Trish Lorino

As the Head of Marketing for Seagate Development Group, I spearhead comprehensive B2C digital and traditional marketing strategies that include SEO, PPC, social media, print, broadcast, CTV, referral marketing, account-based B2C marketing, and email marketing, all tailored to attract and engage a high-net-worth clientele and commercial construction clients.

Key Achievements

• Focus on content creation involves developing high-quality, visually appealing materials that resonate with our luxury brand, from in-depth articles to visually striking social media posts and email campaigns. Efforts resulted in a 1,200% increase in social engagement, a561% increase in organic and social web traffic, email CTR increase of 5%
• Collaboration with company leaders is integral to my role, as I work closely with executives across Seagate Residential, Seagate Commercial Construction, Earth Tech Enterprises, Property Management, and Theory Design to align marketing efforts with broader business objectives
• Implemented a company-wide initiative to use data-driven strategy to ensure that our marketing strategies are not only creative but also measurable, allowing for constant optimization to maximize ROI
• Company lead project manager for the implementation, training and management of HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, and Content Hub

As the Assistant VP of Marketing & Web for our growing university, my role encompassed comprehensive marketing leadership to a team of 12, overseeing marketing efforts for the university's various colleges and the Division 1 athletics program (15 D1 teams). My core responsibilities revolve around enhancing the university's brand reputation, driving awareness, increasing enrollment, and fostering engagement with diverse stakeholders, including the University's Cabinet, college Deans, program leads, and departmental managers, as well as local corporate partners.

Key Achievements

• Developed integrated campaigns to increase athletics ticket sales by 25% YOY, increase attendance by 32%, and to enhance student engagement
• Developed a continuous improvement program for the University's 15K page website that has resulted in an 88% reduction in broken links, 33% increase in organic search traffic, and a 17% increase YOY in application for admission submissions
• Achieved measurable success in collaborating with Student Success and Enrollment Management division by creating full-funnel campaigns aimed at diverse audiences, including undergrad, grad-level, non-traditional learners, and professionals seeking upskilling micro credentials
• As part of an innovative cross-departmental team, we have launched impactful projects and initiatives that have positively influenced student enrollment numbers and overall marketing effectiveness
• Created and manage an on-campus mar comm agency to serve the colleges, programs, faculty, and academic departments requiring marketing, PR, and creative support
• Initiated the establishment of the University's first-ever Web Governance team, Web Advisory Team, and governance policies
• Management of a $1M+ budget, and associated campaign ideation, execution, measurement and modification for FGCU's Student Success, College of Business, College of Ed, College of Arts & Sciences, Engineering, Entrepreneurship, The Water School, and overall annual Comprehensive Campaign, geared to driving awareness and donor engagement
• Selected to be a member of the President's office committee for crisis communications management.

Served as a marketing, ecommerce and PR consultant for the 5th largest private aviation company as they prepared for their SEC filing.

As a marketing consultant, I developed an integrated strategy tailored to drive brand awareness, generate client leads (for JetClub and fractional sales), optimize paid search and social campaigns, and develop client retention strategies to be launched cross-departmentally

• This multifaceted approach began with a thorough analysis of FlyExclusive's current digital presence and market positioning
• Based on these insights, I crafted a cohesive strategy that leveraged various digital channels synergistically
• Implemented tactical support across key areas, including content marketing to boost brand visibility, lead generation through targeted landing pages and email campaigns, data-driven optimization of PPC and social media advertising, and streamlining of the ecommerce user experience to improve conversion rates
• Throughout the process, I utilized analytics to measure performance and iteratively refine tactics, ensuring continuous improvement and ROI for the client.

• Opened and operated a 15-employee personal services and retail business, which I sold at a profit.
• Determined business plan, mission statement, and vision.

As the trusted leader of a dynamic cross-functional team, I drove revenue growth, increased passenger loads, improved customer experiences, and elevated the corporate brand for the largest independent regional airline in the US. My role encompassed budget management, hands-on tactical and strategic marketing, and brand development for 44 cities spanning the Northeast, Midwest, Montana, Caribbean, and Micronesia.

Key Achievements

• Achieved an unprecedented 31% increase in load factors (passenger enplanements) across all regions within one year of employment
• Crafted region-specific campaigns for both legacy and new markets in the US, USVI, BVI, and British West Indies, serving as the primary marketing lead for the launch of 18 new cities from 2010 to 2020
• Built and managed an in-house marketing communications agency and corporate marketing network
• Led the company's e-commerce projects, including two passenger service system implementations and the launch of an electronic loyalty and travel subscription service
• Oversaw, maintained, and drove development of the company's e-commerce channels, particularly the main website, which experienced remarkable growth from 11,000 to over 125,000 monthly visitors, contributing to 65% of total revenue generation
• Served as the lead for partner marketing initiatives and co-op mar comm ventures, collaborating with prominent entities such as JetBlue Airways, United Airlines, Spirit Airlines, W Hotels, the Four Seasons Resorts, The White Elephant (Nantucket), and Harbor View Hotel (Martha's Vineyard).

As an executive team member in a diverse hospitality organization, I reported directly to the Chairman and the GM/President. My role encompassed strategic and tactical marketing, public relations management, revenue optimization for perishable resources, and overseeing direct and indirect web bookings through proprietary and third-party online travel agencies. I was responsible for marketing plan development, media negotiations, competitive analysis, market research, social media strategies, SEO efforts, SEM, PPC campaigns, and loyalty marketing.

Key Achievements

• Increased direct web bookings by 42% through SEM, SEO, PPC, email marketing, and online promotions, reducing reliance on third-party sites, while consistently boosting monthly web traffic and doubling opt-in subscribers to proprietary email lists
• Provided executive leadership to The Colony's top-ranked tennis department, recognized as the 'Top US Tennis Resort' (2004) and 'The Top Family Tennis Resort' (2006) by Tennis magazine
• Managed a successful customer relationship management/loyalty program, contributing to an impressive 67% repeat guest rate
• Innovatively developed marketing collateral and PR projects in-house, resulting in substantial cost savings by reducing reliance on contractors (annual savings of $50,000 - $75,000).