Troy Clark
Traverse City,MI
Summary
Professional with over 15 years experience in customer interactions and service solutions. Demonstrates exceptional skills in leading dynamic teams, customer relationship management, communication, and problem-solving, ensuring customer satisfaction and loyalty. Effective team collaborator, adaptable to changing needs, and consistently focused on achieving results through efficient and empathetic service. Known for reliability and proactive approach to meeting customer and organizational goals.
Overview
11
11
years of professional experience
Work History
General Manager
Soul Squeeze Cellars
02.2024 - 01.2025
- Managed daily operations of a boutique winery, overseeing staff, inventory, and customer engagement to ensure a seamless guest experience.
- Developed and executed strategic sales initiatives, including restructuring the wine membership program to increase profitability and customer retention.
- Built and trained a new team, fostering a culture focused on customer service and sales excellence - emphasizing techniques such as consultative selling, cross/upselling, and relationship-based sales.
- Expanded business hours and optimized staffing schedules to maximize revenue opportunities and improve operational efficiency.
- Planned and executed successful events, including food and wine pairings, holiday parties, and live music, driving customer engagement and brand loyalty.
- Managed supplier relationships and negotiated contracts to ensure quality product selection and cost efficiency.
- Oversaw distribution through supplier partnerships and e-commerce channels, ensuring timely fulfillment and product availability.
- Restructured food offerings to increase profitability and expand selections, aligning product offerings with customer preferences to enhance sales and guest satisfaction.
In Home Sale Representative
All Weather Seal of West Michigan
08.2023 - 12.2023
- Quickly established trust and rapport with diverse clientele and adapted sales approaches to suit their various personalities leading to higher closing rates.
- Conducted thorough window inspections, identifying key issues and providing tailored solutions to meet homeowner needs.
- Delivered persuasive sales presentations and product demonstrations, effectively differentiating company products from competitors and highlighting unique value propositions.
- Implemented effective objection handling techniques to address concerns raised by provided leads.
- Received top bonuses for sales performance.
- Actively participated in weekly training programs to enhance sales techniques and proficiency.
Bar Manager/Head Bartender
Grand Traverse Resort and Spa
05.2022 - 05.2023
- Created a welcoming atmosphere, fostering a loyal customer base and repeat business.
- Resolved customer conflicts with professionalism and diplomacy, ensuring high satisfaction and retention.
- Analyzed sales trends and customer preferences to make data-driven purchasing and menu development decisions.
- Enhanced sales by crafting and promoting signature cocktails.
- Trained new bartenders on sales techniques, guest service expectations, and product knowledge; contributing to a more sales driven team.
- Introduced new products and initiatives, resulting in increased sales and customer engagement.
- Managed bar inventory, restocked supplies, and placed orders for beer, wine, spirits, and mixers.
Server/Bartender
Grand Traverse Resort and Spa
05.2014 - 05.2022
- Excelled in building relationships with various clientele, demonstrating strong interpersonal and communication abilities while also cultivating repeat business.
- Applied sales techniques to upsell premium spirits, wines, and specialty cocktails, increasing revenue per transaction.
- Thrived in high pressure environment by maintaining a calm, professional demeanor and multitasking efficiently.
Education
Bachelors of Fine Arts - Art and Design
University of Michigan
Ann Arbor, MI04.2015
Skills
- Customer Relationship Management
- Operational Efficiency
- Inventory Management
- Sales Strategy
- Team Leadership
- Efficient multi-tasker
- Customer service
- Critical thinking
- Problem resolution
- Team player
Timeline
General Manager
Soul Squeeze Cellars
02.2024 - 01.2025
In Home Sale Representative
All Weather Seal of West Michigan
08.2023 - 12.2023
Bar Manager/Head Bartender
Grand Traverse Resort and Spa
05.2022 - 05.2023
Server/Bartender
Grand Traverse Resort and Spa
05.2014 - 05.2022
Bachelors of Fine Arts - Art and Design
University of Michigan
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