TROY D. MCDONALD
Summary
Sales leader with a proven record of generating $21M in annual sales at Thryv. Proficient in Salesforce and relationship management, consistently surpassing sales targets and improving team performance. Developed innovative training programs and executed strategic client acquisition, utilizing strong analytical skills to deliver outstanding results.
Overview
31
31
years of professional experience
1
1
Certification
Work History
President/Owner
Alpha Customs
Ogden
09.2022 - Current
- Directed product development from concept to production for vehicle components.
- Mentored nine full-time employees to maintain high manufacturing standards.
- Expanded global reach by acquiring customer relationships in China, UAE, Malaysia, and USA.
- Produced 20 new turn-key vehicles annually, driving design and functional innovation.
- Contributed to annual revenue exceeding $2 million through strategic initiatives.
Premise Sales Director
Dex Media
01.2009 - Current
- Drove growth of Dex Media's marketing automation and CRM software business after promotion.
- Managed $21M in annual sales through leadership of 15 sales representatives and support staff.
- Implemented innovative business acquisition strategies to improve client retention and stimulate growth.
- Oversaw additional product lines, including SEO, SEM, and retargeting ads to expand service offerings.
Regional Sales Director
Paychex Inc
Salt Lake City
03.2019 - 09.2022
- Expanded existing accounts and acquired new clients through strategic sales planning and development.
- Managed eight HCM sales representatives, promoting a collaborative team environment.
- Consistently increased team revenue year over year by implementing strategic initiatives.
- Monitored KPIs daily, weekly, and monthly to analyze performance trends.
- Conducted weekly and monthly meetings to improve team communication and training.
- Reported directly to Regional Sales Director for Western States to ensure goal alignment.
- Served as HCM Representative for six months to understand responsibilities thoroughly.
Regional Field Sales Trainer
Thryv
Murray
11.2007 - 12.2009
- Trained and managed new Dex Sales Representatives and Managers, ensuring success over one-year period.
- Guided representatives to exceed sales goals of two million dollars annually per rep.
- Collaborated with sales teams nationwide to implement Dex RSS sales model effectively.
- Conducted daily coaching sessions to enhance knowledge and communication among sales staff.
- Assisted new reps in managing customer accounts, generating revenue through Dexknows.com initiatives.
- Developed and maintained Dex Training Program by introducing innovative ideas and contests.
- Provided comprehensive sales training across 14-state region, coaching representatives on best practices.
- Refined skills of veteran reps using Dex RSS model, emphasizing value-based selling techniques.
Premise Sales Representative
Qwest Dex
04.2003 - 11.2007
- Managed and maintained hundreds of Qwest Dex's largest volume accounts, generating over $2.25 million annually.
- Accountable for Print Media, Internet, and Awareness Products, driving revenue growth.
- Achieved Presidents Circle of Excellence 2005, ranking in top 10% of salesforce.
- Increased monthly market revenue from $119,000 to $137,000 from 2004 to 2005.
- Secured #1 performance in Salt Lake Market for 2003 with 14.7% net gain.
- Consistently led biweekly Market Management meetings to strategize improvements.
- Recognized as top contest winner for successful new product launches.
- Cultivated strong relationships with clients to enhance customer satisfaction.
Telephone Representative
US West Direct
09.1999 - 03.2003
- Achieved top performance ranking as Premise Sales Representative within first year of promotion.
- Promoted to Premise Sales Representative immediately upon eligibility, reflecting strong capabilities.
Sales Manager
Nordstrom
Murray
09.1994 - 02.1999
- Directed operations for 20+ employees, focusing on payroll processing, training initiatives, merchandising efforts, monthly sales targets, and inventory management.
Men's Furnishings Manager
Nordstrom
Murray
08.1996 - 10.1998
- Managed over 10 employees, providing training and oversight to ensure high performance.
- Regularly exceeded monthly sales goals through effective merchandising strategies.
- Administered payroll processes and maintained accurate inventory records.
- Trained new employees on operational procedures and company standards.
Education
Bachelor of Science Degree - Communications/Marketing
University of Utah
Salt Lake City, UtahSkills
- Salesforce and Eloqua
- Lightning and SharePoint
- Microsoft Office suite
- Outlook and GoodReader
- PC and Mac proficiency
- iPad usage
- EDGAR compliance
- UltiPro and PeopleSoft expertise
Certification
- Google Certified/Premier SMB Partner
- Yahoo & Microsoft Certified
- Relationship Selling Certification
- Steven Brown Training & Challenger Sales Training
Hobbies and Interests
- Family
- Camping
- Boating
- Snowboarding
- Mountain Biking
- Jet Skiing
- Working on cars with my sons
References
References will be made available upon your request.
Personal Information
Title: DIRECTOR / REGIONAL MANAGER OF SALES
Timeline
President/Owner
Alpha Customs
09.2022 - Current
Regional Sales Director
Paychex Inc
03.2019 - 09.2022
Premise Sales Director
Dex Media
01.2009 - Current
Regional Field Sales Trainer
Thryv
11.2007 - 12.2009
Premise Sales Representative
Qwest Dex
04.2003 - 11.2007
Telephone Representative
US West Direct
09.1999 - 03.2003
Men's Furnishings Manager
Nordstrom
08.1996 - 10.1998
Sales Manager
Nordstrom
09.1994 - 02.1999
Bachelor of Science Degree - Communications/Marketing
University of Utah