Mondaycom
Hi, I’m
Troy Meadows
Marketing Executive
Asheville,NC
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Summary
Accomplished and strategic Marketing Executive with a proven track record in driving revenue growth and expanding market share within dynamic, competitive landscapes. A unique blend of visionary leadership and hands-on execution has led to success through the development and implementation of comprehensive marketing strategies aligned with overall business objectives. Demonstrated proficiency in optimizing brand positioning and increasing customer engagement through innovative, data-driven campaigns. Adept at fostering cross-functional collaboration, contributing to the successful launch of products and services and ultimately impacting organizational success. Seeking a challenging Marketing Executive role to leverage expertise in elevating brand visibility, amplifying marketing performance, and delivering sustainable business growth.
Overview
13
years of professional experience
Work History
Green Rebates
VP of Marketing
03.2024 - 11.2024
Job overview
- First Marketing Hire: Partnered with the founder to define brand positioning and value proposition
- Lead Acquisition Systems: Built systems to track and optimize lead acquisition across all channels
- Agency Management: Managed agency relationships to expand brand reach and optimize performance
- Direct Mail Funnel: Launched and refined a direct mail funnel, generating qualified leads
- Social Media Team: Built and led a social media team to drive brand engagement
- Content Marketing: Engaged a content agency to scale inbound and thought leadership efforts
- Multi-Channel Campaigns: Led cross-channel campaigns to increase customer engagement and lead flow
- Reporting & Optimization: Established performance dashboards to track ROI and refine strategies.
Legion of Bloom
Chief Marketing Officer
01.2018 - 02.2024
Job overview
- Cross-Functional Revenue Generation: Collaborated with Sales, Manufacturing, and Production to drive $6M in annual revenue
- Budget Management: Managed a $500,000 marketing budget to maximize brand impact
- Market Strategy and Brand Positioning: Crafted strategies to secure and maintain top-10 brand status in a competitive market.
Legion of Bloom
Marketing Manager
01.2015 - 01.2018
Job overview
- Content & Digital Strategy Leadership: Directed content, digital, and social marketing for a $4M+ revenue CPG brand
- Budget Management & Reporting: Managed $250K advertising budget with detailed ROI tracking, reducing expenses and boosting revenue
- B2B Marketing Initiatives: Drove increased sales and brand visibility through trade shows, industry events, and partnerships
The MidPacker Podcast
Host, Producer, Creator
08.2023 - Current
Job overview
- Trail and Ultra Running Podcast focused on telling stories of the everyday runner doing extraordinary things on and off the trails
- Built the audience from 0 to over 600 weekly listeners and over 30,000 downloads in the first year.
High Country Guides
Founder
01.2012 - Current
Job overview
- Tenkara fly fishing, hiking, and trail running guide service
- Focused on multi-day team building experiences through minimalistic, fast, and light pursuits in the backcountry
- Taught leave no trace practices and backcountry safety
- Focused on route planning and backcountry navigation
- Provided instruction on fly fishing casting techniques, cooking in the backcountry, and how to use ultralight and lightweight camping gear to minimize pack weight and maximize enjoyment.
Education
Full Sail, Winter Park, FL
AA in Film and Video Production
01.2000
Skills
- Branding & Identity
- Integrated Marketing
- Strategic Planning
- Marketing Management
- Project Management
- Leadership
- Partnership Development
- Competitive Analysis
- Sales Enablement
- Content Strategy
- Marketing Analytics
- Campaign Planning
Outside Work
- Host of the Midpacker Podcast
- Ultramarathon running
- Lightweight backpacking
- Tenkara fly fishing
- Meditation
- Tai chi
- Yoga
- Cooking
Ultra Running
I am an avid outdoorsman that loves to run! I have finished over 20 ultra marathons ranging from 50k - 100miles in distance
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCompany CultureHealthcare benefitsWork from home option401k matchStock Options / Equity / Profit SharingSoftware
Mail Chimp
Google Analytics
Slack
Final Cut Pro
Shopify
G Suit
Timeline
VP of Marketing
Green Rebates
03.2024 - 11.2024
Host, Producer, Creator
The MidPacker Podcast
08.2023 - Current
Chief Marketing Officer
Legion of Bloom
01.2018 - 02.2024
Marketing Manager
Legion of Bloom
01.2015 - 01.2018
Founder
High Country Guides
01.2012 - Current
Full Sail
AA in Film and Video Production
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