Tristan Williams

With a passion for renewable energy and customer satisfaction, I led the solar operations for the entire Southern California Market at ADT Solar, a leading provider of residential solar solutions. I oversaw both branches in Redlands and Carlsbad, ensuring continuous construction operations, efficient production, and adherence to quality and safety standards.

Now, as a Small Business Sales Manager, I lead a team of skilled Small Business Solutions Advisors, focusing on driving sales growth and building strong customer relationships across Riverside County. My professional experience along with background in Marketing and Entrepreneurship from Valdosta State University has equipped me with expertise in growth strategies, budgeting, and impactful presentations, which I leverage to empower my team, expand our customer base, and exceed sales targets.

I'm passionate about fostering a results-driven culture while supporting my team in achieving their goals.

• Develop and implemented comprehensive salesperson training program which increased close rate from 36.61% to 80.49% from May 2024 to March 2025
• Coach employees in successful selling methods and encouraged cross-selling to drive $900k in install revenue alone from 2024 to 2025
• Implemented daily collaborative reviews, transforming pipeline management and enhancing customer satisfaction across Redlands and Carlsbad branches, fostering a positive cultural shift.
• Maintained a 92% overall QA/QC score for both Redlands and Carlsbad branches while maintaining a 95% first pass inspection rate.
• Reduced the number of complete projects without PTO from 134 to 5 in a timespan of 6 months in Atlanta.
• Reduced the number of inspection needed solar projects from 216 to 12 in a timespan of 7 months in Atlanta utilizing proper scheduling and backlog management procedures.
• Maintained 100% completion rate for projects started and finished for the months of June and July 2023 in Atlanta.
• Awarded Rookie of the Year at ADT Solar during company-wide Ways of Winning retreat after being in the role for 4 months.
• Reduced the number of electrical incomplete projects in Atlanta from 250 to under 50 through tactical planning and implementing new efficiency processes. Atlanta was the most improved territory from 2021 to 2022.
• Successfully trained nine Installation Coordinators who are now well-rounded in their role and operate over multiple states during my time as a RIC.
• Requested multiple changes to the business operations software, reports, and dashboards we utilize to better align with a rapidly expanding company - many of which have been implemented company-wide.