Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Tristan Ponder

Birmingham,AL

Summary

Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends, understanding consumer behavior, and interpreting results to develop innovative new procedures.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Customer Support Specialist III

GoDaddy
03.2020 - 01.2023
  • Onboarded average of 15-20 Marketing Services accounts per week during customer onboarding, aiding customers with their digital marketing footprint, content strategy, branding, photoshoot consultation, and marketing goals.
  • Multitasked to handle diverse customer needs in high-volume call setting, prioritizing tasks to keep up with challenging deadlines.
  • Conferred account holders on brand voice and positioning, and assessed brand assets such as logos, colors, business descriptions, and social content to ensure brand consistency.
  • Served as account manager for lower-level plans along with onboarding this cohort.
  • Conducted process experiment which created 20% lift in customer engagement during onboarding and was adopted as standard within Customer Success department.
  • NPS scores, peer review and managerial feedback consistently ranked high in areas of providing remarkable experiences and resolving escalated situations.

Marketing Project Specialist, Integrated Marketing

GoDaddy
04.2022 - 08.2022
  • Stretch assignment assisting GoDaddy Integrated Marketing team on projects pertaining to US-based campaigns and initiatives led by Go-To-Market Team.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Shadowed meetings and observed marketing director to grow professional experience.
  • Compiled archive of PowerPoint presentations around campaign strategy and brand health progression in US market for future company reference.
  • Consulted on Pride 2022 employee initiative led by GoDaddy LGBTQIA+ Employee Resource Group.
  • Collaborated on strategic external awareness initiatives meant to increase GoDaddy brand consideration, measured through KPIs such as impression, views, and email open rates to assess brand health.
  • Researched customer verbatim responses, and charted word cloud documents assessing positioning and overall health of brand and its products within US market.

Social Media Advisor

GoDaddy
06.2019 - 03.2020
  • Responsible for selling Marketing Services SaaS to Small-Medium Businesses in US.
  • Handled average 80 cold calls per day .
  • Contacted current customers and provided competitive analysis of their search engine marketing/optimization (SEM/SEO).
  • Built relationships with customers using strong persuasion and active listening skills.
  • Leveraged CRM database to manage customer data, log calls and other activities and generate reporting to deliver actionable insights and develop sales pipeline.

Education

Bachelor of Business Administration - Marketing

Mississippi State University
Starkville, MS
05.2019

Skills

  • Digital Marketing
  • Data Analysis
  • Branding
  • Project Management
  • Multi-tasking
  • Customer Support
  • Interpersonal Communication
  • Salesforce
  • Slack
  • Microsoft Suite
  • Smartsheet
  • Asana
  • G-Suite

Affiliations

Famous Maroon Band (2017-2019) | Mississippi State Wind Ensemble (2017-2019) | Lambda Phi chapter of Phi Mu Alpha Sinfonia (2017-2019)


Leadership Positions: Phi Mu Alpha Lambda Phi chapter treasurer (2017-2018) | Phi Mu Alpha Lambda Phi chapter president (2018-2019) | Phi Mu Alpha Province 24 Assistant Collegiate Province Representative (2018-2019) | Phi Mu Alpha Province 34 Deputy Province Governor (2023-Current)

Certification

  • Certified Association of National Advertisers Marketing Professional (CAMP)
  • Google Project Management Certification
  • Twitter: Twitter for Creatives, Twitter Cross Border Advertising
  • Hubspot: SEO, SEO II, Digital Marketing
  • University of Michigan: Good with Words: Writing and Editing, Writing Specialization

Timeline

Marketing Project Specialist, Integrated Marketing

GoDaddy
04.2022 - 08.2022

Customer Support Specialist III

GoDaddy
03.2020 - 01.2023

Social Media Advisor

GoDaddy
06.2019 - 03.2020

Bachelor of Business Administration - Marketing

Mississippi State University

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Tristan Ponder