Managed and led our team of 5 sales representatives and 1 BDC representative. Provided ongoing training and performance evaluations.
Organized weekly sales meetings to discuss progress towards goals, address challenges, and share best practices among team members.
Held one on one meetings with staff to identify selling hurdles and discuss solutions.
Managed word flow process, word tracks, operations support and customer engagement strategies. To make sure everyone was implementing similar procedures and communication to our customers.
Education
Business Development
South West Academy of Technology
Tempe, AZ
High School Diploma -
Poudre High School
Fort Collins, CO
06.1990
Skills
New Business Development
Internet Marketing & Sales
Proficient in CRM (VIN & ELeads)
Lead Management & Distribution
New Lead Generation
Marketing New Campaigns
Performance Metrics
Data Analytics
Cost Management
Sales & BDC Pipeline Management
Team Development
Sales Coaching
New Hire Onboarding
Client Retention
Active Listening
Self Motivation
Excellent Communication
Timeline
Internet Director
Castle Rock Chrysler Dodge Jeep Ram & C.R. Ford
10.2020 - Current
BDC Sales Manager
DriveWise
08.2010 - 10.2020
Business Development
South West Academy of Technology
High School Diploma -
Poudre High School
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