Seasoned Art Director and creative storyteller with a shrewd eye for design and a passion for crafting compelling visual narratives. Adept at leading cross-functional teams, delivering impactful campaigns, and elevating brand identities through cohesive design and strategic direction. Known for blending creativity with business acumen to produce innovative solutions that resonate with audiences and drive results.
Hi, I’m
Tristan Bower
Laguna Beach,CA
Summary
Overview
15
years of professional experience
Work History
LUXFORT
Co-Founder | Creative Director
07.2022 - Current
Job overview
- Built, branded, and designed the Luxfort brand with a cohesive identity and aesthetic.
- Directed creative vision across styling, photography, and content for digital and print.
- Led seasonal campaigns, aligning trends while maintaining brand integrity.
- Established brand guidelines that elevated Luxfort’s presence and recognition.
- Collaborated with photographers for on-location and studio shoots, ensuring cohesive storytelling.
RANDOM GOLF CLUB
Creative Director
01.2023 - 02.2024
Job overview
- Directed digital, print, and live campaigns, increasing brand reach by 35%.
- Enhanced e-commerce experience, boosting engagement and driving sales.
- Developed a cohesive brand voice and aesthetic across all platforms.
- Partnered with influencers to expand storytelling and demographic reach.
- Mentored junior designers to align with creative vision and ensure quality.
BANKS JOURNAL
Art Director
09.2021 - 03.2023
Job overview
- Led seasonal styling and shoots, enhancing brand identity and customer appeal.
- Redesigned e-commerce, increasing engagement by 30% and sales by 18%.
- Collaborated with merchandising and marketing for cohesive product storytelling.
- Directed on-set art, aligning visuals with brand identity and campaign goals.
GLOBAL BRANDS GROUP (Saga)
Creative Brand Manager
06.2020 - 09.2021
Job overview
- Directed visual content for digital and print campaigns, ensuring brand consistency.
- Partnered with design teams on seasonal collections and target-driven campaigns.
- Launched a re-brand, improving brand sentiment by 30% through storytelling and styling.
- Led e-commerce updates, enhancing customer experience and conversion rates.
OBEY CLOTHING
Graphic Marketing & Digital Designer
08.2018 - 04.2020
Job overview
- Enhanced Obey's website with improved user experience and design.
- Created mood boards and advised on industry trend shifts.
- Designed marketing assets for Zumiez and Urban Outfitters.
- Developed art and graphics for impactful product launches.
- Maintained brand consistency across all communication channels.
LRG / NEFF
Special License Project Design
10.2016 - 04.2018
Job overview
- Brand Refinement: Streamlined LRG's brand message to enhance alignment with core values.
- Product Development: Introduced offerings to rejuvenate and engage consumer interest.
- Strategic Collaboration: Partnered with Disney/Nickelodeon to bolster NEFF's market presence.
- Visibility & Growth: Amplified LRG's presence via artist collaborations and grew its social footprint.
STUSSY
Assistant Design & Social Media Manager
02.2010 - 07.2015
Job overview
- Directed visual content for Stussy Deluxe social media, enhancing engagement and brand identity.
- Collaborated on projects with partners like Fred Perry and The North Face.
- Supported styling and production for campaigns, driving global streetwear brand growth.
Education
Royal Holloway UniversityLondon, United Kingdom
Master of Arts from Creative Writing
05.2009
University Overview
Skills
- Styling & Art Direction
- Brand Strategy & Development
- Multi-Channel Campaign Execution
- E-Commerce Optimization, UX Design
- Team Leadership & Mentorship
- Adobe Creative Suite & Figma
- Adept with AI Tools for Storyboarding
- On-Set Production & Creative Collaboration
- Trend Analysis & Forecasting
- Adept with AI Tools for Storyboarding
Timeline
Creative Director
RANDOM GOLF CLUB
01.2023 - 02.2024
Co-Founder | Creative Director
LUXFORT
07.2022 - Current
Art Director
BANKS JOURNAL
09.2021 - 03.2023
Creative Brand Manager
GLOBAL BRANDS GROUP (Saga)
06.2020 - 09.2021
Graphic Marketing & Digital Designer
OBEY CLOTHING
08.2018 - 04.2020
Special License Project Design
LRG / NEFF
10.2016 - 04.2018
Assistant Design & Social Media Manager
STUSSY
02.2010 - 07.2015
Royal Holloway University
Master of Arts from Creative Writing
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