Strategic Social Media Manager with 5+ years of experience driving engagement, creating compelling content, and building brand presence across platforms. Skilled in influencer marketing, content strategy, and analytics, with a passion for health and fitness. Adept at leveraging insights to develop innovative campaigns that enhance community engagement, foster partnerships, and deliver measurable results. Proficient in managing high-quality, data-driven campaigns aligned with organizational goals.
- Delivered exceptional first impressions by warmly welcoming and assisting all patients and guests, ensuring a seamless check-in experience.
Managed patient scheduling, registration, and payment processing using Salesforce and Dentrix.
- Maintained a clean, organized, and inviting Welcome Bar area to uphold Tend’s high standards of service and professionalism.
- Collaborated with clinical staff to streamline patient flow, minimizing wait times, and enhancing overall efficiency.
- Responded promptly to patient inquiries regarding appointments, services, and studio offerings, providing tailored solutions.
- Promoted Tend’s memberships, products, and services, contributing to increased patient retention and satisfaction.
- Developed strong interpersonal connections, fostering a welcoming environment that encouraged patient trust and loyalty.
- Built a personal brand centered around fitness, health, and lifestyle, attracting a loyal and engaged community of followers across platforms such as Instagram, TikTok, and YouTube.
- Produced and published original content including videos, images, and stories, tailored to resonate with a target audience and industry trends.
- Partnered with brands to create authentic sponsored content, driving product awareness and sales, while maintaining audience trust and authenticity.
- Analyzed audience insights and performance metrics to continuously optimize content strategies, and increase engagement and reach.
- Engaged with followers through comments, DMs, and live sessions to cultivate a strong sense of community and brand loyalty.
- Maintained a consistent posting schedule and adapted content to align with evolving platform algorithms and trends.
- Planned, managed, and executed content strategies for Instagram, TikTok, and Facebook, increasing engagement by 55%.
- Developed and maintained a robust content calendar reflecting local and national campaigns.
- Collaborated with cross-functional teams, including PR, Marketing, and Operations, to ensure consistent messaging.
- Managed NYC-based influencer partnerships, resulting in a 20% increase in brand awareness.
- Created and edited high-quality multimedia content using Canva and CapCut, enhancing visual storytelling.
- Analyzed social media metrics weekly leveraging insights to optimize campaigns and align with growth objectives.
- Managed day-to-day operations for social media platforms, maintaining consistent engagement rates above industry benchmarks.
- Executed content campaigns that boosted class attendance and membership inquiries by 35%.
- Designed and distributed visually appealing graphics and videos tailored for diverse audiences.
- Used analytics platforms like Sprinklr and Google Analytics to monitor campaign performance.
- Created content for websites, blogs, social media platforms, and online advertising.
- Track competitive performance and share of shelf as comparison metrics and KPIs.
Social Media Platforms: Instagram, TikTok, Facebook, YouTube, Twitter and Snapchat
Content Creation Tools: Canva, CapCut, Final Cut Pro, and Adobe Photoshop
Analytics Tools: Sprinklr, Google Analytics, and Hootsuite
Core Competencies: Social Media Strategy, Influencer Marketing, Campaign Management, Brand Partnerships, Data Analysis
CRM: Salesforce, Slack, Monday, Shopify