Troy Bissanti

• Founded and led a full-service interior design studio, overseeing creative direction, operations, and financial planning.
• Designed custom residential and commercial interiors with a focus on space planning, CAD drafting, and material specifications.
• Managed end-to-end project execution, coordinating timelines, vendors, contractors, and installers.
• Oversaw budgets, bids, and procurement to align design goals with financial targets.
• Sourced furnishings, finishes, and materials tailored to each client’s needs and style.
• Maintained strong client relationships through clear communication and high-quality results.

• Coordinates passenger and cargo movements for home station and transient aircraft, supporting a wide range of Department of Defense operations.
• Previously served as Lead Passenger Dispatcher during a high-tempo deployment to Ali Al Salem Air Base, Kuwait (Oct 2023 – Apr 2024), managing inbound and outbound passenger flow for joint-force operations.
• Recognized with the Air and Space Achievement Medal—awarded to only 100 personnel in the deployed wing—for outstanding service and operational excellence.
• Designed and implemented hands-on training initiatives that improved passenger movement readiness, including quarterly static missions in collaboration with the 305th Aerial Port Squadron.
• Developed tailored training schedules to address multiple passenger service functions, covering AMC/non-AMC procedures, local processing, and deployment operations.
• Served as President of the Wing Rising Six Council at JBMDL, creating a base-wide outreach program to engage junior enlisted members and address their concerns through collaboration with senior leadership.
• Built relationships across multiple squadrons to increase council visibility and participation, enhancing morale and professional development across the wing.
• Joint Base McGuire-Dix-Lakehurst (JBMDL), NJ

Social Media

• Developed and executed a multi-platform social media strategy, enhancing brand affinity, engagement, and reach—focusing on Instagram and YouTube.
• Created a 12-month content calendar with monthly inspiration themes for social media and showroom alignment.
• Produced, edited, and filmed in-house content; tracked and optimized performance to improve cross-platform engagement.
• Compiled and analyzed monthly and quarterly performance reports across social channels to inform strategy.
• Grew Instagram following organically by 4,000+ from Q1 to Q3 2023.
• Increased social media engagement by 2,000% over the same period.

Design

• Pitched creative concepts directly to the President and CEO, ensuring alignment with strategic goals and budget constraints.
• Designed and developed collections tailored to emerging markets and evolving trend landscapes.
• Created a custom 240-pom box and a corresponding 2,100-color pom reference booklet to support product visualization and selection.
• Applied strategic insights to inform creative direction and developed innovative content solutions across relevant and emerging platforms.
• Translated product features and upcoming innovations into compelling creative strategies that strengthened brand identity and drove consumer engagement.

Marketing

• Designed and implemented market-specific branding strategies for American and European audiences, tailored to regional client profiles.
• Developed a range of marketing materials including event calendars, invitations, flyers, and promotional pamphlets.
• Oversaw brand campaigns, strategic partnerships, experiential activations, and optimized digital user experience.
• Set and managed annual sales targets, marketing budgets, and comprehensive marketing plans.
• Secured five fashion houses for private labeling and managed marketing partnerships for major events such as BDNY, Kips Bay, Design on a Dime, and WOW House.
• Led weekly cross-functional leadership meetings across sales, marketing, and brand strategy to align initiatives and drive performance.
• Executed PR and influencer marketing strategies to increase brand awareness and market desirability within the U.S.
• Developed and maintained high-impact brand partnerships and retention initiatives to support long-term brand equity and customer engagement.
• Regularly reported marketing performance to board members, presenting key metrics (KPI, ROI, conversion rates) and strategic outcomes.
• Built strategic partnerships to attract, retain, and develop diverse high-performing talent for long-term organizational growth.
• Secured print and social media placements through collaborations with key publishing houses.
• Managed Maritime testing and IMO certification processes for the brand’s yachting collection.

Design & Product Development

• Led the design and execution of a 90-piece Fall/Winter menswear collection, including RTW, shoes, and bags.
• Curated fabric selections and mood boards to guide collection development and storytelling.
• Spearheaded the creation of a new brand logo and marketing campaign for the menswear line launch.
• Developed comprehensive tech packs and managed Cut, Make, Trim (CMT) run sheets to ensure smooth production workflows.

Market Research & Insights

• Conducted in-depth statistical and financial research on luxury and non-luxury menswear markets.
• Analyzed competitor strategies and presented actionable insights to stakeholders.
• Identified key trends in Gen-Z and Millennial consumer behavior, guiding brand alignment with evolving audience expectations.
• Reported on market growth opportunities and their strategic implications for brand positioning.

Strategic Planning & Expansion

• Created a five-year production and growth roadmap aligned with industry trends and internal goals.
• Successfully expanded Atelier operations into the New York market.
• Explored emerging social platforms to enhance digital visibility and brand engagement.
• Proposed and executed innovative marketing and event strategies to boost brand presence.
• Managed budget expansions to support scaling efforts and long-term development initiatives.