Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic
Trina Chatterjee

Trina Chatterjee

New Brunswick,NJ

Summary

Experienced integrated marketer with a diverse background in content, communication, marketing, production, sales, media, and public relations. Committed to delivering tangible business results for brands and organizations that value innovative, engaging, and integrated marketing communication. Seeking opportunities to leverage expertise and drive measurable growth for forward-thinking companies.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Intern at the Recruitment team of SC & I & IA in PR

Rutgers University
01.2023 - Current
  • Driving enrollment growth for the Rutgers MCM Program, through database and lead generation of more than 150 students resulting in an increase of 60 % in international students and 53 % domestic students
  • Representing the MCM program in “CoMMchella’23 “ & organizing & ideating events like Coffee Meet to foster discussions and engagement with prospective students
  • Developing engaging content using Canva for social media posts and providing personalized guidance to students, enhancing program visibility and support
  • Grading and providing customized guidance to over 300 students

Station Head (Kolkata & East)

Digital Radio (Kolkata) Broadcasting Co.Ltd.
01.2014 - 01.2022
  • Increased & achieved revenue growth of 32% with an overall revenue of 21 crores (3 million approx.), by spearheading advertising sales and events across India
  • Managing Sales for 9 states across Eastern region of India
  • Led and managed a team of more than 80 employees in the Eastern region
  • Developed and executed cross platform marketing strategies that aligned with the business goals, spearheading digital branding, traditional on ground branding and Curated social media content for social media platforms, increasing brand visibility by 45%
  • Led the end to end recruitment process, managed day-to-day administrative operations of the station, ensuring efficient workflow, compliance with company policies, and optimal resource allocation & also facilitated communication between departments, ensuring smooth station operations and fostering a collaborative work environment

Account Director (Branch Head)

Times Television Network
01.2008 - 01.2014
  • Drove revenue of a new launched English News channel: Times Now by securing advertising deals, sponsorships, partnerships, resulting in a growth of 2900 % of revenue growth in the 1st year and more than 100 % growth year on year
  • Played an instrumental role in the launch of a business news channel: ET NOW
  • Market presence, PR efforts, and relationship building alongside of new monetization strategies, including branded content and event based advertising, were some of the avenues of developing and increasing revenues
  • Recruited & hired a high performing team, building a workforce of 8 employees, to achieve the company goals and managed the operational, administrative aspects and ensuring smooth day to day operations

Account Manager

Media Content & Communications Services Pvt. Ltd
01.2005 - 01.2008
  • Successfully developed and nurtured relationships with clients, resulting in the channel's highest revenue shares being attributed to key clients acquired and managed by me
  • Revenue Growth through Strategic Client Acquisition by securing long-term contracts and increasing client investments in the channel's advertising and sponsorship opportunities

Education

Masters - Personnel Management

Pune University

Philosophy

Jadavpur University

Master’s - Communication & Media, Digital Media

Rutgers University
05.2025

Skills

  • Public Relations
  • Media Buying
  • Media Planning
  • Social Media Campaign designing
  • Media Planning & Strategy
  • Excel
  • Salesforce
  • Canva
  • PowerPoint
  • Adobe Suite
  • Adobe Premiere
  • Brand Management
  • Event Management

Accomplishments

Receiver of National Scholarship from Government of India.

Ranked 1st in Philosophy in Bachelors Degree.

Receiver of “ Nari Samman Award” ( Women achievements award).

Best Salesperson awarded by previous companies.

Certification

Salesforce

Languages

English
Full Professional
Hindi
Professional Working
Bengali
Full Professional

Timeline

Intern at the Recruitment team of SC & I & IA in PR

Rutgers University
01.2023 - Current

Station Head (Kolkata & East)

Digital Radio (Kolkata) Broadcasting Co.Ltd.
01.2014 - 01.2022

Account Director (Branch Head)

Times Television Network
01.2008 - 01.2014

Account Manager

Media Content & Communications Services Pvt. Ltd
01.2005 - 01.2008

Masters - Personnel Management

Pune University

Philosophy

Jadavpur University

Master’s - Communication & Media, Digital Media

Rutgers University

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Trina Chatterjee