Tristan Hauck

General Marketing Duties

• Supervised a team of junior marketers, content writers, and graphic designers in executing various projects in digital and print mediums.
• Set specific marketing goals that align with the overall direction and business goals.
• Cultivated business partnerships to build lasting relationships with internal and external parties.
• Liaised with media and advertising agencies to promote products and increase the organization's web presence.
• Interviewed and hired talented individuals to add value to marketing team.
• Made regular updates to the organization's e-commerce website using HTML and CSS.

Email & SMS Marketing

• Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
• Supervised creation of marketing materials and collateral.
• Managed list hygiene activities including unsubscribe requests, bounces.
• Tracked user interactions within each campaign and analyzed results to identify trends.
• Monitored the performance of email campaigns using analytics tools, such as Google Analytics, and verified performance against the organization's ERP data.

Website & Product Content Writing

• Utilized content management systems to publish and update web content efficiently.
• Wrote original keyword-rich content following branding and SEO best practices.
• Optimized content for search engines (SEO) to increase visibility and traffic.
• Researched industry trends and topics to create relevant, informative content.
• Completed time-sensitive writing assigned on short notice and consistently met deadlines.

Social Media Management

• Engaged with and responded to online audience through relevant comments.
• Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
• Reviewed analytics data regularly to identify areas of improvement in our campaigns.

• Monitored cargo loading and unloading operations, following security, and safety measures.
• Applied mathematical abilities to calculate aircraft center of gravity and achieve proper placement and balancing of cargo.
• Inspected cargo for accuracy of documentation and weight requirements.