TRISH TRAHAN
Madisonville,Louisiana
Summary
Experienced sales manager with a proven track record of exceeding revenue goals, building key client relationships, and enhancing customer satisfaction. Skilled in communication, creative business development, organization, self-motivation, and goal achievement.
Overview
22
22
years of professional experience
Work History
Account Executive
SOCIAL Northshore Magazine
Covington, Louisiana
01.2023 - Current
- Studied and researched competitive landscape and emerging technologies to position brand in marketplace.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Maintained updated knowledge of changing industry, standards and trends related to accounts.
- Managed accounts by providing ongoing technical support after the sale was completed.
Account Executive
Inside New Orleans Magazine
New Orleans, Louisiana
04.2021 - 12.2022
- Marketing Assistant to Publisher responsible for production of marketing materials and literature, such as web content, brochures, and press releases. Organized events, developed social media strategies and content creation for social media platforms.
- Managed sales pipeline for advertising clients
Marketing Director
The Windsor Senior Living Community
Mandeville, Louisiana
12.2019 - 07.2020
- Establish, develop and maintain relationships within the local community to drive referral business and support new business development in an established Independent and Assisted Living community
- In developing these relationships, a specific emphasis placed in working closely with Skilled Nursing Facilities, Acute Rehabilitation Hospitals, Geriatric Psychiatrists, Behavioral Health Hospitals, Home Health and Hospice Agencies, Neurologists, Cardiologists, and other Senior related physicians and businesses to support referrals and generate new residents
- Support Senior community outreach groups, develop creative strategies to meet and exceed business revenue goals and increase overall census
- Create, manage, and serve as a key point of contact within the community and represent the organization at all functions, internal and external, promoting the company at all times
- Serve as a Leader within the organization promoting all divisions of the company and acting as an advocate to support all of our residents and their family members
- Ensure the entire turnkey process of apartment touring, selection, paperwork, and move-in process for the new residents is positive and seamless for the resident and their family
- Coordinate all medical assessments details with Key department heads
- Initiate welcoming committee comprised of existing residents and Key department heads for new residents to integrate them quickly into the community and acclimate them to life at their new home
- Oversee and develop all Public Relations, Marketing Design/Collateral and Advertising
- Manage monthly marketing budget and submit weekly census/pipeline reports to Executive Director.
Community Relations Director
Avanti Senior Living
Covington, Louisiana
05.2019 - 11.2019
- Serve as the primary External/Outside Sales Manager for local state-of-the-art Independent and Assisted Living and Memory Care
- Establish, develop and maintain relationships within the local community to drive referral business and support new business development
- Interact daily with key individuals within Senior Physician’s networks, Skilled Nursing Facilities, Geriatric Psychiatrists, Behavioral Health Hospitals, Senior support groups, and other sources that can act as ongoing referral sources for new prospective residents
- Maintain the highest standards in quality customer service and compliance with State and Federal regulations and guidelines
- Meet and exceed growth and development targets and actively establish and maintain market allegiance throughout the regional area
- Develop and employ creative marketing strategies as well as develop Internal events to host at the Community to engage outside professionals and welcome them into the community
- Manage all Marketing expenses responsibly and submit required reports weekly and monthly
- Support goal to increase census and work closely with the Family and Resident Advocate (Inside Sales) to bring in referrals for he/she to establish as new residents
- Oversee and develop all Public Relations, Marketing Design/Collateral and Advertising
- Manage monthly marketing budget and submit weekly census/pipeline reports to Executive Director.
Marketing and Public Relations Director
All American Medical
Covington, Louisiana
11.2014 - 05.2019
- Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program for a Louisiana-based healthcare organization
- Enhance the company’s image and position within the marketplace and the general public
- Represent the company in all public affairs, networking, and media relations
- Drive new business development through community networking and relationship building
- Active member of the St
- Tammany Chamber of Commerce and a member of the leadership team with the BNI Referral Express chapter
- Oversee editorial design, production and distribution of all company marketing materials and publications
- Coordinate the appearance of all company print and electronic materials
- Create content for press releases, keynote presentations, company newsletters, email campaigns, social media and blog postings
- Act as a physician liaison to develop relationships with local physicians and personal injury attorneys
- Facilitate beneficial referring practices for the health care companies, attorneys and the patients
- Plan an annual strategic special events calendar
- Manage the annual advertising and promotional budget for all internal and external marketing expenses
- Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis
- Develop and implement Corporate Wellness programs for local businesses (Health Fairs, Lunch & Learns, Lectures, Wellness Days.)
Key Account Sales Manager
Rymax Marketing Services
Pine Brook, New Jersey
01.2011 - 05.2013
- Charged with managing the company’s key reseller accounts
- In 2012 achieved a new high goal of $17M in revenue through continued development of existing relationships with key accounts while developing profitable new business accounts
- Continued proven success in prospecting, managing pipeline, moving opportunities through the sales cycle from client consultation to closing, and overseeing internal support staff to ensure timely project completion
- Created full-scale turnkey fulfillment incentive solutions for existing and new accounts utilizing company technology to pioneer new sales opportunities for end user clients such as Citibank, Bayer, SAGE, Coca Cola, Chase, Food Network, and HBO.
Southeast Territory Sales Manager
Rymax Marketing Services
Pine Brook, New Jersey
01.2007 - 12.2010
- Built and managed a new territory on the East Coast, spanning 16 states from Southern New Jersey to Louisiana, selling popular consumer merchandise within the premium incentive industry to the reseller base (Premium Incentive, Ad Specialty, Special Markets companies)
- Effectively represented and sold 36 consumer product brands on a National level, as well as merchandise as a distributor from a combined total of 250 luxury product lines
- Attended monthly training sessions, self-paced web tutorials, and annual trade shows to stay abreast of ever-changing industry trends
- Through value-focused relationship building, increased low revenue accounts averaging $5K in annual revenue to $250K-$1M annual revenue over 12-18 months
- Built and sustained new profitable business relationships that each contributed an average of $200-$500K revenue impact in 6 months
- Consistently surpassed sales goals.
National Sales Representative
Mignon Faget
New Orleans, Louisiana
09.2005 - 12.2006
- Built National account base representing New Orleans native and popular local designer Mignon Faget’s unique jewelry designs to wholesale account base, including specialty boutiques and luxury department stores (e.g
- Bergdorf Goodman, NYC)
- Attended National jewelry trade shows (e.g
- JCK Las Vegas) for brand promotion and new account prospecting
- Aggressively promoted the company and managed pipeline of new customers, creating brand awareness and market position
- Hosted wholesale account client trunk shows to showcase latest jewelry collections and drive revenue growth
- Participated in all marketing efforts to promote trunk shows.
Bridal Fashion Consultant
Rizik Brothers, Inc.
Washington, DC
07.2002 - 08.2005
- Recognized as top sales consultant in a well-established Washington, D.C
- High-end specialty boutique and bridal salon
- Increased departmental sales revenue by 300% during tenure.
Assistant Merchandise Buyer
Rizik Brothers, Inc.
Washington, DC
- Researched wedding industry trends and attended New York Bridal Market bi-annually to view latest designer collections and search for new vendors
- Assisted Buyer in all aspects of vendor management in selecting merchandise for stock and processed all wholesale purchase orders.
Advertising Manager
Rizik Brothers, Inc.
Washington, DC
- Acted as liaison with local advertising agency in the creation, editing, and final approval of print and media marketing campaigns.
Education
Bachelor of Science - Fashion Merchandising
Fordham University
New York, NY05.2002
Skills
- Territory Management
- Account Servicing
- Business Development
- Customer Service
- Lead Generation
- Account planning
- Customer Relationship Management
- Data Analysis
- Progress Reporting
- Contract Negotiation
- Account Management
References
Additional references available upon request
Affiliations
- Cystic Fibrosis Foundation Northshore's Finest 2017
- Running
- HIIT
- Les Mills Body Pump
- Cooking
- Gardening
- Interior Design
- Reading
Timeline
Account Executive
SOCIAL Northshore Magazine
01.2023 - Current
Account Executive
Inside New Orleans Magazine
04.2021 - 12.2022
Marketing Director
The Windsor Senior Living Community
12.2019 - 07.2020
Community Relations Director
Avanti Senior Living
05.2019 - 11.2019
Marketing and Public Relations Director
All American Medical
11.2014 - 05.2019
Key Account Sales Manager
Rymax Marketing Services
01.2011 - 05.2013
Southeast Territory Sales Manager
Rymax Marketing Services
01.2007 - 12.2010
National Sales Representative
Mignon Faget
09.2005 - 12.2006
Bridal Fashion Consultant
Rizik Brothers, Inc.
07.2002 - 08.2005
Assistant Merchandise Buyer
Rizik Brothers, Inc.
Advertising Manager
Rizik Brothers, Inc.
Bachelor of Science - Fashion Merchandising
Fordham University
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