Adobe Creative Suite
Trina Ralph
St. Petersburg,FL
Summary
Strategic marketing and communications professional with expertise in developing and executing branding initiatives, digital media campaigns, and community engagement strategies. Skilled in social media management, website content development, and brand alignment to drive engagement and community pride.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Power Design, Inc.
01.2023 - Current
- Developed and managed social media content strategies consistent with brand messaging across Facebook, Twitter, Instagram, and YouTube; tracked campaign performance and adjusted strategies based on metrics
- Created and executed marketing strategies focused on community engagement, brand identity, and digital media initiatives.
- Collaborated with internal departments to align content with brand goals and community engagement initiatives.
- Built Bid-Marketing Presentations in collaboration with sales teams to create brand awareness and persuade customer deals.
- Tracked and analyzed social media metrics and website traffic to refine outreach strategies.
- Developed and implemented onboarding processes, offering one-on-one coaching to new team members on workflow nuances and operational tips, boosting team efficiency.
Marketing Coordinator
D.R. Horton
12.2021 - 10.2022
- Designed and implemented targeted social media content and advertising campaigns, enhancing brand awareness and community connection.
- Oversaw website and social media content management to ensure alignment with brand standards and strategic communication goals."
- Coordinated with design teams to produce visually engaging materials consistent with brand guidelines.
Public Relations Intern
B2 Communications
12.2020 - 04.2021
- Prepared social media posts and videos with eye for viral content strategies.
- Assisted in developing media strategies and campaigns for client needs.
- Researched and wrote articles for company website.
- Responded to media inquiries, monitored media coverage and created press reports.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Maintained and updated media contact lists and databases for ease of access.
Education
Bachelor of Arts - Communications And Digital Marketing
University of South Florida
Tampa, FL12-2021
Skills
- Branding
- Customer research
- Social Media Management
- Strategic Planning
Skills:
- Campaign Development
- Copywriting
- Search Engine Optimization
- Customer Presentations
Software
HubSpot
Sprout Social
Word Press
Neuron
Timeline
Marketing Specialist
Power Design, Inc.
01.2023 - Current
Marketing Coordinator
D.R. Horton
12.2021 - 10.2022
Public Relations Intern
B2 Communications
12.2020 - 04.2021
Bachelor of Arts - Communications And Digital Marketing
University of South Florida
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