Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tricia Sadler

New York,NY

Summary

Strategic Social Media Manager with 5+ years of experience driving engagement, creating compelling content, and building brand presence across platforms. Skilled in influencer marketing, content strategy, and analytics, with a passion for health and fitness. Adept at leveraging insights to develop innovative campaigns that enhance community engagement, foster partnerships, and deliver measurable results. Proficient in managing high-quality, data-driven campaigns aligned with organizational goals.

Overview

6
6
years of professional experience

Work History

Guest Relations Specialist

Tend Dental Studios
New York, NY
07.2024 - Current

- Delivered exceptional first impressions by warmly welcoming and assisting all patients and guests, ensuring a seamless check-in experience.
Managed patient scheduling, registration, and payment processing using Salesforce and Dentrix.
- Maintained a clean, organized, and inviting Welcome Bar area to uphold Tend’s high standards of service and professionalism.
- Collaborated with clinical staff to streamline patient flow, minimizing wait times, and enhancing overall efficiency.
- Responded promptly to patient inquiries regarding appointments, services, and studio offerings, providing tailored solutions.
- Promoted Tend’s memberships, products, and services, contributing to increased patient retention and satisfaction.
- Developed strong interpersonal connections, fostering a welcoming environment that encouraged patient trust and loyalty.

Social Media Influencer & Strategist

Fitness and lifestyle
New York, NY
01.2019 - Current

- Built a personal brand centered around fitness, health, and lifestyle, attracting a loyal and engaged community of followers across platforms such as Instagram, TikTok, and YouTube.
- Produced and published original content including videos, images, and stories, tailored to resonate with a target audience and industry trends.
- Partnered with brands to create authentic sponsored content, driving product awareness and sales, while maintaining audience trust and authenticity.
- Analyzed audience insights and performance metrics to continuously optimize content strategies, and increase engagement and reach.
- Engaged with followers through comments, DMs, and live sessions to cultivate a strong sense of community and brand loyalty.
- Maintained a consistent posting schedule and adapted content to align with evolving platform algorithms and trends.

Social Media Manager

Bronx Community College
Bronx, NY
01.2023 - 05.2024

- Planned, managed, and executed content strategies for Instagram, TikTok, and Facebook, increasing engagement by 55%.

- Developed and maintained a robust content calendar reflecting local and national campaigns.

- Collaborated with cross-functional teams, including PR, Marketing, and Operations, to ensure consistent messaging.

- Managed NYC-based influencer partnerships, resulting in a 20% increase in brand awareness.

- Created and edited high-quality multimedia content using Canva and CapCut, enhancing visual storytelling.

- Analyzed social media metrics weekly leveraging insights to optimize campaigns and align with growth objectives.

Digital Marketing Specialist

SCO Family Services
New York, NY
05.2020 - 11.2021

- Managed day-to-day operations for social media platforms, maintaining consistent engagement rates above industry benchmarks.

- Executed content campaigns that boosted class attendance and membership inquiries by 35%.

- Designed and distributed visually appealing graphics and videos tailored for diverse audiences.

- Used analytics platforms like Sprinklr and Google Analytics to monitor campaign performance.

- Created content for websites, blogs, social media platforms, and online advertising.

- Track competitive performance and share of shelf as comparison metrics and KPIs.

Education

Bachelor of Arts - Business Administration And Management

Monroe University
Bronx, NY
01-2024

Skills

Social Media Platforms: Instagram, TikTok, Facebook, YouTube, Twitter and Snapchat

Content Creation Tools: Canva, CapCut, Final Cut Pro, and Adobe Photoshop

Analytics Tools: Sprinklr, Google Analytics, and Hootsuite

Core Competencies: Social Media Strategy, Influencer Marketing, Campaign Management, Brand Partnerships, Data Analysis

CRM: Salesforce, Slack, Monday, Shopify

Timeline

Guest Relations Specialist

Tend Dental Studios
07.2024 - Current

Social Media Manager

Bronx Community College
01.2023 - 05.2024

Digital Marketing Specialist

SCO Family Services
05.2020 - 11.2021

Social Media Influencer & Strategist

Fitness and lifestyle
01.2019 - Current

Bachelor of Arts - Business Administration And Management

Monroe University
Tricia Sadler