Trish Brosman

Responsible for building and managing new revenue stream pipeline, the first of its kind in industry, managing a new team and developing training program. Developed contracts and negotiations, and executed strategic initiatives to support new growth across company at national level to pose company for future acquisition.

Select Achievements:

· Creation of New Revenue Stream at National Level: Established and drove a new revenue stream for Wedgewood Pharmacy through new regulatory changes opening to sell into local 503a Pharmacies.

· Generation of Business Strategy: Responsible for generating business strategy, research and strategy to managing a new pipeline, marketing needs at national level, contracts and negotiations, and after sales support, and expanding existing relationships with both clients and organizations.

· Increased Brand Recognition in New Industry Space: Collaboration with both internal and external executive leadership members as well as nationally recognized organizations for growth support and brand recognition in new field. Built partnerships and strategic alliances to elevate new revenue stream at national level with brand recognition.

· Regulatory Impact Management: Managed ever changing legal developments with their potential impact at national level while keeping clear communication of changes and challenges across the team.

· Competitive Analysis: Data analysis and market research with actions plans to convert opportunities and proposals.

· Team Leadership: Managed team of 5, developing entry level staff into valuable salespeople and company assets.

· Revenue Growth and Team Performance: Achieved an average of 19% over goal month over month revenue growth in first 6 months, capitalizing by signing multi-site location contracts, corporate groups and GPO's.

Orchestrated comprehensive post-merger integration by successfully unifying three fierce competitors under the Wedgewood brand, seamlessly transforming rival teams into a single high-performing, and collaborative unit. Built the equine sales division from the ground up strategically recruiting, aligning and empowering a diverse team of 19 geographically dispersed professionals, including customer service representatives account managers and territory sales specialists.

Select Achievements:

• Revenue Growth and Team Performance: Drove team to achieve 100% or more of sales goals post merger, contributing to $35M across three legacy brands.
• Strategic Product Integration: Oversaw the consolidation of formulas from three pharmacies, collaborating on pricing and marketing strategies to streamline offerings and deliver consistent value to clients.
• Client-Centric Approach: Launched client initiatives like quarterly newsletters targeting al three unique audiences reaching a decades worth of purchasers with content on new formulations and industry updates.
• Innovative Talents Development: Designed and implemented a New Grad Program to engage veterinary students, fostering early brand recognition through newsletters, continuing education programs and peer networking.
• Training and Mentorship Initializes: Conducted monthly formal training sessions for all direct reports, introduced a work buddy program to onboard new team members, and strengthened team cohesion and skill development
• Digital Brand Strategy: Spearheaded the creation of digital marketing platforms for LinkedIn, Instagram and Facebook, driving increased client engagement and brand recognition across the equine veterinary community.

Recruited by the companies Founder to build and scale a high-performance sales team for a cutting-edge SaaS platform that maximized a veterinarians revenue stream while supporting Pharmaceutical Sales. Successfully drove rapid market adoption, expanded customer base, and positioned the company for acquisition by Wedgewood Pharmacy, the U.S. leader in animal compounding. Played a pivotal role in aligning the sales strategies with company goals, accelerated growth and valuation.

Select Achievements:

• Unified a Competitive Team: Successfully merged teams across two pharmacies (Lexington, KY and Bakersfield, CA) into a cohesive, high-performing unit, fostering a culture of collaboration and achieving zero regrettable turnover during growth.
• Drove Significant Revenue Growth: Led the creation of an outside territory management team, achieving over $3M in incremental revenue growth in the first year, while scaling the sales team from 3 to 10 plus.
• Achieved Remarkable Team Success: Guided all territory managers to exceed 100% of there annual revenue goals ($6-$9M total) and onboarded new customer service representatives who reached 90% of their goals.
• Developed Growth-Driven Strategies: Designed and implemented a sales training program that elevated team performance and expansion, enabling seamless scaling and consistent 25% annual growth.
• Pioneered CRM Adoption: Spearheaded the transition from spreadsheets to SalesForce CRM, improving account visibility, streamlining client communication, and significantly improving the customer experience.
• Promoted Internal Talent: Created structured career development program, promoting four team members, including launching a concierge service program for top tiered clients generating six-figure annual revenue.
• Navigated Merger Complexity: Leveraged expertise from six prior mergers to prepare the company for acquisition, ensuring transparency and open communication to maintain team stability and morale during periods of uncertainty.

Managed and strengthened relationships with veterinary clinics, referral partners and vendors to drive patient referrals to NVA Compassion-First facilities, ensuring exceptional collaboration and long term growth. Developed and executed strategic initiatives to grow referral pipelines, align efforts with organizational goals and maximizing outreach opportunities. Organized impactful educational events, workshops, and seminars to strengthen relationships, showcase expertise, and elevate the brands reputation.

Select Achievements:

• Increased Revenue Growth by 17%: Executed innovative engagement strategies and strengthened partnerships with referring veterinarians, contributing to a record 45% hospital growth.
• Orchestrated High-Impact CE Events: Directed a 50+ RACE-approved CE events annually, national and international engagement, including flagship symposiums with 250+attendees and virtual events engaging 10k+ participants in 2020 and 14k+in 2021.
• Maximized Event ROI with Zero Net Spend: Raised 250k+ through sponsorships from pharmaceutical companies and vendors, enabling free access for attendees with maintaining a robust financial stewardship.
• Expanded Board-Certified Staff: Strategically grew the hospital's medical team by adding four Board=Certified veterinarians, leveraging referral growth initiatives with CE event visibility, gaining national level recognition.
• Pioneered Digital Veterinary Education: Co-led the creation and development of an online CE portal during CPVID-19, expanding from a local Texas audience to an international platform with over 14k+ attendees in 2021.
• Fostered Collaboration and Confidence: Enhanced team morale amount 20+ veterinarians by showcasing their expertise at CE events, boosting operational efficiency and fostering a culture of recognition.

Established a strong market presence by increasing brand awareness and educating veterinarians on innovative treatment options, driving widespread adoption of compounded medication. Led East Coast accounts and managed a team of Inside Sales Representatives, building and nurturing client relationships to ensure exceptional service delivery and tailored solutions. Developed and executed strategic initiatives to expand market share and drive sustainable growth in a competitive industry.

Select Achievements:

• Drove Consistent Revenue Growth: Achieved 9% YoY growth across the east coast territory (Maine to Virginia), consistently surpassing $5-6M annual sales quotas and exceeding targets in all but two quarters of tenure.
• Expanded Product Portfolio: Introduced 50+ new skus based on client feedback, generating new revenue streams, enhancing customer satisfaction and patient compliance, and fostering stronger client relationships.
• Identified Market Opportunities: led market forecasting and trend analysis to uncover growth potential, resulting in strategic initiatives and an average annual growth rate of 9.4%.
• Strengthened brand Leadership: Represented the company at national industry events and partner meetings, positioning the brand as a trusted leader in the equine compounding space.
• Developed Client Safety Solutions: Created a new identifier for mediation to solve for possible dangerous outcomes if medication given incorrectly. This increased brands reputation amongst clients at a national level as an industry first and increased brands trustworthiness.