Trina M. Moser
Delray Beach,FL
Summary
A consistent performer across multiple competitive industries; skilled at leading by example and building teams that boost market share and exceed YoY profitability and revenue goals. Strategic approach to territory management, consultative sales, and relationship building.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Vice President of Sales
BlueTac Security
06.2024 - Current
- Developed and executed sales strategies to drive revenue growth across diverse market segments.
- Analyzed market trends and competitive landscape to inform strategic decision-making and positioning.
- Directed cross-functional initiatives to streamline processes, improving overall operational efficiency in sales functions.
- Implemented data-driven performance metrics to track sales effectiveness and optimize team productivity.
- Spearheaded negotiations with major partners, securing favorable terms that contributed to long-term business success.
- Cultivated relationships with key clients, enhancing customer satisfaction and loyalty through tailored solutions.
National Sales EXECUTIVE
The Facilities Group
02.2024 - 06.2024
- Executed comprehensive market analysis to identify new business opportunities.
- Developed and maintained strong client relationships to drive sales growth.
- Led negotiations with key clients, securing long-term contracts and partnerships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
National Director of Sales
Protos Security
01.2021 - 01.2024
- Manage Southeast Territory. Work with 300 accounts within Territory and team to gain new business.
- Maintain existing accounts year over year. Negotiate and close new key national accounts year over year.
- Increase yearly revenue year over year by 15% or more.
- Work hand in hand with Operations to gain new business and create seamless transition for onboarding new clients.
- FY 2021: Goal of 10,000,000. Exceeded goal for first year by 10%
- FY 2022: Goal of 15,000,000. Exceeded goal for first year by 15%
- FY 2023: Personal Goal of 15,000,000 and team goal of 110,000,000. Exceeded personal goal by 22% and team goal by 28%.
- Developed and implemented strategic initiatives to optimize operational efficiency across multiple regions.
Account Executive
CINTAS FIRST AID & SAFETY
01.2016 - 01.2020
- Tasked with managing a pipeline of Top 200 accounts and collaborating with various departments to increase overall sales for each account.
- FY 2019: Ranked #17 out of 128 overall with $390,000 territory growth (27%).
- FY 2018: Ranked #20 out of 133 overall with $335,000 territory growth (22%).
- FY 2017: Ranked #21 out of 130 overall with $290,000 territory growth (19%).
- Achieved Summit Club distinction for production in all eight quarters of FY 18 and FY19.
- Continuously trained and motivated 28 service people to grow the territory and exceed goals by 28%; boosted performance ranking from #88 in the company to #12 and added another account rep position.
- Maintained customers with no canceled accounts; sent 15 people to Captain's Club for exceptional service.
Account Manager
STAPLES INC.
01.2013 - 01.2016
- Targeted small/medium-sized businesses; delivered sales presentations on copying and printing services. Applied consultative sales techniques to identify client needs and offer customized proposals and pricing.
- Maintained existing accounts and communicate new/changing product options. Implemented sales strategies to help reach and exceed sales, revenue, and profitability goals.
- Achieved >26% increase over budget YoY; three-year President's Club recipient.
- Exceeded goal by 32% within first year; promoted to new location and increased accounts from 150 to 215.
- Hired and managed additional staff to drive store performance from #510 to #2.
General Manager
STAPLES INC.
01.2012 - 01.2013
- Oversaw day-to-day store operations; established a customer-focused and collaborative environment that valued diversity and inclusion.
- Managed and coached a team of managers and associates. Analyzed overall performance metrics and implemented operational strategies to meet store financial and customer satisfaction goals.
- Improved overall ranking from #519 to #3 in the company within one year.
- Led growth that increased P&L budget by >35%.
Education
BA Degree - Business Management
CENTRAL WASHINGTON UNIVERSITY
Ellensburg, WASkills
- Key Account Management
- New Business Development
- Sales Planning
- Team Leadership
- Cold Calling
- Cross-Selling
- Territory management
- Prospecting
- Lead Generation
- Upselling
- Deal closing
Certification
Professional Development: Performance Management, Managing for Peak Performance, Project Management, Business Meeting Skills, Personal Effectiveness, Maintaining Employee Commitment
Previous
Five years as Sales Manager for a provider of business travel, meeting, and expense management solutions., Former Sales Manager for an international distributor of electronic components, circuit board hardware, and fasteners. Managed a three-state territory; trained and managed six sales representatives with zero turnover., Achieved 24% YoY sales increase and 2006 Best Customer Service of the Year Award.
Timeline
Senior Vice President of Sales
BlueTac Security
06.2024 - Current
National Sales EXECUTIVE
The Facilities Group
02.2024 - 06.2024
National Director of Sales
Protos Security
01.2021 - 01.2024
Account Executive
CINTAS FIRST AID & SAFETY
01.2016 - 01.2020
Account Manager
STAPLES INC.
01.2013 - 01.2016
General Manager
STAPLES INC.
01.2012 - 01.2013
BA Degree - Business Management
CENTRAL WASHINGTON UNIVERSITY