Troy Adair
Oceanside,California
Summary
Marketing professional with background in creating and executing effective marketing campaigns. Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Pizza Port Brewing Co.
05.2023 - Current
- Increased total Instagram following by 117.65% across six accounts in under four years with 100% organic growth. Successfully revived stagnant accounts, launched a new account from scratch, and doubled the audience size for established pages.
- Launched a high-impact social promotion offering a chance to win a custom Pizza Port-branded Igloo cooler in exchange for newsletter sign-ups. This campaign doubled the Mailchimp subscriber list, adding 1,500 new sign-ups and significantly increasing long-term customer engagement.
Marketing Coordinator
Pizza Port Brewing Co.
05.2022 - 05.2023
- Coordinated marketing initiatives for new releases, food promotions and merchandising - collaborating with the creative team to produce visually compelling content
- Developed new marketing SOP's to streamline internal communication avenues, maximizing marketing output. Including updated merchandising process, master fact sheet form, automated keg ordering, etc.
- Created engaging content to drive ticket sales and meeting or exceeding sales goals for company events, including our annual golf tournament, Padres Party Bus, Strong Ale Beer Festival, among others.
Marketing Assistant
Pizza Port Brewing Co.
05.2021 - 05.2022
- Assisted with all marketing endeavors for our brewpubs and distributed beer brands and events. Created engaging content for Instagram and Facebook primarily.
Freelancer
Self-employeed
03.2020 - Current
- Freelance photography, social media, advertising, and design for clients across multiple industries (Food & Beverage, Cyber Security, & Architecture).
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
Junior Designer
Mother Earth Brew Co.
05.2019 - 03.2020
- Responsible for executing design projects for print and digital media
- Innovated new design concepts, presenting fresh ideas during brainstorming sessions with the team.
Education
Bachelor of Science - Graphic Communication, Graphic Design Concentration
California Polytechnic State University San Luis Obispo
01.2016
Skills
- Social Media Marketing
- Email Marketing
- Content Creation
- Branding
- Graphic Design
- Marketing Campaign Strategy
- Digital Marketing
- Videography
- Product Photography
- Strategic Planning
Timeline
Marketing Specialist
Pizza Port Brewing Co.
05.2023 - Current
Marketing Coordinator
Pizza Port Brewing Co.
05.2022 - 05.2023
Marketing Assistant
Pizza Port Brewing Co.
05.2021 - 05.2022
Freelancer
Self-employeed
03.2020 - Current
Junior Designer
Mother Earth Brew Co.
05.2019 - 03.2020
Bachelor of Science - Graphic Communication, Graphic Design Concentration
California Polytechnic State University San Luis Obispo
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