Trish Thompson
Atlanta,GA - Georgia
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
Demand Generation Manager
CloudRadial
12.2022 - 03.2024
- Increased lead generation by 40% developing and executing targeted marketing campaigns.
- Evaluated emerging technologies and tools for potential integration into the overall demand generation strategy, staying ahead of industry trends.
- Increased social media engagement by 30%.
- Developed personalized outreach tactics that resonated with target audience segments.
- Managed relationships with external vendors/partners to support demand generation activities efficiently within budget constraints.
- Coordinated trade shows and events that showcased the company's offerings while capturing valuable prospect information for follow-up marketing efforts.
Community and Events Manager
GradientMSP
03.2022 - 11.2022
- Managed administrative logistics of events planning, event booking, and event promotions.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management, reducing the budget by 20%.
- Maximized revenue opportunities through strategic sponsorship partnerships that aligned with client objectives, increasing ROI by 10%.
- Continuously improved event processes based on post-event evaluations from both clients and participants.
Demand Generation Manager
Kaseya, Inc/RapidFire Tools
06.2014 - 03.2022
- Increased lead generation by developing and executing targeted marketing campaigns.
- Developed personalized outreach tactics that resonated with target audience segments, reducing churn by 15%.
- Managed relationships with external vendors/partners to support demand generation activities efficiently within budget constraints.
- Coordinated trade shows and events that showcased the company''s offerings while capturing valuable prospect information for follow-up marketing efforts.
- Fostered strong collaboration between sales and marketing departments, aligning goals and strategies for demand generation success.
- Collaborated with cross-functional teams to ensure consistent messaging and alignment of goals across all marketing initiatives.
- Evaluated and recommended new vendors and campaign opportunities.
- Managed pre and post migration tasks as RapidFire Tools was integrated into Kaseya, Inc. systems.
Skills
- CRM Management-Salesforce
- Campaign Management-Marketo/Hubspot
- Digital Content Management
- Landing Page Design
- Customer Segmentation
- Paid Search Campaigns
- Teamwork and Collaboration
- Excellent Communication
- Organizational Skills
- MS Office Suite
- Digital Marketing
- Social Media Marketing
- Project Management-Asana / Click-up/ mondaycom
- Lead Generation Campaigns
Timeline
Demand Generation Manager
CloudRadial
12.2022 - 03.2024
Community and Events Manager
GradientMSP
03.2022 - 11.2022
Demand Generation Manager
Kaseya, Inc/RapidFire Tools
06.2014 - 03.2022
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