Summary
Overview
Work History
Education
Skills
Executive Profile
References
Professional Development
Career Overview
Accomplishments
Websites
Timeline
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TROY E. ROANE

Cypress,Tx

Summary

Results-driven Vice President of Sales, offering 25+ years’ significant expertise, awards and proven track record of consistent growth in healthcare technology and biomedical and pharmaceutical industries, including: Accomplished in managing operations and business development teams in multi-state/national sales territories; analytical; history of robust product launches; design/implement compensation plans, superintend budget exceeding $800k; excel in facilitating learning and mentoring; skilled in market trends Notable history of consistently ranking in top percentile for multiple products, including consecutive honors as recipient of President’s Awards for outstanding performance; highly adept utilizing data-driven analytics to identify opportunities; extensive experience with infusion and specialty care injectable markets Over six years’ experience in rare disease specialties, representing Rebif, an FDA-approved injectable biologic Orphan Drug for multiple sclerosis; additional experience in immunology, neurology, rheumatology, cardiology, endocrinology, and respiratory; strong career interest in biologics/immunology/rare diseases Excel in cultivating a high level of trust with physicians and their staff; ethical, building viable relationships that generate future connections; relate product knowledge with a fresh, confident perspective; well-versed in buy-and-bill (B&B) process for specialty pharmaceuticals Accomplished professional with extensive experience in business development, process optimization, automation, and strategic planning. Expertise in project management, data analysis, and investment decision-making. Highly skilled in developing initiatives to streamline and standardize business operations. Seeking to leverage background to take the next career step with a respected organization that rewards talent, hard work, and results.

Overview

29
29
years of professional experience

Work History

VICE PRESIDENT, SALES

CAPTURERX
San Antonio, TX
01.2021 - Current
  • Direct the operations, marketing, strategy implementation and national sales for proprietary software and inventory tracking for 340B clients within healthcare
  • Manage and train a sales team of 12 in Covered Entity and Pharmacy sales, targeting prospects nationwide
  • Direct and manage an annual budget of $1.2 million, and review, approve, and modify contracts and agreements
  • Develop/implement sales compensation plan, design sales training, and collaborate with marketing staff to develop initiatives in concert with market trends
  • Successfully launched a new-to-market product resulting in the strongest revenue in the first three months
  • Created a plan for the ‘Connect’ division of sales, restructuring the bonus/commission structure, building out the organization chart, and streamlining staff to correct positions, resulting in major accounts being saved
  • Produced consistent revenue growth year over year

KEY ACCOUNT MANAGER

EMD SERONO INC.
Houston, TX
01.2014 - 01.2021
  • Established relationships with community neurology and primary care clinics and specialty pharmacies in representing Rebif, an FDA-approved injectable biologic Orphan Drug for multiple sclerosis, and managing the launch of Mavenclad (2019)
  • Conducted business analytics to identify opportunities for increasing growth and meeting sales objectives in building a new network of contacts after moving from San Antonio to the Houston area
  • Highly successful in the launch of Mavenclad (2019), ranking #20 nationwide in Q1 2020
  • Ranked in the top 12 nationwide for Rebif growth of market share (2019)

DIABETES CARE SPECIALIST

NOVO NORDISK USA
San Antonio, TX
01.2012 - 01.2014
  • Managed the newly launched Victoza and the established product Levemir in the specialty care injectable market, building relationships with physicians, office managers and staff in primary care and endocrinology private and group clinics
  • Ranked 9th in region of 75 for Victoza and 13th for Levemir (2014)
  • Earned 6-month vs
  • 6-month share increase in NRx for Victoza of 13.33% and TRx of 23.03% (2012)
  • Top-tiered ranking of 5% for sales out of 630 representatives (2012)

SENIOR SALES REPRESENTATIVE

NOVARTIS
San Antonio, TX
01.2007 - 01.2012
  • Executed strategic sales plans in managing a territory with a higher volume of business in representing multiple disease states and products simultaneous
  • Interfaced with cardiologists, rheumatologists, neurologists and primary care physicians and their staff in private and group clinics
  • Developed strong relationships with area physicians to serve as speakers for several products
  • Recipient of President’s Award in recognition of top 5% nationwide for outstanding sales (2008)
  • Co-developed business plan for promotion of Exelon Patch that was rolled out as a model for the Austin and San Antonio territories
  • Conducted training at long term care facilities during Q&A meetings
  • Leadership role in setting up and training offices to be infusion sites for Reclast, working with clinic staff to facilitate implementation of buy-and-bill process
  • Served as Pod business leader for immediate team in South San Antonio territory
  • Recipient of Top Performer “Best in Class” Award out of 50+ representatives and chosen as Focus Group Leader for Sales Workshop training (2008)
  • Selected as guest speaker to share personal keys of success at Regional Directors’ meeting (2011)

SENIOR TERRITORY MANAGER

PFIZER
San Antonio, TX
01.1996 - 01.2007
  • Continued to maximize growth and identify new opportunities throughout tenure in representing multiple disease states and products, building sustaining relationships and trust with cardiologists, allergists and primary care physicians in clinics
  • Served as Area Technical Advisor/Resource with Company
  • Winner of President’s Award (2006) and Circle of Excellence Award (2003) for outstanding sales contributions
  • In market share, ranked #2 (136%) for Caduet (2006); #1 (154.45%) for Zyrtec (2003); #8 (96.85%) for Lipitor (2003)
  • Selected as 1 of 4 nationwide based on growth to represent company at national convention in Atlanta, GA
  • Served as Area Technical Advisor to peers regarding technical aspects of data analytics/sales reporting

Education

BACHELOR OF ARTS DEGREE - Economics, Business

LENOIR-RHYNE COLLEGE
HICKORY, NC

Skills

  • Focused Market Outreach
  • Portfolio optimization
  • Forecasting
  • Training and mentoring
  • Partnerships and affiliations
  • Policy and procedure development
  • Coaching and mentoring
  • Staff development
  • Comprehensive Documentation
  • Strategic Business Development
  • Revenue cycle management

Executive Profile

Results-driven Vice President of Sales, offering 25+ years’ significant expertise, awards and proven track record of consistent growth in healthcare technology and biomedical and pharmaceutical industries., Managing operations and business development teams in multi-state/national sales territories, Analytical, Robust product launches, Design/implement compensation plans, Superintend budget exceeding $800k, Facilitating learning and mentoring, Market trends analysis, Consistently ranking in top percentile for multiple products, Recipient of President’s Awards for outstanding performance, Utilizing data-driven analytics to identify opportunities, Extensive experience with infusion and specialty care injectable markets, Over six years’ experience in rare disease specialties

References

Excellent References Readily Available Upon Request

Professional Development

  • Sales Leadership Training, Jerry Acuff/Delta Point, Inc.
  • FranklinCovey Leadership Training
  • Courses in sales management through LinkedIn

Career Overview

  • CAPTURERX, San Antonio, TX, 01/01/21, Present, VICE PRESIDENT, SALES, 01/01/22, DIRECTOR OF BUSINESS DEVELOPMENT & OPTIMIZATION, 01/01/21 - 12/31/21, Direct the operations, marketing, strategy implementation and national sales for proprietary software and inventory tracking for 340B clients within healthcare., Manage and train a sales team of 12 in Covered Entity and Pharmacy sales, targeting prospects nationwide., Direct and manage an annual budget of $1.2 million, and review, approve, and modify contracts and agreements., Develop/implement sales compensation plan, design sales training, and collaborate with marketing staff to develop initiatives in concert with market trends., Successfully launched a new-to-market product resulting in the strongest revenue in the first three months., Created a plan for the ‘Connect’ division of sales, restructuring the bonus/commission structure, building out the organization chart, and streamlining staff to correct positions, resulting in major accounts being saved., Produced consistent revenue growth year over year.
  • EMD SERONO INC., Houston, TX, 01/01/14, 12/31/21, KEY ACCOUNT MANAGER, Established relationships with community neurology and primary care clinics and specialty pharmacies in representing Rebif., Conducted business analytics to identify opportunities for increasing growth and meeting sales objectives., Highly successful in the launch of Mavenclad (2019), ranking #20 nationwide in Q1 2020., Ranked in the top 12 nationwide for Rebif growth of market share (2019).
  • NOVO NORDISK USA, San Antonio, TX, 01/01/12, 12/31/14, DIABETES CARE SPECIALIST, Managed the newly launched Victoza and the established product Levemir in the specialty care injectable market., Ranked 9th in region of 75 for Victoza and 13th for Levemir (2014)., Earned 6-month vs. 6-month share increase in NRx for Victoza of 13.33% and TRx of 23.03% (2012)., Top-tiered ranking of 5% for sales out of 630 representatives (2012).
  • NOVARTIS, San Antonio, TX, 01/01/07, 12/31/12, SENIOR SALES REPRESENTATIVE, Executed strategic sales plans in managing a territory with a higher volume of business., Recipient of President’s Award in recognition of top 5% nationwide for outstanding sales (2008)., Co-developed business plan for promotion of Exelon Patch., Secured new account with Nix Medical Center’s satellite clinic.
  • PFIZER, San Antonio, TX, 01/01/96, 12/31/07, SENIOR TERRITORY MANAGER, Continued to maximize growth and identify new opportunities throughout tenure., Winner of President’s Award (2006) and Circle of Excellence Award (2003)., Ranked #2 for Caduet (2006) and #1 for Zyrtec (2003).

Accomplishments

  • Multiple time President Award winner across several therapeutic classes.
  • Sales Leadership Training
  • Jerry Acuff/Delta Point, Inc
  • Franklin Covery Leadership training
  • OKR certified through OKR International

Timeline

VICE PRESIDENT, SALES

CAPTURERX
01.2021 - Current

KEY ACCOUNT MANAGER

EMD SERONO INC.
01.2014 - 01.2021

DIABETES CARE SPECIALIST

NOVO NORDISK USA
01.2012 - 01.2014

SENIOR SALES REPRESENTATIVE

NOVARTIS
01.2007 - 01.2012

SENIOR TERRITORY MANAGER

PFIZER
01.1996 - 01.2007

BACHELOR OF ARTS DEGREE - Economics, Business

LENOIR-RHYNE COLLEGE
TROY E. ROANE