Summary
Overview
Work History
Education
Skills
Timeline
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Trinity Willard

Los Angeles,CA

Summary

nnovative Social Media Manager with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.

Overview

9
9
years of professional experience

Work History

Social Media Manager & Barista

Obet & Del's Coffee
Los Angeles, CA
01.2021 - Current
  • Provide friendly & efficient customer service in a high-volume café, serving 100+ customers daily.
  • Maintain clean, organized workstations & consistently uphold brand quality & presentation standards.
  • Collaborate with team members to ensure smooth operations during peak hours.
  • Demonstrate professionalism & reliability while balancing customer needs & time-sensitive tasks.
  • Monitored customer comments on various social media channels and responded in a timely manner.
  • Assisted in developing strategies for increasing followership and engagement rates.
  • Designed promotional materials using graphic design software applications.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Provided training and guidance to team members on best practices for utilizing social media tools.

Talent Manager

Dime Agency
10.2023 - 04.2025
  • Managed onboarding for new talent & streamlined communication between clients, brand partners, & internal teams.
  • Oversaw scheduling, project timelines, & status updates using Asana and Slack.
  • Created branded decks, pitch materials, and visual assets using Canva to support campaign strategies.t campaign strategies.
  • Maintained organized digital filing systems, and ensured timely contract processing.
  • Managed multiple projects simultaneously within tight deadlines.
  • Managed client calendars including interviews, meetings, auditions, rehearsals and travel arrangements.
  • Identified potential clients through networking events, referrals, scouting activities, and cold calls.
  • Handled day to day management for Choyce Brown (1.3M Followers Across Socials), Shareef O'Neal (4.3M Followers Across Socials) and India Love (6M Followers Across Socials)
  • Built relationships with external vendors such as photographers, videographers who assisted in creating campaign assets.
  • Organized events featuring top-tier influencers to promote products and services or generate buzz around a launch.
  • Created content strategies that aligned with the brand's overall messaging and goals.
  • Coordinated logistics for photoshoots or other promotional activities involving multiple parties.
  • Drafted contracts between clients and employers outlining terms of engagements such as salary requirements or performance expectations.
  • Prepared reports summarizing the progress achieved by each client over a given period of time.
  • Maintained records of all client interactions including emails sent and received, phone conversations held.
  • Monitored media coverage of clients' work and assisted in developing publicity strategies for upcoming projects.
  • Negotiated contracts for talent representation in film, television, radio, and commercial projects.
  • Assisted in evaluating potential partnerships between the company and prominent social media personalities.

Freelance Social Media Manager

Self-employed
06.2021 - 03.2025
  • Managed & executed social media strategies for multiple clients across industries including lifestyle, wellness, & small business.
  • Created engaging content calendars, visual assets, & copy tailored to each brand's tone & target audience.
  • Grew audience engagement and follower count through platform-specific strategies, trend analysis, and performance tracking.
  • Handled all aspects of client communication, project management, and deliverables with professionalism and flexibility.
  • Reviewed analytics data regularly to identify areas of improvement in our campaigns.
  • Simultaneously worked on 3 different client accounts, spanning beauty, culture, and politics.
  • Identified potential opportunities for collaborations between the company and other organizations.
  • Recommended changes in processes or procedures based on feedback from customers or colleagues.
  • Managed the daily operations of all assigned social media accounts.
  • Developed and implemented successful social media campaigns to support company objectives.

Executive Assistant / Receptionist

UCLA - African American Studies Department
Los Angeles, CA
01.2017 - 12.2019
  • Operated as the front-facing liaison for students, faculty, & visitors, managing front desk operations and inquiries.
  • Scheduled meetings, coordinated department events, & maintained calendars using Google Suite & Outlook.
  • Supported faculty with document preparation, travel arrangements, & budget tracking.
  • Maintained confidentiality while managing student records & departmental communications.

Education

Bachelor of Arts - Public Affairs & African American Studies

University of California, Los Angeles (UCLA)
Los Angeles, CA

Skills

  • Microsoft Office
  • Google Suite
  • Asana
  • Slack
  • Canva
  • Adobe Suite
  • Event Coordination
  • Written & Verbal Communication
  • Organization and time management
  • Social media strategy
  • Analytics tracking
  • Content creation
  • Graphic design
  • Campaign management
  • Brand development
  • Event coordination
  • Relationship building
  • Trend analysis
  • Project management
  • Public relations

Timeline

Talent Manager

Dime Agency
10.2023 - 04.2025

Freelance Social Media Manager

Self-employed
06.2021 - 03.2025

Social Media Manager & Barista

Obet & Del's Coffee
01.2021 - Current

Executive Assistant / Receptionist

UCLA - African American Studies Department
01.2017 - 12.2019

Bachelor of Arts - Public Affairs & African American Studies

University of California, Los Angeles (UCLA)

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Trinity Willard