Trishala Shinde
New York,NY
Summary
Results-oriented digital marketing professional with over 5 years of expertise in B2B and B2C environments. Specializes in crafting data-driven strategies, managing social media platforms, and conducting in-depth performance analytics. Demonstrated success in designing innovative marketing campaigns that enhance engagement and achieve significant business outcomes across diverse industries. Aiming to leverage analytical skills and strategic insight to further drive impactful marketing initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Project Manager for Outreach
Essen Healthcare
11.2024 - Current
- Oversee external contracts and administrative tasks, ensuring seamless healthcare operations.
- Coordinate project tasks and deliverables, fostering cross-departmental collaboration.
- Support stakeholders with project compliance, enhancing interdepartmental communication.
- Conduct data analysis and reporting, driving informed decision-making processes.
- Manage onboarding logistics for new practices, facilitating smooth transitions.
Associate Brand Manager | Digital Marketing Specialist
WNA Agency
08.2022 - 08.2024
- Engineered B2B/B2C marketing strategies that increased ROI by 25%
- Managed multi-channel digital campaigns, achieving 300% increase in social media reach
- Utilized advanced analytics tools (Adobe Analytics, Google Analytics) for performance tracking
- Secured two major accounts through innovative digital marketing approaches
Senior Digital Media Consultant
One Impact Digital
08.2021 - 07.2022
- Aligned digital strategies with client goals, boosting social media engagement by 92%
- Optimized digital marketing tools and campaign integrations
- Provided data-driven insights to enhance campaign performance and ROI
Digital Marketing Consultant
WAT Consult
12.2020 - 07.2021
- Developed digital marketing strategies for major brands, increasing visibility by 35%
- Managed social advertising budgets, achieving 40% revenue increase
- Launched high-impact marketing campaigns with measurable success
Social Media Marketing Specialist
TalkThroughTherapy Clinic
06.2019 - 12.2020
- Enhanced online presence, driving 15% increase in client appointments
- Designed and executed social media strategies across multiple platforms
- Increased engagement by 40% through strategic content creation
Education
Master of Science - Marketing (STEM)
Suffolk University - Sawyer Business School
05.2024
Bachelor - Mass Media Communication, Advertising
University of Mumbai
05.2018
Skills
- Multi-Channel Campaign Management
- Digital Activation Strategy
- Performance Marketing
- Audience Targeting and Segmentation
- Content Strategy and Creation
- Marketing Analytics
- ROI Analysis
- Ad Optimization
- Google Analytics
- Adobe Analytics
- Social Media Analytics
- Tableau Data Visualization
- Advanced Digital Marketing Platforms
- CMS Platforms
- Google Ads
- Social Media Management Tools
- SEO/SEM Optimization
- Paid Social Campaigns
Websites
Certification
- Advanced Google Analytics Certificate, 02/01/24
- Google Ads Search Certification, 05/01/24
- Instagram Marketing Fundamentals, 02/01/24
- Advanced Analytics Certification, 02/01/24
Accomplishments
- Increased B2B marketing ROI by 25%
- Boosted organic social media engagement by 200%
- Launched successful marketing campaigns with industry recognition
- Developed strategic partnerships and expanded brand visibility
Projects
Conducted comprehensive market research Created interactive data visualization dashboards Developed targeted digital marketing strategies Implemented advanced analytics solutions
Skills
Multi-Channel Campaign Management, Digital Activation Strategy, Performance Marketing, Audience Targeting and Segmentation, Content Strategy and Creation, Marketing Analytics (ROI Analysis, Ad Optimization), Google Analytics, Adobe Analytics, Social Media Analytics, Tableau Data Visualization, Advanced Digital Marketing Platforms, CMS Platforms, Google Ads, Social Media Management Tools, SEO/SEM Optimization, Paid Social Campaigns
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Marathi
Native/ Bilingual
French
Elementary
Timeline
Project Manager for Outreach
Essen Healthcare
11.2024 - Current
Associate Brand Manager | Digital Marketing Specialist
WNA Agency
08.2022 - 08.2024
Senior Digital Media Consultant
One Impact Digital
08.2021 - 07.2022
Digital Marketing Consultant
WAT Consult
12.2020 - 07.2021
Social Media Marketing Specialist
TalkThroughTherapy Clinic
06.2019 - 12.2020
- Advanced Google Analytics Certificate, 02/01/24
- Google Ads Search Certification, 05/01/24
- Instagram Marketing Fundamentals, 02/01/24
- Advanced Analytics Certification, 02/01/24
Master of Science - Marketing (STEM)
Suffolk University - Sawyer Business School
Bachelor - Mass Media Communication, Advertising
University of Mumbai
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