Troy Brown
Phoenix
Summary
Results-oriented Mycologist with 8 years of lab experience and a focus on developing high-quality mushroom genetics. Led public outreach and educational initiatives, resulting in 6 years of successful operations at Sonoran Spores, facilitating the legal sale of thousands of spore samples to consumers and businesses as a registered LLC.
Overview
7
7
years of professional experience
Work History
Sole Owner
Sonoran Spores LLC
Phoenix, Arizona
11.2019 - Current
- Spearheading new mushroom genetic research techniques in the lab that may lead to groundbreaking advancements in both the world of mycology and psychedelic therapy.
- Manage and operate a mycology lab with HEPA flow hoods, a microscope, while diligently following sterile procedures in order to properly study mushroom genetics and run experiments.
- Streamlined production processes to maximize efficiency while maintaining compliance with regulatory standards.
- Cultivated business connections with local and interstate retailers to expand distribution of mycology products in brick-and-mortar stores.
- Solidifying our company in the mycology space by successfully running our own website since 2020 that has sold spores to thousands of customers as well as providing information to site visitors.
- Extend reach by attending conventions and public educational events. This requires detailed planning, booth setup, product preparation, determining inventory, engaging with the public, and coordinating with event planners and others involved.
- Extend reach by attending conventions and public educational events. This requires detailed planning, booth setup, product preparation, determining inventory, engaging with the public, and coordinating with event planners and others involved.
- Collaborated with mycologists and businesses to discuss mushroom genetics and best practices.
- Streamlined production processes to enhance efficiency and ensure compliance with regulatory standards.
- Led community outreach initiatives that increased brand awareness and engaged customers through educational activities.
Education
Business Studies
Northern Arizona University
Flagstaff AZSelf Taught mycologist/geneticist
Mycology
02.2018
Skills
- Extensive laboratory skills and experience
- Fungal genetic isolation, monokaryotization, and dikaryotization
- Legal compliance
- 6 years of business to consumer and business to business sales experience
- B2C and B2B sales
- Communication with the public and professionals
- Public outreach
- Public and professional communication
- Convening with industry lawyers to remain up to date on legalities
- Building a strong network of fellow mycologists to share research results and findings
Accomplishments
- Collaborations with our peers that led to the creation of two new exclusive mushroom varieties.
- Establishing new genetic lines from wild mushroom populations through comprehensive breeding and lab work.
- Mobilized a successful campaign to get mushroom genetics available in stores which led to our spores to be stocked in over 40 different stores across the country. This required research and development, establishing the product’s demand and success rates, negotiating deals, and teaching store owners how to properly sell and market mycology products.
Conference attendance
- CHAMPS Trade Shows - B2B Counter Culture Expo (VEGAS 2023)
- Oklahoma Mushroom Festival (2024)
- Oklahoma Psychedelic Conference Sponsor (2025)
- Errl Cup (2026)
Timeline
Sole Owner
Sonoran Spores LLC
11.2019 - Current
Business Studies
Northern Arizona University
Self Taught mycologist/geneticist
Mycology