Tripp Barry
Chicago,IL
Summary
Strategic brand storyteller with experience leading teams and developing strategies from concept to execution to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
14
14
years of professional experience
Work History
ASSOCIATE CREATIVE DIRECTOR
IMM
01.2021 - 08.2023
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Crafted innovative creative strategies to raise brand awareness and engagement for clients.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Mentored and trained junior creatives to help enhance skills and capabilities.
SENIOR COPYWRITER/CONTENT SPECIALIST
ES99
01.2019 - 01.2021
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Collaborated with UX/UI team to optimize content for landing pages and websites.
- Implemented strategies and tactics to grow followers on social media channels.
Copywriter
Fusion92
01.2018 - 01.2019
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Presented clients with unique copy options based on overall marketing objectives.
- Developed and pitched story ideas to clients.
- Customized brand messaging to reach and capture target audience interest and drive engagement.
COPYWRITER
Freelance
01.2010 - 01.2016
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Produced original, creative content for promotional advertisements and marketing materials.
- Formatted copy to align with project-specific guidelines.
Education
Post-Grad Certification - Creative Copywriting
Chicago Portfolio School
Chicago, IL2017
Bachelor of Arts - Creative Writing
Miami University
Oxford2007
Skills
- Creative Direction
- Creative Strategies
- Team Development
- Storyboard Creation
- Campaign Development
- Creative Team Leadership
- Brand Messaging
- Concept Pitching
- Creative Messaging
- Manage Client Relationships
- Creative Vision Development
- Marketing Expertise
Timeline
ASSOCIATE CREATIVE DIRECTOR
IMM
01.2021 - 08.2023
SENIOR COPYWRITER/CONTENT SPECIALIST
ES99
01.2019 - 01.2021
Copywriter
Fusion92
01.2018 - 01.2019
COPYWRITER
Freelance
01.2010 - 01.2016
Post-Grad Certification - Creative Copywriting
Chicago Portfolio School
Bachelor of Arts - Creative Writing
Miami University
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