Summary
Overview
Work History
Education
Skills
Technical And Industry Knowledge
Accomplishments
Affiliations
Timeline
27
Trisha Gouveia

Trisha Gouveia

Morgan Hill,CA

Summary

A strategic and results-driven marketing and events executive with deep expertise in B2B technology, AI-driven audience engagement, field marketing and enterprise event strategy. Specializes in developing and executing high-impact marketing programs and world-class events that drive revenue, audience acquisition, and thought leadership. With a proven track record of leading cross-functional teams, optimizing sponsorship strategies, and delivering hybrid and in-person experiences, Consistently elevates brand presence and enhances customer engagement for top enterprise technology companies. Committed to making meaningful contributions and advancing organizational goals.

Overview

29
29
years of professional experience

Work History

Fractional CMO via MarCom & Events

SellBigger
01.2024 - Current
  • Design and execute B2B event marketing campaigns to drive engagement that converts to meetings and sales.
  • Enhanced customer engagement through the creation of interactive content and social media management.
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.
  • Optimized digital presence, enhancing website design and improving search engine rankings.

CEO & Principal Consultant

MarCom & Events
08.2016 - Current
  • Consult with B2B tech companies on integrated marketing, event strategy, sponsorship growth, and audience engagement
  • Develop and execute multi-touch marketing campaigns for thought leadership and demand generation and audience acquisition
  • Lead teams in event production, marketing execution, and cross-functional collaboration
  • Achieved company growth by implementing strategic plans and streamlining operations.

Head of Corporate and Digital Events

RingCentral
10.2024 - 02.2025
  • Lead corporate and digital event strategy, aligning executive engagement with pipeline growth objectives.
  • Developed and executed event experiences tailored for UCaaS and CCaaS solutions.
  • Launched new event series and optimize hybrid formats for maximum audience reach and ROI.
  • Directed event logistics, content strategy, and post-event analytics to drive continuous improvements.
  • Worked effectively in fast-paced environments.
  • Proven ability to learn quickly and adapt to new situations.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

VP of North America Field Marketing & Events

Five9, Inc.
10.2017 - 07.2024
  • Led a high-performing team to execute complex integrated campaigns, events, maintaining best-in-class operational excellence
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

Head of Events via MarCom & Events

Five9, Inc.
12.2016 - 10.2017
  • Spearheaded transformation of Five9's event strategy and execution framework.
  • Developed event roadmaps that aligned with corporate brand positioning and business goals.
  • Implemented data-driven audience engagement strategies to optimize event ROI.
  • Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.

Vice President Marketing & Principal Consultant

Crawford Group
02.2003 - 07.2016
  • Led Strategic Event & Marketing Programs – Served as executive sponsor for major event marketing and communication initiatives, driving business growth.
  • Directed Sales & Business Development – Oversaw sales, partner development, and client services for marketing consulting and event production services.
  • Executed High-Impact Campaigns – Developed and launched quarterly marketing and sales campaigns to support company revenue goals.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.

Senior Manager, Marketing Communications

Cisco Systems, Inc.
01.1996 - 01.2003
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Mentored junior staff members for skill development and career progression within the organization.
  • Implemented and developed operational standards, policies and procedures.

Education

Bachelor of Arts - Advertising

San Jose State University
San Jose, CA

Skills

  • Corporate & Enterprise Event Strategy
  • FIeld Marketing Programs & Strategies
  • Installed Base Marketing Growth & Retention
  • High-Impact Hybrid & In-Person Events
  • Executive & Stakeholder Relations
  • Team Development & Vendor Negotiations
  • MarTech & Event Tech Tools
  • Salesforce
  • Marketo
  • Gainsight
  • Virtual & Hybrid Event Platforms

Technical And Industry Knowledge

  • AI & Generative AI Trends
  • MarTech & Event Tech Tools
  • Salesforce, Marketo, Gainsight
  • Virtual & Hybrid Event Platforms

Accomplishments

Received multiple industry accolades, including:
🏆 2024 Five9 CEO Award – Sales Kickoff
🏆 2024 Hermes Tradeshow Booth Award
🏆 2023 Five9 CEO Award – CX Summit

🏆 2023 Five9 CEO Award – President’s Club

🏆 2001 Exhibit Design Award- Double-Deck Exhibit Design Award- Double-Deck- Issued by Exhibitor Magazine

Affiliations

  • CEMA - Corporate Event Marketing Association
  • PCMA - Professional Convention Management Association
  • AMA- American Marketing Association
  • IAEE - International Association of Exhibitions and Events
  • Club Ichi - B2B Event Marketing
  • EPN - Event Professional Network

Timeline

Head of Corporate and Digital Events

RingCentral
10.2024 - 02.2025

Fractional CMO via MarCom & Events

SellBigger
01.2024 - Current

VP of North America Field Marketing & Events

Five9, Inc.
10.2017 - 07.2024

Head of Events via MarCom & Events

Five9, Inc.
12.2016 - 10.2017

CEO & Principal Consultant

MarCom & Events
08.2016 - Current

Vice President Marketing & Principal Consultant

Crawford Group
02.2003 - 07.2016

Senior Manager, Marketing Communications

Cisco Systems, Inc.
01.1996 - 01.2003

Bachelor of Arts - Advertising

San Jose State University

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Trisha Gouveia