Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Tristina Bryant

Van Nuys,CA
Tristina Bryant

Summary

With 8 years of exceptional experience in the digital marketing and influencer marketing arena, I have been both employee and consultant, empowering brands to connect with their target audience by identifying the right creators, using social media and community events. My vast knowledge and expertise in the industry have enabled me to master the art of matching brands with influencers who can help them achieve their marketing goals effectively. Through my unique and creative approach, I have successfully crafted tailored strategies for numerous brands, resulting in increased engagement, leads, and revenue. My passion for marketing combined with my extensive experience, analytical skills, and creativity, make me the ideal candidate for any brand seeking to establish a powerful online presence through social media marketing and influencer collaborations. Authorized to work in the US for any employer

Overview

8
years of professional experience

Work History

Notion Labs

Influencer Marketing Strategist
11.2021 - 03.2023

Job overview

  • Spearheaded and executed successful TikTok campaigns, including AI campaign, generating over23 million views through sponsored partnerships
  • Ensured content diversity and inclusivity by consistently featuring individuals of color in all campaigns, reflecting company's commitment to diversity and inclusivity
  • Led and collaborated with top-tier and micro-influencers to produce high-quality video content that resonated with target audiences
  • Successfully planned and executed company's inaugural influencer experiential marketing event for people of color, establishing brand's presence within community and building brand awareness
  • Demonstrated strong organizational skills and attention to detail by managing multiple projects simultaneously, meeting deadlines consistently.

The CrunchCup

Influencer Marketing Consultant
02.2022 - 01.2023

Job overview

  • Developed and executed successful TikTok marketing strategy that increased brand recognition and engagement, resulting in improved product awareness
  • Initiated and managed #crunchcuppartnership community of influencers, building strong relationships and securing successful partnerships for brand
  • Handpicked and managed influential content creators within strict budget, resulting in high-quality content that effectively promoted brand
  • Launched targeted marketing campaigns in specific markets such as Australia and UK, leading to 30% increase in product sales and brand awareness
  • Created customized campaign briefs from scratch, tailoring them to brand's current focus and marketing data to ensure successful campaigns
  • Provided detailed campaign strategies at end of each initiative, delivering insights and recommendations for future marketing efforts
  • Successfully leveraged personal connections with high-profile influencers, securing partnerships with influencers with over 10 million followers, ultimately leading to increased brand exposure and engagement.

Test Innovators

Operations Associate
08.2020 - 07.2021

Job overview

  • Conducted captivating and informative hour-long Zoom webinars, reaching unlimited number of participants, to educate and empower both current and potential clients with in-depth knowledge about product.
  • Implemented rigorous QA engineering practices utilizing JIRA platform, meticulously scrutinizing every aspect of the product to ensure unparalleled quality
  • Assisted with customer relations, managing multiple customer cases simultaneously through chat and phone calls
  • Organized Zoom meetups to enhance employee bonding and foster collaborative work environment
  • Collaborated with cross-functional teams to streamline operations and improve overall efficiency
  • Adapted quickly in start-up environment to changing priorities and effectively managed time to meet deadlines and deliver quality results

TrivalX

Influencer Marketing Manager
08.2020 - 03.2021

Job overview

  • Successfully managed team of three in prospecting and creating influencer marketing campaigns, resulting in increase in engagement and sales revenue.
  • Closed deals with influencers and brands by utilizing effective negotiation skills and analyzing key metrics such as rates, demos, and CTRs, resulting in increase in ROI for clients
  • Fostered strong relationships between influencers and brands by building rapport and ensuring clear communication, resulting in increased trust and repeat collaborations
  • Utilized various tools such as Dovetale, Front, and Notion to streamline and optimize influencer outreach efforts, resulting in increase in efficiency and decrease in turnaround time.

Google

Digital Learning ConsultantContractor
01.2018 - 03.2021

Job overview

  • Gave educators tools and confidence to ease their transition to digital learning systems
  • Created engaging and highly communicative video tutorials to help better explain tech tools
  • Taught tech tools specifically tied to digital learning and communication on one-on-one basis (i.e Google Classroom, Class Dojo, Google Meet, Zoom)

Accelerate Learning

Content Producer
09.2019 - 09.2020

Job overview

  • Used InDesign and Adobe Suite software expertise to craft, format, and finalize K-12 STEM material for textbook print and web release
  • Responsible for pre-press; proofread books for grammatical, formatting, technical, and design errors before digital and print publication to ensure quality and accuracy

DanceOn Network

11.2015 - 12.2017

Job overview

  • Served as the direct contact for top tier brands including Sony, UMG, and American Eagle
  • Responsiblefor the development and execution of branded content for social media collaborations and campaigns
  • Prospected new leads, and mended broken relationships between the company and their talentcommunity (2,000 + members) via remote and in-person communication in order to strengtheninfluencer marketing efforts
  • Developed Dance On's first editorial content strategy
  • Managed content development from originalidea curation to final execution
  • Created & executed Dance On's first viral video in two years hitting over7+ million views
  • Led and crafted copy for email marketing outreach efforts (MailChimp), and increased CTR withengaging and effective writing style.

Panjo

Community Manager
08.2015 - 11.2015

Job overview

  • Managed social media channels to execute brand image, raise product awareness, and actively engage with users to foster sense of community
  • Built and grew niche communities of over 100 participants each from ground up through strategic planning and execution
  • Developed informative and engaging blog posts and videos to further connect with Panjo's thriving enthusiast community.

Education

Rice University
Houston

Bachelor of Arts from Anthropology - Digital Culture & Visual & DramaticArts
05.2014

University Overview

Skills

  • Social Media Campaign Management
  • Project Management
  • Content Marketing
  • Digital Marketing
  • Content Strategy
  • Adobe Creative Suite
  • Content Development
  • Digital Design
  • Search Engine Optimization (SEO)
  • Layout Design
  • ChatGPT Prompting
  • Email Marketing
  • E-Learning
  • Social Media Platforms

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Influencer Marketing Consultant
The CrunchCup
02.2022 - 01.2023
Influencer Marketing Strategist
Notion Labs
11.2021 - 03.2023
Operations Associate
Test Innovators
08.2020 - 07.2021
Influencer Marketing Manager
TrivalX
08.2020 - 03.2021
Content Producer
Accelerate Learning
09.2019 - 09.2020
Digital Learning ConsultantContractor
Google
01.2018 - 03.2021
DanceOn Network
11.2015 - 12.2017
Community Manager
Panjo
08.2015 - 11.2015
Rice University
Bachelor of Arts from Anthropology - Digital Culture & Visual & DramaticArts
Tristina Bryant